Social currency is represented in the resulting value and sentiment that stems from the
exchange of social objects: words, videos, reactions, links.
A wee social gesture from me in the
form of a social object, which as I'm fond of saying, I believe is the future of marketing.
The potential and overall
impact of social objects, either discovered or shared, only expands the reach of the brand as social media becomes pervasive.
As such, the goal of SMO is to boost the visibility
of social objects as a means to connecting with individuals who are proactively seeking additional information and direction.
In the interactive Web, I refer to this practice as SMO or Social Media Optimization — the art and science of escalating the
findability of social objects within social networks and the blogosphere.
In the interactive Web, I refer to this practice as SMO or Social Media Optimization — the art and science of escalating the findability
of social objects within...
In the previous post, I discussed the
importance of social objects (images, videos, blog posts, comments, status updates, wall posts, etc.) in a Social Media Optimization campaign.
It would be easy to consider the
quality of the social object in terms of its stimulus, provocation, aesthetics or even bling, but in truth far more derives from its capacity for people to be creative around it and particularly to invent judgements and opinions as a basis for debate with others.
Understanding these
attributes of social objects, which is a topic I will discuss next month, is one of the most important aspects of a successful Social Media Optimization plan.
In an interview with Black Art In America, Shrobe discusses the rich history of materials, and poetically defines abstraction as a process wherein the artist invites materials to tell their own story.3 In so doing, Shrobe frees our collective imagination from the
trappings of social object memory, uplifting the quotidian and inviting viewers with differing levels of art literacy to see themselves and their neighborhood reflected in his works.
Searching for a particular keyword now will produce qualified results for Web pages and also content published in Twitter and other social networks, ranked by the authority of the page and
publisher of social objects as assessed by PageRank technology.
Social Objects and Homeless People So I've been thinking some more about Jyri's Five
Principles of Social Objects, especially how they apply to gapingvoid:
Hey Hugh, I think the Hawthorn effect does a great job in explaining the scientific reasons behind the
benefits of Social objects.
So Hugh, what «responsibilty» do the
creators of social objects such as news articles have to clarify the currency of their object?
The general
philosophy of social objects (conversations / context around objects) is inspired from Bronislaw Malinowski's his observations on Kula, a ceremonial exchange system conducted in Papua New Guinea.
Jaiku Founder, Jyri Engstrom's who first published idea on the
subject of Social Objects has a nice synopsisinspired by Karin Knorr Cetina (One of the best presentation read
-LSB-...]
concept of social objects, Hugh McLeod wrote a great introductory post on this concept entitled social objects for beginners which is excerpted below The Social Object, in a nutshell, is the reason two people are talking to -LSB-...]
However, for the sake of reading this post in context, SMO should be part of an overall SEO strategy (SEO + SMO = Amplified Findability in the traditional and social Web) In the previous post, I discussed the
importance of social objects (images, videos, blog posts, comments, status updates, wall posts, etc.) in a Social Media Optimization...
I like this line at the end, «We are all social subjects, in
search of social objects to draw our attention and give us something to talk about.