The ever - changing
world of online promotion can be overwhelming for authors and small business owners trying to build strong brands.
This will require you to learn about things like SEO, pay per click advertising, affiliate marketing, and various other
methods of online promotion.
However, there is no goal or consistent theme of promotion through the major
vehicles of online promotion activities: search, social media, and e-mail marketing.
When you are doing any
kind of online promotion, it's important to have a landing page to link to that contains information on who you are and where to buy your books.
Whatever the case may be, Black cautions that businesses engaged in any form
of online promotions need to be extraordinarily careful until the regulator signals how it's going to interpret complaints.
During the one
year of online promotion, Whizbuzz posts every book on a regular and recurring basis to maximise exposure.
This year, in The self - epublishing bubble, he's declaring that self - publishing is a largely wrong - headed trend, if not outright fad, and that the
usefulness of online promotion of books is a bubble that should burst or be dissipated within 18 months.
The key to getting a lot
of online promotion to accompany the launch of your book is to provide book reviewers, marketing partners, your network, and your friends with tools they can use in reviews and online discussions.