At the end
of the day, if your business is
paying for traffic (either through display
advertising in a magazine or
pay - per - click or
banner advertising online), you have every right to determine where on your website that traffic lands.
Paragraph (b)(1), however, allows a lawyer to
pay for
advertising and communications permitted by this Rule, including the costs
of print directory listings, on - line directory listings, newspaper ads, television and radio airtime, domain - name registrations, sponsorship fees,
banner ads, Internet - based advertisements, and group
advertising.
The marketing
of the site might include purchasing keywords from a search engine,
banner advertising from appropriate legal, consumer or corporate - oriented sites, or
paid directory listings from highly trafficked venues.