The
rise of mobile commerce and superpower payment system Square have made the iPad the hottest point - of - sale system around, and integrating the device into business models has shot up the priority list for many companies.
While the obvious
benefits of mobile commerce (mCommerce) are similar to traditional online shopping — shoppers can browse or make purchases outside of store hours in the comfort of their own space — mCommerce enables the same capabilities without limiting consumers to one location, truly embracing the on - the - go lifestyle many consumers have adopted.
However, with the
bulk of mobile commerce coming in through applications and sites, marketers need to realize that there are key differentiators in how consumers shop on their mobile devices across both platforms.
«The growth curve of voice shopping looks a lot like the
trajectory of mobile commerce seven years ago,» when less than 10 % of American consumers made purchases on their cellphones, MoffettNathanson's Greg Melich told TheStreet on Thursday, April 5.
«Right now v - comm is a relatively small part of e-commerce, but if consumer adoption is anything like the consumer
perception of mobile commerce then every retailer's going to need to have a strategy.»
million investment from former Ripple chief risk officer Greg Kidd in January, and Uphold's
acquisition of mobile commerce platform Cortex MCP a month later.
«If a company can gauge a real mobile audience, then it wouldn't hurt to create a unique iPad - ready mobile application as
part of its mobile commerce strategy.»
Much of the rapid
growth of mobile commerce may be due to easy solutions like PayPal One Touch, Apple Pay, and now Android Pay, which allow consumers to enter their payment information once for a wide spectrum of retailers and services.
With the potential successes of mobile payment tools such as Square and GoPayment, American Express is claiming its stake in the
future of mobile commerce.
«Location - based shopping is the future
of mobile commerce, and Curbside is at the forefront of it,» said Jerry Yang, founding partner, AME Cloud Ventures, and co-founder of Yahoo! «The Curbside founders are successful entrepreneurs, who each have sold their companies to Apple.
Because PayPal helps people transact anytime, anywhere and in any way, the company is a driving force behind the growth
of mobile commerce and expects to process $ 20 billion in mobile payments in 2013.
Gartner's Alvarez reckons Amazon is launching a tablet to tap into the growth
of mobile commerce.
RIM is committed to supporting the advancement of NFC technology and today's launch marks an exciting milestone for the future
of mobile commerce.»