Sentences with phrase «of search advertising»

The Get - Out - The - Vote Google Surge Growing sophistication of search advertising by political campaigns in 2009 was also evident in the increased use of a Google ad tactic known as the Google surge or blast.

Another frequent tactic used to dilute the effect of an unflattering story is to purchase Google Ads linking to a counter-story and aimed at people searching for the scandal, just one example of the ability of search advertising to reach a defined audience with the right message at the right time.

Likewise their targetability — some vendors can even match voter databases with commercial databases to hit ONLY past voters in a given Congressional district, just one example of the ability of search advertising to reach a defined audience with the right message at the right time.

Not exact matches

Baidu — Baidu beat forecasts on both the top and bottom lines with its latest earnings, on the strength of stronger advertising sales for the China - based internet search giant.

Having worked for a major search engine and pioneering pay for performance advertising networks, she is an expert at turning her clients» websites into consistent revenue streams, using a variety of digital channels.

In this era of social media, search engine optimization, and a kaleidoscopic array of other digital advertising tools being deployed by digital marketers, you wouldn't be alone if you'd started to think that more traditional forms of promotion, such as email marketing, may no longer be as effective as they once were.

Speaking on a panel — joined by Google's UK managing director Ronan Harris and Channel 4 CEO David Abraham — at the IPA's Festival of British Advertising in London on Friday, Sorrell said the search giant had not done enough to assuage advertiser concerns about the safety of their brands on its platforms.

Various aspects of commercial use of AI, otherwise known as machine learning, is used for advertising and web searches and things like that.

In addition to search, it's a big force in Internet advertising, mapping services, retail sales and delivery, not to mention its ownership of YouTube, and its operating system Android, as well as the popular Web browser Chrome.

Jessica Ong, Compete's director of online media and search, told the San Francisco Chronicle: «The message for the advertising industry is that more serious attention needs to be paid to social - networking sites like Facebook, and advertisers need to figure out how to leverage this traffic.»

And of course you need to implement a strong marketing strategy, whether it's pay per click advertising, search engine optimization and / or social media marketing that will help you drive traffic to your website.

It comes amid a wider reshuffle of Baidu's corporate strategy as it looks for new profit streams outside its core search business, which lost a large chunk of ad revenue in 2016 following strict new government regulations on medical advertising.

Once you have the keyword results in front of you, click on them and pay attention to the right column of the search, which lists the paid advertising.

This amounts to a threat to Google in two ways: In one sense, it threatens the search giant's advertising base, because web advertising and increasingly mobile advertising are the core of the company's business, and if Facebook vacuums up a big chunk of that then Google suffers.

It's an online course with modules covering introductory digital marketing, search engine marketing, search advertising, display advertising, mobile, social, analytics, and video, making it one of the more comprehensive courses for beginners.

You can do this using a number of different promotional techniques, whether you prefer pay - per - click (PPC) advertising, search engine optimization (SEO), social media marketing or another digital marketing strategy.

Google is involved in travel in a couple of ways: through keyword search ads and with its own travel service, which advertises deals from hotels as well as from OTAs.

There has been much speculation over just how Google will monetize robot cars, which are pretty far outside of its core competency and revenue - generating zone of search - plus - advertising.

The most powerful search engine in the world is now offering brands and small businesses one of its most valuable products — advertising space — for free.

Its Google unit controls the markets for search, search advertising, mobile operating systems, and, through YouTube, the streaming of consumer - produced videos.

Urbane Apartments is the quintessential example of a small business that has maximized the possibilities of social media to champion its brand online, eschewing conventional advertising and search engine optimization solutions in favor of word - of - mouth buzz.

Google, though, brings in most of its advertising revenue through its dominant Internet search engine, a weapon that Facebook is trying to counter with a recently introduced feature, called Graph Search, which makes it easier for its users to find information within its social nesearch engine, a weapon that Facebook is trying to counter with a recently introduced feature, called Graph Search, which makes it easier for its users to find information within its social neSearch, which makes it easier for its users to find information within its social network.

In 1962, Avis was in search of a new advertising campaign.

By offering search on the site, Facebook is now able to gather data that it can leverage immeasurably in the world of advertising: the way people think, what they care about and how this leads them to buying decisions.

Indeed, in the years following the end of the tech boom, SEP (No. 93 on the PROFIT 500, with $ 11.4 million in revenue) had ridden a wave of expansion as a growing number of firms moved to search advertising and other forms of digital brand promotion.

Microsoft, for example, has reduced itself to heckling Google with two campaigns: «Scroogled,» about the alleged evils of Google's e-mail advertising policy (something that consumers have met with a shrug ever since Gmail's introduction nearly a decade ago); and the «Bing It On Challenge,» in which people on the street pick the search results they like best (which apes the old Pepsi Challenge — a campaign that defined Pepsi by what it isn't, and thus condemned it to being Coke's bridesmaid forever).

Google's total traffic acquisition costs, which includes the money it pays to phone manufacturers, like Apple, that use its services, like search, hit $ 6.28 billion, or 24 percent of Google's advertising revenues.

While most of this company's revenues came from search advertising during the previous decade, the next 25 years for Google will not be so easily defined.

Many top blogs, including social news site Mashable.com, continue to focus on the effectiveness of pay - per - click advertising through Google's ever - popular search and content networks.

Search Engine Marketing Search engine optimization is basically a system that marketers use to make your website easier to find, and search engine marketing is the process of advertising on the internet in a way that increases your site's visibility to customers, such as on Google or Yahoo! Both are often heralded by marketing experts, and we're not saying they aren't important, because they are — particularly for online retail sSearch Engine Marketing Search engine optimization is basically a system that marketers use to make your website easier to find, and search engine marketing is the process of advertising on the internet in a way that increases your site's visibility to customers, such as on Google or Yahoo! Both are often heralded by marketing experts, and we're not saying they aren't important, because they are — particularly for online retail sSearch engine optimization is basically a system that marketers use to make your website easier to find, and search engine marketing is the process of advertising on the internet in a way that increases your site's visibility to customers, such as on Google or Yahoo! Both are often heralded by marketing experts, and we're not saying they aren't important, because they are — particularly for online retail ssearch engine marketing is the process of advertising on the internet in a way that increases your site's visibility to customers, such as on Google or Yahoo! Both are often heralded by marketing experts, and we're not saying they aren't important, because they are — particularly for online retail stores.

It used to be that getting customers online meant throwing money at SEO and search advertising in hopes of attracting a few people that would buy.

Google's search - related ads are the most common example of programmatic advertising, but the phenomenon has been growing rapidly over the past several years.

The investor, together with other shareholders, has demanded Yahoo separate the Asian assets, including stakes in Chinese ecommerce company Alibaba Group Holding Ltd. and Yahoo Japan Corp, and conduct an immediate public auction of the core business, including search and advertising businesses.

Both companies have outlined future bets beyond their core businesses — advertising, particularly search, provides the bulk of Alphabet's revenue and profit now, but it vaunts YouTube, cloud computing, hardware and experimental projects like self - driving cars as growth areas.

All forms of digital advertising are on the up, with search advertising the largest segment by far.

«Local, mobile advertising spend in the U.S. is expected to skyrocket over the next few years, making Google's vast index of local businesses and search extremely valuable to Waze, and to an extent, vice versa,» Empson writes.

That's because Yahoo already depends on Microsoft for most of its search - driven advertising as part of a long - term deal signed in 2009.

All the changes to Google's search advertising network won't be completed until the middle of this year.

Looking for a one - stop provider of search engine advertising programs?

This tool helps you get aggregate and anonymous details on users based on your search criteria, making it easier to target your posts and advertising to reach that part of the market.

Bolstered by the ubiquity of YouTube as well as search, advertising and all its other tools, Google regained the throne and doesn't seem likely to give it up anytime soon.

Google's core business still comes from search advertising, and if more companies decide to concentrate on mobile apps instead of mobile websites, the search giant could see a slowdown in search advertising revenue.

Business owners are increasingly relying on paid search advertising as a primary acquisition tool since it ensures you'll turn up at or near the top of search results, and search engine advertising can be just as effective for local businesses as for national ones.

I started this Search Engine Marketing Series with a definition of the two SEM areas — Search Engine Advertising and Search Engine Optimization.

If your paid advertising options are limited, you will need to focus a lot of energy into dominating the organic search results.

My advanced tracking software tells me everything about the user including the keyword that they searched to find my website under sponsored search listings — so I can further fine tune the profitability of my advertising campaign.

Examples of APIs include Google Maps API (allows developers to embed Google maps on web pages), Twitter APIs (Twitter has two APIs — REST, which allows developers to access core Twitter data, and Search, which allows developers to interact with Twitter Search and trends data), and Amazon Product Advertising API (allows developers to access Amazon's product database and advertise Amazon products on a website).

Thankfully, however, Larry Kim, CTO of online advertising firm WordStream and 2015 US Search Personality of the Year, was on hand at C3 in New York to share 10 of his best paid content promotion hacks in a Mission to Mars - themed presentation.

With PPC advertising you pay for an advertisement to appear at the top and to the right of relevant search engine pages.

We launched with advertising seven months before Excite and Lycos and some of the other big search guys.