In her book Hello, My Name is Awesome... How to Create Brand Names That Stick, former Ogilvy & Mather copywriter Alexandra Watkins
of naming firm Eat My Words offers two mnemonics to help you get the basics right.
Brian Rogers mentioned this on the Three Geeks blog this morning, and I have to say that for a lot of mid-level firms, the practice
of naming a firm after the last names of partners seems outmoded.
Not exact matches
Note from Lucinda: In yesterday's edition we mistyped the
name of the
firm funding video game maker Level Ex.
To that end, Blue Ant —
named after a fictional marketing company in a William Gibson novel — is in the midst
of a two - year buying spree that began with the acquisition
of GlassBox TV, the venture - capital - backed
firm that first caught MacMillan's eye back in 2011.
Typically, people need to invest about $ 500,000 to access an investment council — some
of the bigger
name firms include Gluskin Sheff and Leon Frazer & Associates — but fees are lower, about 1 % to 1.5 %
of total assets, instead
of a 2.5 % fee on an individual mutual fund, says Mackenzie.
In 2013, branding and consulting
firm Sylvain Labs helped serial entrepreneur Jonathan Levine develop a line
of headphones under the
name Master & Dynamic.
Disclosure: Morganlander's
firm owns shares
of Merck and Pfizer; he does not personally own these
names.
Trump's
name shows up in filings
of less than 14 %
of all companies, but the stakes are much higher for
firms that have bet on the federal government taking a hands - off approach to marijuana policy.
The musician — real
name Jayceon Terell Taylor — is sitting on the advisory board
of Paragon, a tech
firm that hopes to use the blockchain to shake up the marijuana market.
The founder
of Perth - based lobbying
firm GRA Everingham has been
named the next chief executive
of Marketforce, succeeding John Driscoll, who has announced his retirement today.
His
name was Will and he was whip - smart, utterly unflappable, relentless, standing out from all
of his type - A overachiever peers at our investment
firm....
Starboard Value, the activist
firm waging a proxy fight against consumer giant Newell Brands, on Monday put forward the
names of the 10 executives with whom it wants to replace the Newell board.
Two
of the oldest
names in Perth's advertising industry have disappeared as increasing competition from national
firms puts pressure on local players.
-- Richard Lorenzen, founder and CEO
of the PR
firm Fifth Avenue Brands who was
named by LinkedIn as one
of the top millennial influencers
of 2016 and included on Inc.'s list
of 25 Inspiring Entrepreneurs to Watch in 2017
«When you are no longer what Thoreau called a corporation with a conscience,» Burnett admonished his
firm, «when you begin to compromise your integrity... stoop to convenient expediency and rationalize yourself into acts
of opportunism for the sake
of a fast buck,» he thundered, «[I'll] demand you take my
name off the door.»
Founded by David Tedman, Ryan Holmes and Dario Meli as a design and development agency, Invoke evolved into a startup generation engine, spawning one
of the country's most promising tech
firms in Hootsuite (
of which Holmes is CEO), as well as other buzzy
names in the sector, like Foodee, Quietly (
of which Meli is CEO) and Memelabs.
The medicine, developed by a New Haven biotech
firm named Alexion, is called Soliris and it's important to note that it genuinely helps many
of those who have one
of two rare and often fatal blood disorders — paroxysmal nocturnal hemoglobinuria (PNH) and atypical hemolytic - uremic syndrome (aHUS).
More than 800 companies and venture
firms signed their
names to an open letter sent to the head
of the FCC.
Whatever the truth behind the alleged link between Donald Trump's organization and the Russian financial
firm Alfa Bank, the real surprise is that Alfa's
name has taken so long to work itself into the world's most garish narrative
of 2016.
Phillip Davis is founder and president
of Tungsten Marketing, a branding
firm specializing in
naming new businesses, products and websites.
In 1993, Conlon joined one
of Chicago's top real estate
firms at the time, and within only a few short years, he had made a
name for himself as one
of the most prolific sellers
of residential real estate throughout not only Chicago and and the Midwest, but also the entire U.S. with sales approaching $ 200 million annually.
Tell your
firm the
name of the prospective non-profit.
One
of them asked me, «Isn't it a good idea to go to a big -
name brand
firm straight out
of college?
Shares
of the Portuguese energy
firm EDP also fell more than 2 percent on Monday after its CEO was
named a suspect in a corruption investigation.
A woman
named Colleen Gallagher, represented by the same law
firm, is also a plaintiff in a 2014 lawsuit in the same court alleging that Bayer AG's claims about the health benefits
of its One A Day multivitamins misled consumers.
Unit affected: Someone inside the
firm tells us that some big
names were cut, he knew
of ~ 5, and for every big trader let go, it means 10 people in the back - office left
Many
of Braintree's partners are equally recognizable big -
name firms.
Then over the weekend, he printed a $ 6.5 million invoice for Darby (again not
naming her) based on calculations by a Dublin PR
firm regarding the value
of the publicity their exchange had generated.
The cancellation does not require the Redskins to stop using the
name Redskins, says Paul Llewellyn, co-head
of law
firm Kaye Scholer's trademark, copyright, and false advertising group.
Facebook's shares have lagged behind other big tech
names, making the valuation potentially attractive, says Tim Seymour
of Triogem Asset Management, which has accounts holding shares in the social media
firm.
Islam speculates that contracts for which Zantech once competed are flowing to large
firms, which have greater
name recognition and economies
of scale and can do the work for less money.
In July, Mike Coates was
named president and CEO
of global communications
firm Hill + Knowlton Strategies Americas region.
Mitchell Epner, a former assistant US attorney for the District
of New Jersey and an attorney at Rottenberg Lipman Rich, told Business Insider the
firm was «a brand
name» among white - collar boutiques.
Two senior officials who have been briefed on the new intrusions say they were aimed largely at the administrative systems
of about 10 major American energy
firms, which they would not
name.
Tech
firms Today We Learned, Circadyn and FreeWheeler have been
named the RAC
of WA SeedSpark winners at an awards night last week, and have each received a cash prize to fund their projects.
Facebook joins a long list
of big -
name global tech
firms to significantly beef up their parental leave offerings for full - time employees in recent months, including Netflix.
Though the philanthropy under Bill Gates»
name has partnered with cryptocurrency
firm Ripple in a bid to help the unbanked, the world's second richest man said Tuesday that the main feature
of Bitcoin and its ilk is not a «good thing.»
One senior manager at a large accounting
firm in Ottawa who asked not to be
named recommends asking for drafts
of reports being prepared by perfectionists.
CNBC's Tyler Mathisen speaks with Sarah Ketterer, Causeway Capital Management CEO, about being
named Morningstar's top international fund manager
of 2017 and the
firm's holdings.
-- Gordon Ritter, founder and general partner
of Emergence Capital, an enterprise cloud venture
firm which was recently named Venture Capital Firm of the Year by the National Venture Capital Associa
firm which was recently
named Venture Capital
Firm of the Year by the National Venture Capital Associa
Firm of the Year by the National Venture Capital Association
Web analytic
firms say today that for almost eight hours around three - quarters
of the country's domain
name system servers were inaccessible for hundreds
of millions
of mainland users.
Don't be surprised if the Taurus
name rises from the ashes again because it is well - recognized by consumers, said Robert Passikoff, president
of Brand Keys Inc., a New York customer research
firm.
A Texas law
firm named Shore Chan DePumpo approached the tribe about the possibility
of expanding its revenue stream through the patent - housing gambit, and the groups then went to Allergan to propose the arrangement.
A Dubai real estate
firm building a $ 6 billion golf complex with Donald Trump on Thursday stripped the property
of his
name and image amid a backlash over the U.S. presidential candidate's proposal to ban all Muslims from entering the United States.
This story was updated on April 27 as an earlier version misstated the
name of Mr. Kuprusevičius's law
firm.
But melding the
names of famous musicians or bands with venture capital
firms?
After news stories broke that a
firm named Cambridge Analytica misused the data
of 50 million people, the social network has been on the defensive.
Cameron Sr. was one
of thousands
of people
named in the «Panama Papers» leak last week, that documented in exhaustive detail how a Panamanian law
firm, Mossack Fonseca, had helped wealthy people around the world move their assets offshore.
A new report by Audit Integrity identifies some high - profile
names «that have the highest probability
of declaring bankruptcy among publicly traded
firms.»
Donovan refused to
name the
firm or say which investor recommended the service, except that it also had done work for some
of the investor's other portfolio companies.