These swing votes are the prime targets
of advertising campaigns by both industry groups and progressive organizations.
«The recognition
of our advertising campaigns by so many of the world's leading advertising organisations is testament to both the innovation of our products and the creative marketing that introduces them to people around the world,» said Mr. Shao Yang, Vice President of Marketing, HUAWEI Consumer Business Group.
Not exact matches
According to a leaked memo obtained
by BuzzFeed, an Australian agency owned
by the global
advertising giant Omnicom — which handles
advertising and marketing
campaigns for all
of the major Fortune 500 brands including McDonalds and Apple — has advised its staff that many
of the firm's clients are asking that their ads not appear on Breitbart.
Its efficiency has allowed him to nearly double his customer base and quadruple the number
of advertising campaigns he can manage
by himself.
It was one
of the largest and most aggressive
advertising campaigns ever undertaken
by a political
campaign on those social platforms.
Topics included: early reporting on inaccuracies in the articles
of The New York Times's Judith Miller that built support for the invasion
of Iraq; the media
campaign to destroy UN chief Kofi Annan and undermine confidence in multilateral solutions; revelations
by George Bush's biographer that as far back as 1999 then - presidential candidate Bush already spoke
of wanting to invade Iraq; the real reason Bush was grounded during his National Guard days — as recounted
by the widow
of the pilot who replaced him; an article published throughout the world that highlighted the West's lack
of resolve to seriously pursue the genocidal fugitive Bosnian Serb leader Radovan Karadzic, responsible for the largest number
of European civilian deaths since World War II; several investigations
of allegations
by former members concerning the practices
of Scientology; corruption in the leadership
of the nation's largest police union; a well - connected humanitarian relief organization operating as a cover for unauthorized US covert intervention abroad; detailed evidence that a powerful congressional critic
of Bill Clinton and Al Gore for financial irregularities and personal improprieties had his own track record
of far more serious transgressions; a look at the practices and values
of top Democratic operative and the clients they represent when out
of power in Washington; the murky international interests that fueled both George W. Bush's and Hillary Clinton's presidential
campaigns; the efficacy
of various proposed solutions to the failed war on drugs; the poor - quality televised news program for teens (with lots
of advertising) that has quietly seeped into many
of America's public schools; an early exploration
of deceptive practices
by the credit card industry; a study
of ecosystem destruction in Irian Jaya, one
of the world's last substantial rain forests.
By amplifying the strengths
of billboard
advertising and curbing the effects
of its weaknesses, you can maximize the effectiveness
of your billboard marketing
campaign as a whole.
In mid-February, the CTC started a large
advertising campaign in China with the goal
of coaxing an extra $ 300 million out
of Chinese tourists each year
by 2015.
Our success was ultimately driven
by the media coverage
of our Instagram
campaign, which ultimately helped reduce our budget and the need for paid media
advertising.
The account features photo sets
of work
by iPhone photographers, effectively acting as an extension
of Apple's existing «shot on iPhone»
advertising campaign.
Microsoft, for example, has reduced itself to heckling Google with two
campaigns: «Scroogled,» about the alleged evils
of Google's e-mail
advertising policy (something that consumers have met with a shrug ever since Gmail's introduction nearly a decade ago); and the «Bing It On Challenge,» in which people on the street pick the search results they like best (which apes the old Pepsi Challenge — a
campaign that defined Pepsi
by what it isn't, and thus condemned it to being Coke's bridesmaid forever).
Their conversation is peppered with sentences that begin «People told us...» followed
by a summary
of the advice: «Don't waste time distributing through mom - and - pops,» «Don't locate your flagship store on Newbury Street,» «Do spend money on an
advertising campaign.»
The Dove Real Beauty
Campaign was even recently named the # 1 ad
of the 21st century
by Advertising Age.
This process
of automating
advertising by crowd - sourcing
campaign creatives and promotion in an organic way, evoking only natural behaviour on both sides is what is most interesting about FamousEnuf.
MB: Do you think there's a mischaracterization
of the tools used
by targeted
advertising campaigns, or so - called «custom audience»
campaigns, as being described as «dark
advertising»
campaigns?
When we asked respondents how they measure the ROI
of their social media
advertising campaigns, 42 percent said engagement, followed
by leads (17 percent) and sales (15 percent):
The initial results are alarming: The study shows the effectiveness
of personality targeting
by showing that marketers can attract up to 63 percent more clicks and up to 1,400 more conversions in real - life
advertising campaigns on Facebook when matching products and marketing messages to consumers» personality characteristics.
Over the weekend, the news broke that Cambridge Analytica, a data analytics firm that worked with Donald Trump's presidential
campaign, had used the Facebook data
of more than 50 million people collected
by Kogan to micro-target users with
campaign advertising.
This wasn't the work
of activists or a public arts
campaign, but a move
by the suits at
advertising agency McCann New York.
For Dish, today's comments reveal merely a change in executive linguistics; the company, in its
advertising, has been directly targeting traditional cable for some time, evidenced
by its national
campaign of TV ads starring tough - guy character actor Danny Trejo.
Analyzing the effects
of your PPC
Advertising Campaign in parts, section
by section and component
by component, may be a fashionable way
of analyzing your...
The Bible and the Quran contain «horrific material, and to say you get your morality from there» is a problem, the head
of the American Humanist Association said Tuesday as the group launches what it calls the largest, most extensive
advertising campaign ever
by a godless organization.
Fed
by success stories
of advertising campaigns and occasional stories
of individuals acting out bizarre incidents seen on television or in movies, a large part
of the community believe that television and videos major effect on social behaviour is a direct one, whereby programme material is either directly imitated or directly undermines social morality.
The dangers
of celebrity chefs to Australian producers was disclosed
by the critical reaction
of Australian horticulture industry body, Ausveg, to Jamie Oliver's
advertising campaign for Woolworths.
Judging is based on measured results which include
advertising equivalent value
of the
campaign, percentage
of the target audience captured in ticket sales, and return on investment for the event
by increased revenue.
In addition, the binder contains a flash drive that consists
of IPC logos / clip art that retailers can incorporate into their own POS materials or
advertising campaigns, as well as clips
of the many programs and public relations successes
by the IPC over the last year; our new national TV commercial, a highlight reel
of our hugely successful Big Idaho ® Potato Truck Tour, and a consumer program highlights reel.
A number
of roasters or retailers
advertising shade coffee display the seal
of the Northwest Shade Coffee
Campaign (NSCC), an educational program formed
by Seattle Audubon Society
Actor Patrick Warburton, the voice
of the Souplantation and Sweet Tomatoes «Discover Fresh»
advertising campaign, introduced Garden Fresh to St. Jude Children's Research Hospital
by sharing his personal commitment to St. Jude's mission.
An extensive
advertising campaign by the sugar industry failed to reverse the downward trend (36), and surveys indicated a simultaneous rise in intakes
of nonnutritive sweeteners (37).
You may recall the
advertising campaign developed for the Paediatric Society
of Rio Grande do Sul (SPRS) in Brazil
by an agency called Paim.
Even if you don't feel influenced
by your friends, be careful not to think it's cool because
of a clever
advertising campaign.
As
of today, Five Acres can report out at least three prospective foster families currently in Five Acres foster care trainings who had heard about the opportunities to foster > adopt through the Boy 5A Project and the
advertising of the 20,000
By 2020 Permanency
campaign.
An
advertising campaign criticised
by health experts around the world for undermining breastfeeding was launched in Brazil
by the Nestlé - sponsored Paediatric Society
of Rio Grande do Sul (SPRS) at a press conference on Monday 21 September.
The archived file
of the above page about an SPRS event shows that prior to the controversy over the
advertising campaign, there was an extra sentence saying «The event was organised
by the Paediatric Society
of Rio Grande do Sul with the support
of Nestlé — Nutrition» («O evento foi promovido pela Sociedade de Pediatria do Rio Grande do Sul com apoio da Nestlé — Nutrition.»).
Pfizer / Wyeth has another ruling against it today from the
Advertising Standards Authority (ASA) following a complaint brought
by Baby Milk Action, this time against an email
campaign for its SMA brand
of formula.
The fact that the pediatrician quoted in your article recommends a specific brand
of Nestlé formula — the same brand for which the company launched a nation - wide
advertising campaign earlier this year — and has recommended this specific brand on other websites despite the fact there are identical products made
by other companies, seems to suggest that she has ties to the company.
As
advertising of formula is banned, Nestlé promoted its Nestlé Nutrition slogan, Start Healthy, Stay Healthy through the viral video
campaign referred to
by Mr Schipper].
Some
of these Web beacons may be placed
by third party service providers to help determine the effectiveness
of our
advertising campaigns or email communications.
Since ads on a particular page are arranged and emphasized based on the amount each advertiser has «bid» to purchase those keywords, a
campaign may be able to reach more people for the same amount
of money
by advertising on more - specific queries.
It makes sense, too —
campaigns understand the idea
of targeting TV and radio ads and direct mail already, and why should they want to «waste» money
by advertising outside
of their districts?
For the first time ever, Alzheimer's Society is running an
advertising campaign to make people more aware
of the Society and how we can support people affected
by dementia.
This situation is finally changing —
by 2010, many
campaigns were starting to allocate 10 %
of their total spending to online channels, particularly
advertising.
While stumping on Carl Paladino's home turf
of Buffalo Friday, Democratic gubernatorial candidate Andrew Cuomo got grilled
by a local reporter about his
campaign advertising strategy for the Queen City, which sparked this slightly testy exchange:
Don't get me wrong: I don't see online video (video on demand) replacing tv
advertising (video
by command) any time soon, but I do think that smart
campaigns will recognize the power
of video to reach out to people at the moment that they're interested in a subject.
To maximize the chances
of capitalizing on such «drive -
by» support, a candidate will want to be visible in as many places online as possible, either via
advertising or through
campaign - created content (see Chapter Three).
Koch, who swept past Brooklyn assemblyman Frank J. Barbaro and 36 - year - old Melvin Kerensky — an associate
of Lyndon H. La Rouche, Jr. — to win the Democratic primary and trounced state lawmaker John A. Esposito
by a two - to - one margin to capture the Republican nomination, said that he would
campaign evenings and weekends while relying heavily on television
advertising in the general election.
The Get - Out - The - Vote Google Surge Growing sophistication
of search
advertising by political
campaigns in 2009 was also evident in the increased use
of a Google ad tactic known as the Google surge or blast.
Following a report
by The Associated Press about the drop - off in
advertising, the Gillespie
campaign said Thursday it would launch new rounds
of TV ads on Saturday - but it did not specify when or where the ads would run, or at what cost.
The bulk
of campaign finances will be spent on
advertising, facilities such as
campaign headquarters, banks
of computers and telephones and not a little on overpaid
campaign strategists, but much
of the actual
campaigning will be carried out
by unpaid volunteers.
It is now widely seen as the one
of the most brutally effective British political
advertising campaigns ever - and the gold standard
by which political ads are now judged.