The halls of gaming are adorned with the names
of niche brands like Alienware, Falcon Northwest and Origin.
But the best part of the Geneva show to me will always be stumbling upon the dozens
of niche brands and tuning houses you've heard or never heard of, small makers doing big things such as legendary German outfit RUF, which unveiled its Porsche - look, bespoke - platform SCR series cars.
Wu says he is an admirer
of niche brands like Frederic Malle and Byredo.
«It's not that being niche is new, but the growth trajectory
of the niche brands and market share has become increasingly important,» says John Demsey, executive group president of Estée Lauder Companies.
A decade ago, Coca - Cola overpaid for two ill - advised acquisitions
of niche brands.
Though his name was known in many circles on the basis of his first two movies (and in others for his marriage to Madonna), British filmmaker Guy Ritchie was something
of a niche brand until helming 2009's blockbuster Sherlock Holmes and its nearly as successful 2011 sequel.
Not exact matches
Michelle Leder isn't the first entrepreneur to find success post-pink slip, but her tale is a parable about the importance
of finding a
niche — and
of personal
branding.
I forecast some big purchases
of media platforms from major
brands aiming to start pushing
niche content to already - loyal audiences.
And FCA isn't entirely jettisoning cars — Marchionne said that the automaker could stay the course with some
of its
niche Dodge -
brand muscle cars.
But all social media
brand presence is time consuming if done right, and the advantage for smaller
brands is that with
niche audiences they are more likely to craft content considered relevant by Facebook's algorithms and thus see their posts make it into more
of their fans» feeds.
Choosing a
niche that's specifically defined and profitable can be a challenge, but once you've done it, all
of your
brand's messaging will be more powerful.
Cara Maresca — Twitter: As a part
of Niche, which Twitter acquired in 2015, Maresca creates cross-platform campaigns connecting
brands with influencers on various social networks.
Rethink Your Customer Base Part
of revamping your business may involve targeting your product or
brand to appeal to customers outside your
niche demographic, versus introducing new products or lines to boost business.
If you're unsure where to find the right creator for your
brand, Twitter's
Niche is a network
of creators and influencers that
brands can tap into.
Additionally, the growth
of niche markets within the beauty industry gives startups an edge over mass beauty
brands.
To build a
brand with the Instagram app, you need to understand the type
of content people crave, then find your
niche.
Make it catchy, easy - to - remember, smart, and maybe even funny.Havea look at some
of the most popular
brands in your
niche of activity and borrow some inspiration.The process
of choosing a name is pretty tough, but make sure that you build enough confidence to trust your gut instinct and go with the one that feels right.
After years
of trying, looking for direction, we believe Honda's premium
brand has really found its
niche as the purveyor
of high - tech performance oriented premium automobiles.
He hopes to expand the business further: «I would love to see a
brand of Niche with talented chefs that put out good food and make fine dining more approachable.»
Marketers are just getting the hang
of proving content marketing ROI, and businesses, irrespective
of their size, have started trusting the ability
of content to generate
brand awareness and enhance
niche reputation.
Amber Lilyestrom empowers women to position themselves as sought - after experts and thought leaders in their
niche through social media, engagement marketing and the creation
of an online
brand presence.
«They've been uniquely successful in building a
niche — going from a discount store, essentially, to a high - end
branded retail outlet,» says David Dunne, an adjunct professor
of marketing at the Rotman School
of Management.
ABOUT THE PRESENTER Social media strategist,
brand marketing specialist, public speaker, and coach Meg Coffey is uniquely positioned to provide a holistic range
of services to individual businesses operating in
niche industries.
These groups are
of unique importance to
brands, because the degree
of trust and loyalty amongst these
niche subcultures means that once a
brand or product or celebrity gains acceptance they are more likely to be embraced.
If your software has a «claim to fame,» or some kind
of functional distinction that separates it from other
brands in your
niche, you need to play this up throughout your product wherever you can.
As more journalists and marketers develop skillsets focused on content marketing and others notice the hiring spree in this area
of marketing, more professionals will continue to cater their personal
brands to adapt to roles in this
niche.
While building a platform takes time, smart
brands can identify
niche content sites where there is a loyal audience, and speed the success
of content marketing through acquisition in multiple markets (which is especially important for campaign - focused
brands).
Your leads have specific wants and needs when they're in the market for a home, and if you specialize in the sorts
of things they're looking for, there's good reason to leverage a
branded niche website to attract new buyers.
Today, eGifter offers bitcoin users access to hundreds
of mainstream and
niche brands, including almost every major national and regional retailer in the US.
A major
brand jumping into your
niche is a signal that there's a ton
of demand for a specific product or service.
«eSports can no longer be counted as a
niche entertainment business,» says Marketing Week contributor Harry Lang, founder
of integrated marketing consultancy
Brand Architects and interim acquisition director
of Genting Casino.
Customization is Key for Emerging
Niche Brands A new wave of brands are sweeping e-commerce harnessing the power of personaliz
Brands A new wave
of brands are sweeping e-commerce harnessing the power of personaliz
brands are sweeping e-commerce harnessing the power
of personalization.
«This segment
of business has outgrown the «
niche» and the continued development
of Hispanic
brands will depend on the strength, focus and market penetration
of a full - service broker's headquarter and retail team,» he added.
Sales
of jams and preserves are falling by about 5 per cent a year, according to Euromonitor, and the sector, worth about $ 120 million a year, is facing increased competition from imports, private label and
niche brands.
Craig Sams, founder
of Green & Black's, will explain how he developed a
niche organic chocolate into a global
brand.
Since the end
of its regular run, the Belt has also used the Gourmet coffee
brands in a series
of special edition magazines, covering
niches ranging from roasting and to international coffees, to quick Kona recipes, holiday coffee foods, and comfort coffee.
In APMEA, this is at an early point
of emergence with mostly
niche brands and start - ups launching products with sustainable packaging, says Kaul.
There are also an increasing number
of start - up
brands that are craving out a
niche for themselves such as the adult soft drinks category.
This investor has seen the plant - based foods industry grow from a rag - tag group
of brands serving a
niche customer base to a powerful mainstream market force.
He wanted to return to what most inspired him, to what empowered his Heart, Passion and Soul — to run a
brand - driven, family business and develop a portfolio
of premium,
niche spirits where innovation and intimate product knowledge matter most.
HPS Epicurean, a third - generation company specializing in the importing and marketing
of international spirits, wines and culinary
niche brands, has reacquired the rights to the name Preiss Imports and is excited to announce the relaunch
of the name as part
of their spirits division, a name that is synonymous with the Preiss family's fifty - five - year business
of building
brands from scratch.
Whether «ahead
of its time» or just very
niche, blood flow beverage
brand Sirco is seeking to attract a broader consumer base, with the launch
of of two new «easy to drink» products.
Bugaboo also produces luggage system and is one
of the most reputed
brand in its
niche.
With thousands
of happy buyers in the USA and abroad, we aspire to become one
of the leading
brands in our
niche and continue to renew our promise
of excellence to our customers every day.
The music industry reacted with smug indifference at first and panic later, but the almost - inevitable result has been an explosion
of new
niches and the gradual decline
of mass music
brands.
* As a final note, I acknowledge that a lot
of the individual product recommendations I make here come from
niche brands that focus on sophisticated ingredients, cosmetic innovation, and elegant packaging, which also means that they can be prohibitively expensive.
Shrankhla used her 15 years
of extensive training to launch her own
niche brand of organic skin and body care products.
The boutique hotel
brand for the new generation
of business executives, entrepreneurs and leisure travellers, Manzil Downtown Dubai defines a distinctive
niche in Dubai's hospitality sector by serving as an international referral point for an ever - evolving and authentic Arab hospitality experience, offering a pragmatic approach suited to... View Post
Staying true to form, The Street has launched another pop - up:: «an event - driven space devoted to interactive classes and workshops, led by six
of Boston's most creative and locally grown
brands: Alice's Table, The Paint Bar, The Third Piece, Sip & Script,
Niche and Artists for Humanity.
It's actually very similar to defining your blog's
brand identity, which makes sense because your blog's
niche is, and should be part
of your blog's
branding!