Sentences with phrase «of public advertising»

Her first tactic is a bit of public advertising.

Not exact matches

Facebook news and advertising enables companies to do for themselves much, but not all, of what they have customarily hired public relations firms to accomplish.

Some marketing tactics, such as many forms of advertising, public relations and direct marketing, are great for reaching cold prospects.

Topics included: early reporting on inaccuracies in the articles of The New York Times's Judith Miller that built support for the invasion of Iraq; the media campaign to destroy UN chief Kofi Annan and undermine confidence in multilateral solutions; revelations by George Bush's biographer that as far back as 1999 then - presidential candidate Bush already spoke of wanting to invade Iraq; the real reason Bush was grounded during his National Guard days — as recounted by the widow of the pilot who replaced him; an article published throughout the world that highlighted the West's lack of resolve to seriously pursue the genocidal fugitive Bosnian Serb leader Radovan Karadzic, responsible for the largest number of European civilian deaths since World War II; several investigations of allegations by former members concerning the practices of Scientology; corruption in the leadership of the nation's largest police union; a well - connected humanitarian relief organization operating as a cover for unauthorized US covert intervention abroad; detailed evidence that a powerful congressional critic of Bill Clinton and Al Gore for financial irregularities and personal improprieties had his own track record of far more serious transgressions; a look at the practices and values of top Democratic operative and the clients they represent when out of power in Washington; the murky international interests that fueled both George W. Bush's and Hillary Clinton's presidential campaigns; the efficacy of various proposed solutions to the failed war on drugs; the poor - quality televised news program for teens (with lots of advertising) that has quietly seeped into many of America's public schools; an early exploration of deceptive practices by the credit card industry; a study of ecosystem destruction in Irian Jaya, one of the world's last substantial rain forests.

Based on the IAB's numbers and public financial numbers from Google and Facebook, the two digital giants accounted for about 99 % of the $ 2.9 billion in advertising growth in the third quarter — with Google making up about 54 % of the total and Facebook about 45 %, leaving just 1 % for everyone else.

New products can earn about half their sales and profits far earlier in the product life cycle than many business owners realize, according to Robyn Sachs, president of RMR & Associates, an advertising, marketing and public relations firm based in Rockville, Maryland.

Further, Gotlieb said marketers and retailers need to do a better job of explaining to the public how the consumers themselves benefit when companies use their data in targeted advertising.

Gotlieb's call for marketers to be more proactive in explaining targeted advertising echo those made in September by Macy's consumer strategy executive Julie Bernard, who attributed much of the public's ambivalence about the practice to negative media spin.

The agency he cofounded, Imagio Technology Advertising & Public Relations (# 305), in Seattle, is a prime example of how the fallout from M&A mania can change a company's outlook.

Twitter said on Wednesday it would carry instant - replay footage from National Football League games as part of a new advertising partnership that could boost the social media company's revenue before its highly anticipated initial public offering.

Thirty - three percent of the firm's business came from the advertising of and attendance at public, educational seminars and workshops.

The investor, together with other shareholders, has demanded Yahoo separate the Asian assets, including stakes in Chinese ecommerce company Alibaba Group Holding Ltd. and Yahoo Japan Corp, and conduct an immediate public auction of the core business, including search and advertising businesses.

CBS Radio brings in more than a billion dollars in revenue from about 50 million listeners, Henn said, and the public radio universe generates about the same amount of money from pledges and donations, as well as advertising and grants.

Most of the group's spending was on advertising, including a commercial that argued public spending on broadband would pre-empt spending on roads and public safety.

«Getting attention from the media is like getting free advertising on TV, in the newspaper, or via social media channels, allowing you to reach not only your current audience, but also people who may have never heard of you or your product,» says Wendy Duval, public relations and communications manager for The Vermont Teddy Bear Company.

While Facebook went public with the intention of connecting the world to better connect consumers, its goal now is to make money, which has caused Facebook to not be as stringent in its policies as to how other companies advertise on the platform, Greenfield said.

Ultimately you want something everyone will identify with and enjoy saying over and over so your word - of - mouth advertising will go along smoothly and your branding won't be hard to get out to the public.

Advertising and public relations can be extremely effective tools when used properly, but they are, by definition, one - way forms of communications.

1 is 1 project, to become the digitalization assistant for all industries; 3 is the three roles of connector, toolbox and ecosystem builder; 5 is the five remits of civic services, consumption, manufacturing services, health and environmental protection; and 7 refers to the seven tools of public accounts, mini programs, mobile payments, social media advertising, safety capabilities and something referred to as big - smart - cloud: big data, AI capabilities and cloud computing.

«For example, the SEC will require that a Form D, which under the current 506 regime must be filed within 15 days of a sale, be filed 15 days prior to any public advertising of the offering.

This manner of advertising doesn't serve the public and it's not even clear it serves advertisers.

Many of these hired guns act as public relations lobbies for global financial interests, often by joining think tanks that serve as advertising agencies to promote these interests.

Once the legislation passes the Senate with opposition support as expected, all proprietary and unlisted public companies with an annual turnover or gross assets of up to $ 25 million will be able to advertise their business plans on licensed crowdfunding portals and raise up to $ 5 million a year to carry them out.

The statement goes on to label the public vilification it has faced since a joint Guardian and Channel 4 exposé in March as based on «unfounded accusations,» claiming their activities are not only legal but also «widely accepted as a standard component of online advertising.»

Creating the right brand, offer and communications for your business involves just the right mix of above the line advertising, public relations, social media and event marketing.

The essential concept of the public sphere is under siege from legal and extra-legal adversaries alike seeking to divide and conquer democracies by microtargeting neighbors into parallel realities using the tools of internet advertising and social media marketing.

Despite significant public concerns regarding the invasive nature of of social media platforms» advertising tools, Facebook provided users with only limited options to control the use of their information for targeted advertising.

There has even been talk of the public broadcaster, (CBC) which receives over $ 1 billion in public funding annually, dropping advertising and ceasing to compete for ad dollars with its private sector rivals.

Audience Identification Marketing Strategy Options Who Are You Going to Sell to and How Business Name Recognition Effective Advertising Market Intelligence Special Marketing Offers Websites Search Engine Recognition My Experience with Websites Portal Websites The Downside of the Internet The Best Way to Sell How to Keep in Contact with Your Customers Public Relations Successful Marketing Examples Thinking Outside the Box - Pop up Stores

My multi-million dollar marketing budget included tens of thousands of dollars a month for a public relations agency, hundreds of thousands a year for print advertising and glossy collateral materials, and expensive participation at a dozen trade shows a year.

We plan to attract new members through a combination of awareness campaigns, including advertising, public relations, search engine marketing, member referrals, and grassroots community events.

This wasn't the work of activists or a public arts campaign, but a move by the suits at advertising agency McCann New York.

The Public Service has a policy of posting all externally advertised jobs there, including executive level.

Lonny has a Bachelor of Arts in Communication, and minored in Advertising and Public Relations at the State University of New York (SUNY) at Buffalo.

Despite serious challenges facing British Columbia, the Liberal government under Premier Christy Clark has spent a significant portion of the past year campaigning instead of governing, spending valuable public resources on pre-election advertising and staging photo - ops instead of doing the hard work of actually governing.

NewSpace as an industry has a proven track record of generating intense and lasting public interest, so this new ability to advertise for investors could disproportionately benefit NewSpace companies.

Robert Channick covers all aspects of media, including television, radio, advertising, public relations and viral tweets.

Respondents are now, for some time last past have, engaged in the advertising, offering for sale, sale and distribution of cosmetics, toiletries and associated items and distributorships and franchises to the public, and are inducing, and have induced, persons to invest substantial sums of money in respondents» multilevel marketing program as hereinafter more fully described.

In this role, he is responsible for all marketing functions of the firm, including advertising, digital marketing, client and marketing insights, firm communications and public relations.

«That may be a good thing,» said McDonald, «that ultimately works to the benefit of the entire advertising, data and research ecosystem if it restores the public's trust.

Its 50 + advertising, public relations, branding, digital, social and event marketing agencies are responsible for some of the most memorable and engaging campaigns for the world's most respected brands.

From my start back in the early nineties I've preached that link building is, at the highest levels, a mix of public relations, marketing, branding, and advertising.

RELEASE AND LIMITATIONS OF LIABILITY: By participating in any Aberdeen Group survey, entrants agree that Aberdeen Group and any other applicable sponsor, and its parents, affiliates, subsidiaries, representatives, consultants, contractors, legal counsel, advertising, public relations, promotional, fulfillment and marketing, web site providers, web masters, Aberdeen Group and their respective officers, directors, employees, representatives, and agents (The «Released Entities»), will have no liability whatsoever for, and shall be held harmless by entrants against any liability for any injuries, losses or damages of any kind to persons, including personal injury or death, or property resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of a prize, entry, or participation in any survey contests or in any survey contest related activity, or any claims based on publicity rights, defamation or invasion of privacy, or merchandise deliverOF LIABILITY: By participating in any Aberdeen Group survey, entrants agree that Aberdeen Group and any other applicable sponsor, and its parents, affiliates, subsidiaries, representatives, consultants, contractors, legal counsel, advertising, public relations, promotional, fulfillment and marketing, web site providers, web masters, Aberdeen Group and their respective officers, directors, employees, representatives, and agents (The «Released Entities»), will have no liability whatsoever for, and shall be held harmless by entrants against any liability for any injuries, losses or damages of any kind to persons, including personal injury or death, or property resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of a prize, entry, or participation in any survey contests or in any survey contest related activity, or any claims based on publicity rights, defamation or invasion of privacy, or merchandise deliverof any kind to persons, including personal injury or death, or property resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of a prize, entry, or participation in any survey contests or in any survey contest related activity, or any claims based on publicity rights, defamation or invasion of privacy, or merchandise deliverof a prize, entry, or participation in any survey contests or in any survey contest related activity, or any claims based on publicity rights, defamation or invasion of privacy, or merchandise deliverof privacy, or merchandise delivery.

The Day of Prayer for the Media is not limited to journalists but including writers, editors, film, public relations, advertising and graphic designers.

Based on my friend's definition of the goal of advertising, Occupy achieved precisely what it set out to do: it brought the facts of economic inequality out of the obscurity of government reports and tedious articles and into the broadest possible levels of public discourse in terms we can all understand.

There is little difference between religious discrimination in a public advertising medium and racial, creedal or sexual discrimination in the voting booth, the sale of housing, or as the basis for employment.»

Evidence uncovered in the recent tobacco litigation demonstrates that the tobacco companies deliberately deceived the public into believing that their products were safe and non-addictive while conspiring to keep the industry's knowledge to the contrary secret, manipulated the nicotine delivery of their products to better addict consumers, and targeted children in their advertising campaigns.

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In a context of low demand, high competition, or actual public antagonism, advertising agents may seek to exploit psychological needs that may be only factitiously joined to the entity by the advertisement itself.

A growth in candor or a decay of shame may account for the latest industrial apologetic: advertising serves the public and its clients because it adds value to a product by altering purchasers» perception of its value!