Josh Constine is a technology journalist who specializes in deep analysis
of social products.
Not exact matches
From my experience in the beauty sector with brands such as Kiehl's, Mally, Evolution
of Smooth, Kerastase, and more, I can say that the beauty industry has in fact incorporated
social listening as part
of its macro playbook by paying attention to user - generated content such as
product reviews, unboxing videos, and makeup tutorials.
It's obviously geared towards having the chance
of a romantic connection, but if it's not, then there's a great chance that it'll at least be a friend or someone that might be a good business connection or something, and so I think being geared towards just
social discovery generally both makes it a more effective
product and also there's still I feel like a little bit
of a stigma associated with online dating, and this makes it just a much more accessible
product.
They also report that
social media is the second most likely way U.S. Millennials will learn about a new
product (26 percent
of respondents), just 3 percentage points behind TV advertising (29 percent).
There are also a lot
of ways that retailers can sell
products directly from
social networks.
Social media is free to use for most businesses and is a gateway into promoting the type
of services or
products you have to offer at any time without waiting for a print ad to run or a new marketing quarter.
Similarly, research from eMarketer has shown that 33 percent
of consumers cite
social networks as the way they discover new brands,
products, and services.
According to Adroit Digital, 75 percent
of online Americans said
product information found on
social media influences their shopping behavior and enhances brand loyalty.
There is an ever - increasing amount
of people that are using
social media as a platform to express their concerns and at times their grievances about
products or services.
In a recent interview with Fast Company, co-founder and CEO Dennis Crowley explained this
product is basically the holy grail
of local discovery, and one that has the potential to turn Foursquare from a fun, though niche
social check - in site, into a massive local data company.
GoldieBlox — which creates storybooks and toys designed to promote science and engineering to young girls — first proved its
social media mettle in fall 2012, scoring close to $ 300,000 via Kickstarter to cover the costs
of manufacturing its first wave
of products.
Not only is
social media powerful in that it can open up the eyes
of potential customers across different platforms that you may never have thought
of using before, but it can also help to cultivate a following that is loyal to your present - day
products as well as remaining actively interested in your future endeavors.
The Toronto - based company has an enthusiastic body
of support on
social media, and whenever a customer posts a picture
of a Victoria Emerson
product, the brand reposts or shares the image.
Although
social media may be an excellent tool for posting simple pictures
of your
products and hyperlinks sending customers back to your homepage, an email is the ideal platform for laying out a «deal» to your customers — a fully completed invitation to buy a specific
product or series
of products that includes more than enough information to ensure that they are confident in their upcoming purchase.
To establish this point, this post will talk about six
social media campaigns that have hugely promoted the
products and services
of small scale companies and will surely inspire you to take
social media campaigns seriously.
This small scale ice cream company used strategic partnership power to achieve what most
of the big scale companies could not - they simply started using the real life images
of their
products on their websites and promoted them exaggeratedly on their
social media channels, they coupled that with various promotional contests, awards and giveaways and made a killing.
Luckey's decision to prioritize actual work on his
product over schmoozing with the head
of the largest
social networking site in the world may have conveyed the founder's unabashed confidence in the headset his startup had created.
Zach Seward — Quartz: Formerly the
Social Media Editor at the Wall Street Journal, Seward now is a VP at Quartz, where he works on
product development and audience growth while still writing about a variety
of topics.
Lashes told Digitaltrends.com, «I'm a huge fan
of pop art, and the digital memes that go around now are a
social art form that's going to be studied for years to come, and it's totally a new way
of communicating with people... I hate when the snakes get in there and start making
products and squatting on sites.
These are some
of the tweet - friendly
products unleashed by San Francisco - based online fashion upstart Betabrand, whose founder, Chris Lindland, is on a mission to create the world's first truly
social clothing company.
The program drew attention from
social activists on topics, including abortion, who orchestrated boycotts
of Berkshire subsidiaries or their
products.
Some examples
of categories would be: - incoming and outgoing calls - email - marketing - website updates - bookkeeping - time with clients / customers - networking - writing content and articles -
social media -
product development
Indeed, the company has garnered its share
of superfans, many
of whom congregate on
social media to rave about
products they love and ask questions
of staff (Saje has an active team dedicated to answering online inquiries quickly).
E-commerce giant Amazon has quietly debuted a «
social influencer» program in hopes
of recruiting stars from YouTube, Instagram, and Facebook to tout
products on its site.
A team under Airbnb's global head
of social impact, Kim Rubey, was already working on a program to house refugee relief workers in Greece, Macedonia and Serbia, but to address the
product challenge, Gebbia formed a new team under his Samara studio that was ultimately spun out and called the Human team.
A second category
of blogs,
social media, and email content is specifically designed to get you to click to generate ad revenue, subscribe to a service, or buy a
product.
Data and analytics company ListenFirst tracks
social media conversations across a variety
of online platform partners — Facebook, Google, Instagram, Tumblr, Wikipedia, and YouTube — and tracks the volume
of daily engagements with entertainment brands and
products, including movies.
Calacanis, a former Twitter booster, was harsh in his criticism
of the
social media company, saying that under CEO Jack Dorsey — who is also chief executive
of Square — Twitter has seen slow growth and little innovation when it comes to new
products.
They write content for our blog and
social media platforms, serve as brand ambassadors and collaborate on the development and marketing
of our
products.
About 95 percent
of college consumers polled in a recent survey from UQ Marketing prefer to share experiences and opinions about
products they love in person rather than via text or
social media.
Naomi Gleit, vice president
of product management for
social good at Facebook, told Fortune that the
social network wants to make donating to a nonprofit «seamless.»
Twitter will also experiment with linking to AMP articles next year for users
of the
social messaging service, explained Michael Ducker, head
of publisher
products for Twitter (TWTR).
Pop - ups will come in the form
of product recommendations, coupons and alerts about items that are trending on
social media.
And as brands increasingly rely on
social media to market services and
products, influencers like FuckJerry can often command tens
of thousands
of dollars for a single post, delivering measurable results to their clients.
Facebook Vice President
of Product Fidji Simo has overseen a period
of explosive growth at the
social networking company, and one
of her biggest successes was the high - speed rollout
of Facebook Live — the company's live video - streaming platform.
And while you might think you have nothing in common with Brian, think again: he took over the family business from his father (who took over from his father, the legendary Bill France, Sr.), needs to balance the needs
of current customers while making smart changes to his
product, must constantly work to build better relationships with partners, and must constantly revamp digital and
social offerings and strategies to communicate with customers the way they want to engage.
It's a pillar
of our
social campaigns, and you can tackle everything from a new
product launch, to an issue on
social, to what's happening competitively.
The senior executive and one
of my company's vendors saw my engaged
social media and decided to give my company an exclusive on a new
product launch.
A 2010 study conducted by Cone Communications, a public relations and marketing agency focused on
social causes, reported that 80 percent
of consumers are more likely to purchase a
product that supports a cause during the holiday season.
Earlier this year, Hari says she had hoped to convince Starbucks to cut caramel coloring from their
products without the media — and
social media — blitz that typically follows one
of her posts condemning a restaurant chain.
By using
social media, creating content that's relevant to your users, and providing value beyond your
product, your business will see huge growth in a short amount
of time.
Kalin hopes that these moves will make it easier for buyers to discover new
products, but he also sees the new emphasis on
social networking as part
of a deepening
of Etsy's mission that goes beyond buying and selling.
It was a transparent attempt to boost interest in the
social network, and Google's change
of heart now proves that forcing people to use an inferior
product is not much
of a business strategy.
Just one
product of it is Michael Phelps» death stare that dominated
social media the first week
of the Games.
But the launch didn't get quite the fanfare the brand had hoped for as many customers turned to
social media to express disdain for the collection, claiming it was far too similar to some
of the
products sold at Outdoor Voices, an outdoor clothing company based in Austin.
If you want first - time customers to turn into long - term patrons, you must prioritize transparency across all
of your brand communications, including promotions,
social media ads,
product details and even menus.
If you're doing business in a number
of different locations (like an Etsy seller promoting your
products across the US, for example),
Social Stats offers a great way to visualize the potential audience for your Facebook Ads.
While there are nods to the next installment
of the Call
of Duty franchise, theLEGENDofKARL is primarily talking about Activision's new Elite
product, described as «like if organized sports and
social networking had a baby and they gave that baby a flamethrower.»
Most every small business can benefit from some online tracking
of its name and
product mentions around the Web and in
social networks, but picking the right service can be tricky.
Trackle is one
of a new crop
of online services that helps you «listen» for keyword mentions on
social networks and around the Web, and will send an alert when someone mentions your business or
product — or your competitor.