The goal was to target smaller audiences that see high value in certain types
of niche content, he said, which have been underserved by the traditional cable line - up.
A decline in Facebook usage could translate into a rise in traffic for a host
of niche content and discussion platforms focused on sports, celebrities, social issues, and other subjects.
«A lot
of this niche content is doing fairly well relative to the rest of the economy because it's very useful to people who have a very specific need,» said Aaron Martin, director of self - publishing and manufacturing on demand at Amazon.
Also compile a list
of every niche content site and blog that is not a competitor.
Not exact matches
I forecast some big purchases
of media platforms from major brands aiming to start pushing
niche content to already - loyal audiences.
But in others, the expansion across platforms began somewhere else: the outdoorsy
niche began with the purchase
of Cottage Life magazine and two other smaller publications, which have been used to build a cable channel (how - to videos and sponsored
content figure prominently).
But all social media brand presence is time consuming if done right, and the advantage for smaller brands is that with
niche audiences they are more likely to craft
content considered relevant by Facebook's algorithms and thus see their posts make it into more
of their fans» feeds.
Yesterday, Alan Murray — Time Inc.'s Chief
Content Officer and author
of the must - read CEO Daily — and I visited the East Village offices
of Oscar Health, the hip, data - centric insurer that has found a
niche in the ACA exchange market.
To build a brand with the Instagram app, you need to understand the type
of content people crave, then find your
niche.
Of course, all the written
content should be relevant to your
niche.
Focus on a
content niche relevant to an area
of business that you're focused on, and develop an audience.
The best type
of content should «reverse - engineer» the type
of product / service you want to sell by demonstrating your expertise in a given
niche or area
of your industry.
For instance, a great piece
of free
content not only demonstrates your expertise to a targeted audience in a specific
niche or industry, but it can also make you likable — especially if you inject some personality into your
content and use tools like video on your LinkedIn profile and posts to showcase your personality.
When speaking with my own clients who are aspiring or practicing
content creators, I always help them boil down their
niche as a creator by having them fill out the following statement: «I want to become the go - to authority on [insert your
niche here] on [insert your social media platforms
of choice here].»
One
of the most strategic ways to get new followers who are relevant to your
content and
niche is to follow people who are already following a Twitter account that you share the same target audience with.
It can be anything, but at least some
of it should be related to your industry
niche, and your
content should also be relevant to your potential customers.
See how Kevin Gao, the founder
of Hyperink, is re-thinking the e-book publishing industry by focusing on
niche content.
The digital nature
of the web has enabled a rapid transformation
of how we connect with
content, from the early search engines and portals to social networking to
niche interest groups.
Basically, you'll perform a search for a certain keyword that fits your
niche («social media» or «
content marketing» for us) or for a certain URL, either your own or that
of a competitor.
Marketers are just getting the hang
of proving
content marketing ROI, and businesses, irrespective
of their size, have started trusting the ability
of content to generate brand awareness and enhance
niche reputation.
This leaves you with a huge opportunity to go into your
niche,
content market the heck out
of it, and start to rank for all kinds
of awesome keywords.
For every
niche, hobby, or quirk there's a slew
of influencers already creating
content around that subject.
When it comes to
content marketing, it's important to get out
of the sales mindset to reach a wide audience and create a genuine interest in the
niche you are promoting.
Short segments tend to get more traction on social media with
niche audiences, says the show's producer, Steve Pratt
of Pacific
Content in Vancouver, British Columbia.
That phenomenon favors
niche networks and services that focus on specific types
of content, Krikorian says.
The Red Bull Media House and a few other outliers have already demonstrated the potential rewards
of doubling down on the strategy
of becoming a
niche publisher
of quality, targeted
content.
Video chats take
niche marketing to its logical extreme —
content is tailored for an audience
of one.
Drive free traffic to your store by featuring popular
content in your
niche, re-writing it on your blog, and posting it on a bunch
of relevant Facebook groups.
You are like the LeBron James
of this
niche in blogging, sure you could hire a team
of writers and they could spti out additional
content (most
of it good stuff)... but the reason people keep coming back is for your unique insights.
As more journalists and marketers develop skillsets focused on
content marketing and others notice the hiring spree in this area
of marketing, more professionals will continue to cater their personal brands to adapt to roles in this
niche.
While some investors have raised their eyebrows about the sustainability
of mushrooming live streaming apps that secured less than 10 million downloads in China last year, the wanghong business itself is getting bigger and is now targeting for
content - hungry
niche audiences.
The growing tendency for
niche printed
content, like a magazine specifically aimed at
content marketers, is a direct result
of why
content works: when it's done right, every single page should be relevant to the audience it's trying to reach.
Maybe there is only 10 articles in a
niche that could support 300 profit - producing pieces
of content
If you don't believe you can own the relevant conversations around the
content niche you have chosen, you may need to narrow your focus to an area
of content where you can have a bigger impact on the audience.
Besides giving you a ton
of content inspiration, topical questions can be an effective
niche research tool as well as competitor research tactic (e.g., find out which questions your competitors» customers are asking and answer them more effectively.)
Preferred audience targeting allows you to identify a specific segment
of the population (by age, gender, location, language, interests, etc.) and increase the odds that people in that
niche will be exposed to your
content in their news feed.
While building a platform takes time, smart brands can identify
niche content sites where there is a loyal audience, and speed the success
of content marketing through acquisition in multiple markets (which is especially important for campaign - focused brands).
The ugly truth is this: If your site has a large number
of inbound links coming from irrelevant sites (i.e.,
content farms or sites in a different
niche altogether), your chances
of getting a Google penalty increase.
To give your
content even more
of an initial push, reach out to major influencers in your
niche.
We have developed a system to that works in every market and for every
niche that will help you to not only find great ideas, but to leverage them to create dozens
of pieces
of individual
content of every type, enough to power your entire digital and social media platforms, from just ONE big idea.
The commission helps defray the costs
of running Dividends Diversify and helps me to continue writing and promoting quality educational
content in the dividend growth investing and personal finance
niche.
On the other hand, if you enter your main
niche topic (e.g.
content marketing, blogging, weight loss) into a keyword tool like UberSuggest, you'll be given literally hundreds
of long tail keywords.
Specifically, I like to look for long - form
content around my
niche markets (30 + minute talks, interviews, seminars, etc...) which cover lots
of angles lightly — often there are nuggets for spin - off or elaboration that can make great
content pieces
Because
of that,
content creation itself has very little to do with the winners in these
niches — the victor often has manipulated (or used extreme creativity, depending on who you ask) their way into 95 % percent
of their link profile that probably had nothing to do with their on - page
content — beside its reciprocal ability to fund link building effort.
With personalisation
of content one
of the hottest marketing trends for 2018, it's no surprise that the more
niche you go with email
content, the better the open rates and click - through rates will be.
Consider creating a piece
of content or free download that offers value specific to your target audience or addresses a specific pain point or problem in your
niche.
You can then use this bit
of content to get noticed — share on social media, run a Facebook ad campaign, get coverage in a
niche - specific publication.
Most people like to see their
content accessed widely and so can learn some great tips (as well as read some good
content) from these blogs, but «most popular» doesn't always mean «best» I'd say that for any blogger a key to judging your own success is to think about the purpose and intended audience
of you blog — if you have a
niche audience in a specific location you may not get a huge following but if you set out to acheive something worthwhile through your blog and you achieve it then that counts as success.
Your
content is excellent but with pics and videos, this site could certainly be one
of the very best in its
niche.
Your
content is excellent but with pics and videos, this website could certainly be one
of the best in its
niche.