As I've written here at the blog many times, once indies gained access to the
tools of professional publishing, the power center in the industry shifted from publishers to authors.
Through the
launch of the professional publishing program in Australia, educators will now be able to purchase peer - reviewed, ready - to - use learning resources directly from Corwin.
Publishers once controlled the printing press, the access to retail distribution, the
knowledge of professional publishing, the access to professional editors, and the marketing capacity to give their books merchandising advantage in stores.
Perhaps it is the case that corporate aspiration requires people to look to a different environment than the more solid, even mundane world
of professional publishing business and this is a greater driver than understanding, measurement and observation of customer requirement.
In her new book Online Marketing for Busy Authors, she has combined over 20
years of professional publishing and book marketing experience to make online branding not only doable, but fun for any author who is writing or releasing a book.
Although hybrid publishing companies are author - subsidized, they are different from other author - subsidized models in that hybrid publishers adhere to the following
set of professional publishing criteria.
BiblioCrunch's CEO Miral Sattar explained the purpose of the platform as an Angie's
List of professional publishing resources, offering assistance to both authors and publishers alike; she and Ross spoke to the need for understanding where to find quality professional resources.
Through this imprint, Indian authors now have access to the widest
range of professional publishing and marketing services that meet the best publishing industry standards, but are appropriately priced for the Indian market.
It's interesting to look at the web sites of the
sorts of professional publishing businesses I have in mind and to note that almost invariably they have press offices and lists of notices that have been issued.
«I rather regret the suppression, in whole or in part, of some of the great brand
names of professional publishing, such as Sweet and Maxwell, Butterworths, Tolley, CCH, Carswell, Matthew Bender, Clark Boardman and others, in favour of somewhat faceless corporate identities that have less meaning».
The three most essential requirements
of professional publishing — the printing press, the access to retail distribution, and how - to knowledge of professional publishing best practices — are now freely available to all indie authors.
Perhaps not the most important factor but, like many, I rather regret the suppression, in whole or in part, of some of the great brand names
of professional publishing, such as Sweet and Maxwell, Butterworths, Tolley, CCH, Carswell, Matthew Bender, Clark Boardman and others, in favour of somewhat faceless corporate identities that have less meaning.