Sentences with phrase «of multichannel marketing»
Today's companies know the ins and outs of multichannel marketing, but it's easy to forget that customers might attempt to seek to solve a problem on several different channels, too.
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It's not a new concept, of course, but Weltbild - head Carel Halff's declaration last summer that «the future belongs to the multichannel business,» seems to have encapsulated (or generated) the industry vision at the moment for how the German book market will weather digitization crises.
Content, publishing, and media organizations should market the synergies of multichannel products to consumers, stressing the benefits of having both print and online access, rather than selling competing stand - alone products.»
On 27 April, HSN - multichannel retailer - will launch the T - Mobile Nokia Lumia in the market at the weekend event of Bi-annual Innovation.
David Field, head of marketing and retail development at the company, said: «An important element of the refurbished Cork store is our new «e-store», a key part of our multichannel offering where consumers can download e-books to their e-readers in store.
A multichannel approach ensures all aspects of your marketing battle plan will work in coordination to meet the same overarching goals.
Multichannel and omnichannel tactics... if these digital marketing staples are as familiar to you as your morning cup of Joe, we've got your next dream job.
Accomplished senior marketing communications executive with a record of driving client and corporate profitability through the creation and execution of innovative, multichannel public relations initiatives.
This multichannel marketing blitz is part of the reason the 24 - year - old chain continues to enjoy double - digit sales growth.
Sephora's multichannel approach to marketing demonstrates the sea change in retailers» thinking from the start of this decade, when brick - and - mortar chains saw the Internet as the single greatest threat to their business.
Beyond opening a store or launching a Web site, multichannel marketing options remain abundant, according to Craig Smith, founder and managing director of Trinity Insight, an Ardmore, Penna. - based consulting firm that assists retailers in attracting online customers (Smith offers his perspectives on e-commerce at trinityinsight.com).
Learn how major companies in other industries are launching successful multichannel marketing campaigns that celebrate the likes, interests, and lives of their customers.