# 2 The
closure of physical bookstores will lessen the storefront opportunity for print books whereas more eBook promotion and subscription providers start to emerge.
With the continuing decline in the numbers
of physical bookstores in the US, at least for a few years, what happens on Amazon will be a larger and larger component of what happens to traditional publishers.
And the company has to be hoping that gussied up format will help it fight against Amazon, which is rumored to be about to launch a chain
of physical bookstores of its own.
The headline on the February 17th email from Book Business magazine read: «Does Borders Bankruptcy Signify the
End of Physical Bookstores?»
While Barnes and Noble knows that refusing to stock any of the potential bestsellers that should come from the Amazon publishing house would be financial suicide, given the extensive reach of the online trendsetter, it does have the
power of the physical bookstore behind it, something that Amazon lacks for now.
Now, as consumers no longer have to rely on pacing the
aisles of a physical bookstore and having a cover catch their eyes from a few shelves over, the artistic considerations of thumbnail - sized covers have to evolve as well.
Thwarted by the traditional - authors - only - club
vibe of physical bookstores and emboldened by record - breaking e-reader sales, indie writers have flocked to digital publishing (and are increasingly forgoing print publishing entirely.)
But Amazon continues to grow market share in relation to Barnes & Noble and now opened a
handful of physical bookstores to compete with B&N and the indies.
Their analysis suggests that Big 5 publishers pricing may have had the unintended effect of pushing even more people to Amazon to take advantage of deeply discounted paper books at the
expense of physical bookstores.
But only IngramSpark gives the self - publisher control over discounts and the ability to return unsold inventory — mandatory options if you have any
hope of physical bookstores ordering your book.
In a lunchtime keynote address, Hugh Howey explained that the
loss of physical bookstores has done more harm for discovery than any glut of self - published titles could ever do.
decline of physical bookstores (yes, Amazon has had a hand here, but so has the economy, over-expansion of the big box stores after pushing the locally owned stores out of the market, mismanagement of the big box stores, etc..)
Borders notwithstanding, I think that the reports of the death
of the physical bookstore have been greatly exaggerated.