Descriptions further refine the context
of your social object to entice visitors to view and circulate your content amongst their social graph.
Engeström's description
of a social object from 2005 nearly perfectly describes Facebook Edgerank (aka Graphrank) created in 2011.
I'm a big fan, both of the monster and
of the social object concept.
Links equate to authority, and by amassing an extensive inbound linking infrastructure, the visibility
of your social object can earn significant inertia.
Two things I'd add: i) I think it's oversimplifying marketing to say it always worked through the intermediary
of a social object.
In an interview with Black Art In America, Shrobe discusses the rich history of materials, and poetically defines abstraction as a process wherein the artist invites materials to tell their own story.3 In so doing, Shrobe frees our collective imagination from the trappings
of social object memory, uplifting the quotidian and inviting viewers with differing levels of art literacy to see themselves and their neighborhood reflected in his works.
Increasingly I've been using a term, «Social Marker» to describe a certain type
of Social Object.
Above are
some of the social object cartoons we had on display the other week at Blogworld... clients including Rackspace, Babson College, Intel etc etc..
For an introduction to the notion
of a Social Object, please see Hugh MacLeod's Social Objects for Beginners.
-LSB-...] was interesting about the door handle was it became a sort
of social object when one individual mentioned «how much they liked the handle» it inevitably started a -LSB-...]
[Photo courtesy of @MissDestructo] Above are
some of the social object cartoons we had on display the other week at Blogworld... clients including Rackspace, Babson College,...
Also his understanding
of Social Objects helps a -LSB-...]
Suddenly you are awash with a whole new pile
of Social Objects.
I appreciate your taking time to clarify the concept
of social objects.
If you can construct a reality that is generally agreed upon, then there would be plenty
of social objects (phones, babies, books) that are worth while.
-LSB-...] I lectured on the concept
of social objects, discussed here by Hugh MacLeod.
Speaking
of Social Objects, one of my favorites is Orson Scott Card's Ender's Game.
SMO is defined by the distribution
of social objects and their ability to rise to the top of any related search query, where and when its performed.
As such, the goal of SMO is to boost the visibility
of social objects as a means to connecting with individuals who are proactively seeking additional information and direction.
Social currency is represented in the resulting value and sentiment that stems from the exchange
of social objects: words, videos, reactions, links.
In the interactive Web, I refer to this practice as SMO or Social Media Optimization — the art and science of escalating the findability
of social objects within social networks and the blogosphere.
Social Objects and Homeless People So I've been thinking some more about Jyri's Five Principles
of Social Objects, especially how they apply to gapingvoid:
I love the idea
of social objects, social identity formation and so on.
company hierarchy These are at the more public end
of social objects.
But perhaps one of the most succinct is Hugh McLeod's notion
of social objects.
So Hugh, what «responsibilty» do the creators
of social objects such as news articles have to clarify the currency of their object?
The general philosophy
of social objects (conversations / context around objects) is inspired from Bronislaw Malinowski's his observations on Kula, a ceremonial exchange system conducted in Papua New Guinea.
Then I lectured on the concept
of social objects, discussed here by Hugh MacLeod.
The potential and overall impact
of social objects, either discovered or shared, only expands the reach of the brand as social media becomes pervasive.
The concept
of social objects is powerful.
We are all social subjects, in search
of social objects to draw our attention and give us something to talk about.
Perhaps the most powerful characteristic
of social objects is their ability to masquerade as catalysts that carry cause and effect.
Not exact matches
«The
social object of skilled investment should be to defeat the dark forces
of time and ignorance which envelop our future,» Keynes warned.
Related: How the Significant
Objects Social Experiment Proved the Economic Value
of Storytelling
I also
object to the notion that millennials have a better sensitivity to BS — this is a generation that learns its
social policies from celebrities, and has made the likes
of Lady Gaga very wealthy.
Advocates
of the
social gospel slide more quickly through the first phrases, then put great weight on the nouns describing the
objects of concern: the poor, the captives, the blind, the oppressed.
What Marx was
objecting to, however, was not religion as such, but an other - worldly formulation
of religion which withdrew people from their task
of social transformation.35
Jürgen Moltmann
objects to the «monarchical monotheism»
of Christianity, which supports hierarchalism and individualism, and insists instead that a
social, Trinitarian doctrine
of God is needed.
The logical outcome, therefore,
of his type
of individualism was universalism, with the center
of value and the
object of devotion shifted from special race or nation to personality wherever found and within whatever
social group in corporated.
Social order within these feelings explains, as one example, a string
of associations following on the conscious perception
of some important
object in the environment.
We who live in a world which it can truly be said to have revolutionized acknowledge its
social significance — and sometimes even make it the
object of a cult.
He attacked its misuse
of prerogative, denounced its
social iniquities, vigorously championed the cause
of the impoverished, and became in consequence an
object of hostility and ridicule.
Each one relates differently to our
social responsibility and identifies the
object or goal
of hope differently.
Can you imagine a world in which the definition
of every
object or point
of discussion had to be clarified before moving forward with
social intercourse?
The principle constituting this universal
social practice is itself meta - ethical, in the following sense: the
social action prescribed is explicitly neutral to all moral disagreement.4 On the face
of it, one might
object, a prescription
of universal rights can not be explicitly neutral to all such disagreement because it is not explicitly neutral to disagreement about the principle itself.
In addition, sociologists can
object that the concept
of plausibility structures as venues
of discourse and interaction diminishes the importance
of other kinds
of social resources for maintaining religion.
This analogy, like all
social application
of evolutionism, is actually entirely a matter
of the past and
of static categories
of cause and effect — in other words
of the I - It, or subject -
object, way
of knowing.
Subject -
object, or I - It, knowledge is ultimately nothing other than the socially objectivized and elaborated product
of the real meeting which takes place between man and his Thou in the realms
of nature,
social relations, and art.
Hence in
social terms the disorderly turmoil
of individuals pursuing conflicting and egotistical aims; and, on the national scale, the chaos
of armed conflict in which, for want
of a better
object, the excess
of accumulated energy is destructively released... «Idleness, mother
of all vices.»
Sociologists can more tellingly
object that plausibility structures may not go far enough toward specifying the importance
of social conditions as an influence on religion.