Sentences with phrase «of online outreach»

Also, while the goal of online outreach is to generate any coverage of a book — from a mention to a full - fledged review or interview — blog tour «stops» will typically skew on the more robust end of coverage, e.g., a post rather than a one - line mention.

And, it detailed the Senator's previous means of online outreach to his constituents, including a network of dial up bulletin boards, ftp and gopher servers, and postings in Usenet newsgroups.

Much of what we discussed, however, will be familiar to online communicators of any stripe: the need for websites to convert visitors into followers, the value of video in creating a connection, the importance of delivering value of some kind to list members («inside» information, emotional satisfaction, raw - meat partisanship), the usefulness of adapting content for many different channels, and the tendency of online outreach to be trench warfare more than blitzkrieg.

The results in terms of supporters gained, funds raised or advocacy actions taken are at times astonishing, but in many other cases they're not — they're often no more than comparable with those gained from email list - building and other forms of online outreach, and are frequently worse.

Much of what we discussed, however, will be familiar to online communicators of any stripe: the need for websites to convert visitors into followers, the power of video to create a connection, the importance of delivering value of some kind to list members («inside» information, emotional satisfaction, raw - meat partisanship), the usefulness of adapting content for many different channels, and the tendency of online outreach to be trench warfare more than blitzkrieg.

Though it's not a web widget, so it can't be an in - your - face public promotional tool, this desktop widget looks to be a great way to keep in touch with dedicated supporters, since it allows messaging, fundraising and just about any other form of online outreach that'll fit in an RSS feed.

Something resembling a website will be with us for a long time — and as I discuss in the recent digital strategy ebook, websites are still the hub around which the rest of our online outreach revolves.

List - building and much of the rest of online outreach are incremental and reward an early start.

Not exact matches

That's why the US embassy in Nairobi, itself a target of fake news, kickstarted the year - long project in Kenya, which will mix the online quiz with educational videos and public outreach.

My new online friend Gurdur (he's been commenting lately on nakedpastor), has started an outreach blogfest, an attempt to provide a place of cooperation and community where we can celebrate our common humanity, whether we belong to a faith group or not.

As part of its food waste reduction outreach, USDA recently updated the safe - storage and date - labeling information on the FSIS website and updated and expanded online FoodKeeper Resource.

Finger Lakes Wine Alliance offers its members a wide array of programs, including coordinating submissions to wine trade publications for reviews, presenting seminars on best practices in social media outreach and holding online events such as virtual wine tastings to build relationships with wine professionals located around the world.

With almost 110 million followers on various platforms like Facebook, Instagram and Twitter, United's online outreach is almost twice the size of Chelsea, their immediate rivals on this list.

Programs: API trains and accredits Leaders around the world, hosts regular support groups, online forums, and parent support, conducts advocacy, research, and outreach programs, publishes a magazine, The Attached Family, and several enewletters, as well as an annual Journal of research, teleseminars, book club, AP Month in October, and many other programs.

In recent months, New Trier officials have launched an extensive community outreach program, huddling with hundreds of residents at a series of open - house events and gauging residents» opinions of the project both online and via 25,000 surveys mailed to homes in the township.

In recognition of National Breastfeeding Month (NBM), each year the USBC hosts a social media advocacy and / or outreach campaign inviting breastfeeding coalitions, member / partner organizations, and individual supporters to join online actions and conversations to build support for the policy and practice changes needed to build a «landscape of breastfeeding support.»

Also, online targeting can hit a point of diminishing returns — if you target your outreach over-precisely, you may miss a bunch of potential supporters completely.

Some online supporters won't need your outreach; they'll hit your website, Facebook Page or Twitter feed entirely on their own and without any prompting from a campaign, driven by word - of - mouth or by news in the race.

Since an active campaign should be creating a constant stream of content in the form of announcements, press releases, videos, photos, position papers, etc., the main time commitment (beyond direct outreach to online influentials) is usually keeping the various channels fed, egos massaged and incoming messages answered.

As for results, while the Supreme Court is essentially immune to online outreach, the broader public isn't — and these activists were targeting a much bigger court, that of public opinion.

Other kinds of communications outfits might break down differently, with communications staff perhaps specializing by issue or by region, but the key part is the integration of the traditional media and online outreach.

Often it seems that they'll try a couple of things almost at random, and if those experiments don't «work» immediately, they'll move on to tinkering with something else... or get distracted and drop the online outreach entirely.

What kind of resources should a campaign put into online outreach?

A final aspect of the Obama fundraising machine was its peer - to - peer component, the personal fundraising campaigns individual volunteers launched through their MyBarackObama accounts, alongside all of their other online outreach.

Just as your online outreach should mesh with your work in the real world, your website should be integrated with the rest of your online presence.

Though it's good to see how a well - funded and well - organized campaign approaches online social networks, most political organizations won't have to resources to do in - depth outreach and build a devoted cadre of super-activists — much less cultivate their own walled gardens.

Washington Post online politics reporter Jose Antonio Vargas wrote over the weekend on the Obama campaign's use of niche social networking sites for voter outreach:

With local officials from school board on up now hearing from internet - organized constituents, and with cadres of veteran Obama volunteer commandos dug in across the country post-election, we may see an explosion of email, online video, social networking outreach and all of the other tools of electronic advocacy in the coming months — but this time turned on the projects in the stimulus bill, not on electing a candidate.

Look for him to ignore targeting and grassroots outreach in favor of ginning up coverage on cable news, and despite the RNC's pledge to spend heavily on digital advertising between now and November, his campaign won't take advantage most of the online options that internet political professionals now take for granted.

Meanwhile, by neglecting to run much more than a Twitter - feed digital campaign — a Bizarro World version of a comprehensive online outreach machine — he'll also cripple Republicans in their long struggle to catch up with the Democrats online.

Guess what: most of us use the internet in some way, whether on a computer or a cell phone, and online tools from advertising to social media outreach can be great ways to connect with donors, volunteers and voters.

Obviously, as we move up the scale campaigns should devote more resources to online outreach, particularly to the process of turning passive followers into active donors and volunteers.

The best answer seems to be a combination of targeted and untargeted outreach: online communicators can use a sharpshooting approach when appropriate, delivering targeted messages and ads to particular voters and connecting personally with chosen bloggers, Twitter enthusiasts and journalists.

According to Obama new media director Joe Rospars, though, many observers have been missing something vital that underlies ALL of Obama's online outreach: good content.

Much of a campaign's online outreach will take place in the very...

Once - exotic animals like cookie - targeted online ads now get their fair share of attention, but advocates can employ data to direct their outreach in other ways as well.

From database - driven direct - mail targeting to issue - blog outreach to video - laden Google Ad landing pages, modern online communications is niche - driven — but enacting public policy requires some kind of broad consensus.

Washington Post online politics reporter Jose Antonio Vargas wrote over the weekend on the Obama campaign's use of niche social networking sites for voter outreach: And as of Friday, he's the first candidate to have profiles on BlackPlanet.com and MiGente.com, popular soc - nets in the...

Hi y ’ all, I've been off in a print - and web - production frenzy the past few days, but the world of online politics never sleeps, so let's dive right in with some revealing information about two much - hyped channels for online outreach.

Joe Rospars talked significantly more at a second NOI - sponsored event last month, divulging that search and contextual ads (Google Ads) were the backbone of the campaign's online advertising outreach, and that a relatively straightforward strategy had been steadily and consistently effective.

With individual chapters investigating crucial aspects of his online communications juggernaut in depth, the e-book covers strategy, campaign structure and technology, online outreach and recruiting, field organizing, voter / volunteer moblization and of course online fundraising.

Meanwhile, we've seen Hillary Clinton build a modern digital campaign determined to marry data and direct outreach to wring every bit of advantage out of each online (and offline) encounter with a voter.

Here's one angle of the Brown campaign that hasn't gotten much attention: Brown's folks used free Google online tools to help organize grassroots voter outreach and to collect field data.

The best answer seems to be a combination of targeted and untargeted outreach: online communicators can use a sharpshooting approach when appropriate, connecting personally with chosen bloggers, Twitterers and journalists, while still blasting information out via mass email, YouTube, Tweets, Facebook updates and blog posts.

And I'd argue as usual that a single online action like this one is usually going to function best if it's just one piece of an overall blitz including emails, letters, phone calls, Tweets, blogger outreach and (as this group wisely knew to do) personal meetings with the advocacy target.

As reported on TPM Cafe yesterday, the Obama transition team has named its first online communications staff: Macon Phillips, formerly of Blue State Digital and the Obama campaign, will head new media, and Jesse Lee will handle «online communications,» meaning outreach.

The ScrapTheCode folks aren't alone, but their comrades the teabaggers are running a more involved online endeavor: to support the national Tax Day Tea Party, a couple of different organizing sites are using video, social networking outreach, Twitter, a planning wiki, and email (unfortunately, someone's also turned to robocalls).

Unlike television commercials, online outreach and online mobilization can be targeted with great precision, making them (as I've argued before) a perfect match for a low - turnout election, particularly when run by the heirs of a team with a track record of knowing how to use them.

As plenty of activists in the nonprofit and political advocacy worlds have found, though, actually using online social networks for political outreach can be extremely time - consuming.

As Twitter's usage grows, it may lose some of its effectiveness as a blogger - outreach tool (more @replies and DMs = more chaff in which your wheat can hide), but for now many online communicators have found it to be a good back - channel into the blogosphere.