Pratt Institute's Communications Design faculty member Graham Hanson, president and chief creative director at GHD, discusses the rationale behind these types
of rebranding efforts and the risks involved.
Many of my colleagues on the other side of the aisle, and their strategists, have embraced so - called «school choice» as part
of their rebranding efforts, to appear more caring... This new effort even has a warm and fuzzy name: the Growth and Opportunity Project.
The company recently helped wine maker Veramonte and Afrohead Rum develop new positioning and packaging as part
of a rebranding efforts, Camaraza explains.
Having worked for a Christian organization in the midst
of a rebranding effort that was later reversed, I saw a familiar pattern emerge:
As part
of its rebranding effort, the vodka brand unveiled a new bottle design and transferred its bottling to France.
Today I will discuss the introduction of the new «O» mark, which will play subtle and not - so - subtle roles in much
of the rebranding effort.
There's also the likelihood
of a rebranding effort from PlayStation 4 to PlayStation 5 hurting the longevity of the platform at the height of its success.
Not exact matches
Assuming you've decided to follow through with your
rebranding efforts, here are a handful
of next steps for you to follow:
Shannon Hosford oversaw one
of the most successful
rebranding efforts Canadian sports has ever seen.
As evidenced by a number
of recent
rebranding strategies that failed miserably, even large companies with the staff and resources to implement such an
effort sometimes fail to get it right.
A brand strategist should be able to present specific measures
of consumer engagement and even sales responses to their
rebranding efforts.
They don't see those
efforts as mutually exclusive, and it's perhaps for that reason that some HR departments, particularly in the tech world, have recently undergone some
of their own internal
rebranding, shedding the stodgy old «human resources» name in favor
of friendlier and more inviting monikers like People Operations (Google, Southwest Airlines), Employee Experience (Airbnb), and Employee Success (Salesforce).
Noting that publishers are «desperate,» Oliver mocked the recent
rebranding efforts of Tribune Publishing, which owns the Los Angeles Times, Orlando Sentinel, and Chicago Tribune.
Delve Interiors, a workplace solutions company, turned to us for our depth
of experience in guiding clients through major
rebranding efforts.
The split into three concepts was the result
of a marketing and
rebranding effort completed in 2011.
And yes, we completely re-invented the content sessions that were going on, introduced new content,
rebranded the show entirely and put an awful lot
of effort into bringing, what we considered, to be the right type
of buyer to the fair.
Many producers and exporters will be forced to consider the difficult and costly
effort of re-labeling and
rebranding products, affecting marketability and diminishing the value
of internationally recognized brands, all the while confusing consumers.
Flame Broiler, known for serving simple, healthy and delicious rice bowls on - the - go, has introduced a fresh new logo, interior design, signage and method
of food preparation through a
rebranding effort to modernize the acclaimed dining franchise and improve the ordering process for customers.
Land
of 10's Chris Howard disagrees with Keeler, explaining that Harbaugh gave Michigan a much - needed
rebranding when he took over as coach, and these trips to Europe are part
of that
effort.
In March 2015 with the
rebranding of the company as Bentology, they continue their
efforts of supporting families and individuals at every age to maintain a nutritious lifestyle.
Her Democratic counterpart in the city
of Rochester, Mayor Lovely Warren, did, however, and she said even if Dinolofo's IDA
effort turns out to be nothing more than a
rebranding, it's still a good step.
State lawmakers in both chambers are proposing mechanisms to rein in Gov. Andrew Cuomo's economic development
efforts, reject a
rebranding of the START - UP NY program and provide more oversight
of the Regional Economic Development Councils.
By Anthony Rivieccio Officially, the
effort to
rebrand the South Bronx started in April, when Keith Rubenstein, a founder
of Somerset Partners LLC, a private equity firm, purchased two industrial properties — 2401 Third Avenue and -LSB-...]
Ologbondiyan said that new reforms and
rebranding efforts had returned PDP to the much - desired political platform that would represent aspirations
of all Nigerians, ahead
of the 2019 general elections.
Almost in an
effort to escape these implications, this advanced medical training has, at some sites, been
rebranded as Consultation - Liaison Psychiatry, to invoke the seemingly more legitimate study
of psychiatric symptoms emerging in medical and surgical patients.
Yesterday, SNAP launched a
rebrand of its flagship dating platform, AreYouInterested (AYI.com), in an
effort to re-engage old members and entice new singles to the service.
We've
rebranded, renamed and redesigned a number
of those properties and have increased the marketing
efforts, and they are delivering solid growth.
SNAP Interactive has just launched a
rebrand of its flagship dating platform, AreYouInterested (AYI.com), in an
effort to re-engage old members and entice new singles to the service.
THE BLU - RAY DISC by Bill Chambers First things first: While Warner has made every
effort to
rebrand Edge
of Tomorrow within the packaging
of its Blu - ray release, its title has not been changed to Live Die Repeat on screen, though who knows how far they'll take this campaign?
The
effort, according to education reporter Billy Ball, is «geared toward
rebranding for - profit virtual charters and private school recipients
of taxpayer - backed vouchers as public schools.»
A school - wide
effort to
rebrand and enhance the narrative at the Manual campus has drastically increased the opportunities students have to engage in various aspects
of the high school experience.
The hybrid variant is a key element
of Mitsubishi's
effort to
rebrand itself as a leader in electrified drivetrains.
As part
of Cadillac «s continued
rebranding efforts the Cadillac Racing team has been releasing «ride along» videos from each
of its races this season in the SCCA World Challenge series.
HarperCollins is in the midst
of a total
rebranding effort when it comes to selling books.
Joanna Penn wrote a detailed post filled with excellent information about what was involved when she decided to change the covers — and titles —
of her books in a successful
rebranding effort.
In the meantime, Microsoft continues its
effort to
rebrand itself as the king
of cool.
Google has been accused
of pulling a Microsoft, by endlessly
rebrand and rename products that are successful, but not market - leading, in an
effort to become the market leader, but end up fragmenting their own brands further by alienating existing loyal users and confusing late - adopters and casual observers who don't follow the branding news.
So rather than retreat, as her critics would probably prefer, Anita Sarkeesian is
rebranding her non-profit organization, Feminist Frequency, and part
of that
effort is a focus on masculinity and video games.
Anita Sarkeesian to create new series looking at masculinity in video games — So rather than retreat, as her critics would probably prefer, Anita Sarkeesian is
rebranding her non-profit organization, Feminist Frequency, and part
of that
effort is a focus on masculinity and video games.
Although FX began in 1994, a lot
of changes and
rebranding efforts have led to the channel that is the home
of award - winning dramas and comedies.
Over a period
of 6 months, MRM / / McCANN embarked on an ambitious
rebranding effort for FOAU.
The company also is taking its lines
of USA - made natural supplements and going through a complete
rebranding effort, which will include a new logo and a new packaging and label design, Bohchalian said.
Shortly afterward, Konami released a statement, saying the removal
of Kojima's name from marketing materials was part
of the company's
rebranding effort.
In 2011, through a five - year accreditation
effort, the Center was renamed and
rebranded The Virginia Museum
of Contemporary Art.
Mozilla is in the midst
of an expansive
rebranding effort and they've decided to enlist the help
of the public to do so.
The Tate logo was designed by international brand consultancy Wolff Olins in 2000 as part
of a larger
rebranding effort focused around the idea «look again, think again.»
A further indication that the Royal Society now sees itself as some sort
of new - fangled custodian
of scientific truth can be seen in its recent
efforts to
rebrand itself.
Matt Nisbet has it right when he compares this
effort by the Heartland Institute to the Discovery Institute's's ongoing
effort to
rebrand the non-science
of creationism to the more science - y sounding intelligent design.
This is a fairly new change for the company as part
of the
effort to
rebrand itself and make positive changes.
Gionee S8 is an
effort of rebranding from Chinese smartphone company.