I was reading The Art
of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks (Amacom, 2014) by Shannon Belew last week and I was struck by a familiar feeling.
The concept
of social selling is relatively new, but it's important if you're trying to market yourself.
Social networks and the rise
of social selling has changed the marketing game completely for business's.
This nouveau trend
of social selling is taking the market competition by a storm as several big companies likes of Microsoft, Ernst & Young, SAP are building their social selling arena.
As the internet penetration around the world has almost reached 50 %, the proverbial chasm
of social selling seems to be diminishing.
Now, with an advent of B2B commerce era, the «art»
of social selling can turn the fortune wheel around.
Understand Sales Readiness: The buzz lately in sales readiness has been around the concept
of social selling.
The value
of social selling is no longer a secret and even organizations who were slow to jump on the social media bandwagon are now firmly entrenched in its ecosystem.
Again, one of the main objectives
of social selling is to establish yourself or your company as a trusted resource.
In fact, as a direct result
of social selling entering the scene, it isn't uncommon to hear statements like «cold - calling is dead.
Based on LinkedIn data, 51 percent
of social selling leaders are more likely to reach quota and 78 percent of social sellers outsell their peers who don't use social media for selling.
If 2015 has been the year
of social selling, 2016 will be the year of the phone.
Not exact matches
Passport Capital
sold 325,434 shares
of the
social media company, cutting its stake by more than one quarter.
Facebook has been trying to defuse questions about whether it can be trusted with the reams
of personal information it collects to
sell ads and whether its
social network does more harm than good.
General Mills (gis) said on Thursday it is bringing back the original version
of its popular Trix cereal after customers took to
social media to criticize its previous decision to start
selling all - natural Trix last year with ingredients like radishes and purple carrots.
There are also a lot
of ways that retailers can
sell products directly from
social networks.
Danielle talks about the power
of social media, the difference between networking in person and online, shares her experiences in
selling merchandise online, and,
of course, talk about the hilarious cast
of the Girls With Slingshots strip, how they were created, have evolved and have personalities all their own.
In doing so, fast - food chains have become a lot like the Instagram influencers who get paid thousands
of dollars a post to
sell a certain kind
of lifestyle via
social media.
They also were
social long before
social media:
selling tickets directly, creating an extremely engaged fan club, sharing personal details as well as fan - generated artwork and content through their mailing list, and creating an ecosystem
of small businesses that traveled with the band and had a vested interest in the band's long - term success.
That might not generate enough «ambient humanity» to satisfy our craving for
social connection right now, but if enough people are bold enough to make the switch, blogs might be buzzing again soon enough, and without the drawbacks
of having your phone mined or your data
sold to hostile parties trying to swing elections.
According to Robert Cialdini, author
of best -
selling books Influence and Pre-Suasion,
social proof is one
of the critical elements to creating influence and trust in minds
of others.
But plenty
of momentum - oriented short - term traders seem to be buying and
selling purely on
social media.
If the primary reason for you being on
social media is to
sell more t - shirts on Instagram, then 90 percent
of the
social media content you consume should be about Instagram.
Popular
social - review site Yelp is making headlines after angry small - business owners are once again accusing the company
of manipulating user ratings in order to
sell ads, a strategy they claim equals extortion.
A whopping 90 percent
of top salespeople use
social selling tools such Facebook, Twitter and LinkedIn, compared with 71 percent
of overall sales professionals.
Often, that translates to employees on the front lines stealing patient medical data or client
social security numbers, which can then be
sold on the black market or used to commit fraud like collecting someone else's
social security benefits, opening new credit card accounts in another's name, or applying for health insurance by assuming the identity
of someone else.
Meanwhile, YouTube celebrities Michelle Phan and Casey Neistat have each parlayed their
social media fame into businesses, the latter
of which recently
sold to CNN for $ 25 million.
It's clear that the sales industry is phasing out the rolodex and ushering in an age
of intelligent, contextually - based
social selling sales tools.
Chris Baggini, Turner Titan Fund, and Jordan Rohan, Stifel Nicolaus, have the play on whether to buy or
sell shares
of the
social media company at these levels.
There's also the fact that
social media giants make billions
of dollars by
selling ads that rely on the content we freely give them.
Social selling — the art of leveraging social media to build relationships that drive sales — is quickly becoming an essential strategy for those who outpe
Social selling — the art
of leveraging
social media to build relationships that drive sales — is quickly becoming an essential strategy for those who outpe
social media to build relationships that drive sales — is quickly becoming an essential strategy for those who outperform.
In fact, 76 %
of top salespeople said that
social selling tools are «critical» or «extremely critical» to their ability to close deals, compared to 59 %
of all respondents.
Reelhouse has developed a beta version
of a site where content creators can
sell movies and videos on a subscription basis,
sell a la carte per download, crowd - fund through
social media, or offer their work for free.
71.2 %
of salespeople — and 90 %
of top performers — said they relied on
social selling to close deals.
About 28 percent
of salespeople spend three to five hours per week using
social selling tools, while 21 percent spend between five and 10 hours each week.
Of all the tools salespeople have to choose from,
social selling tools including Linkedin, Twitter, and Facebook were the most widely used.
Kalin hopes that these moves will make it easier for buyers to discover new products, but he also sees the new emphasis on
social networking as part
of a deepening
of Etsy's mission that goes beyond buying and
selling.
But the launch didn't get quite the fanfare the brand had hoped for as many customers turned to
social media to express disdain for the collection, claiming it was far too similar to some
of the products
sold at Outdoor Voices, an outdoor clothing company based in Austin.
In fact, 72.6 percent
of salespeople using
social selling as part
of their sales process outperformed their sales peers and exceeded quotas 23 percent more often.
It's a strange notion to think that Facebook has created this vast
social experiment for the betterment
of mankind and not to
sell ads to the highest bidder.
Specifically, it is «the relationships that make organizations work effectively,» according to» How to Invest in
Social Capital,» an article (copies
of which are
sold online for $ 6 each) in the June 2001 issue
of Harvard Business Review that intrigued Posse member Genevieve Foskett.
Some
of our posts are related to
social justice and making the world a better place, but we also use
social media as a mechanism for recruitment and
selling.
He also mentioned closely connecting Microsoft's Dynamics
social selling software with LinkedIn's Sales Navigator, along with «our objective to transform [e-learning] and development... by deeply integrating the Lynda.com/LinkedIn Learning solution in Office alongside some
of the most popular productivity apps on the planet.
Third Point's Dan Loeb
sold out
of Snap shares in the second quarter, one quarter after buying the
social media stock, according to a filing Friday.
In 2011 she launched Uncharted Play in New York City and began
selling the product to businesses as part
of their corporate
social responsibility and marketing efforts, as well as to schools and governments.
The problems facing each company are unique — Groupon is suffering from high marketing costs, while the popularity
of Zynga's games is waning — but it became painfully apparent this year that
social - media hype isn't
selling like it once did.
Yet as online tools and
social media make it easier to
sell to friends, J. Hilburn and Pangea are among a growing number
of young companies embracing the model as a more efficient way to build revenue, reduce overhead and inventory costs, and tap into loyal customers» networks
of friends.
Selling straight to customers dates back decades, but in the age
of social media an increasing number
of startups and small companies are touting the benefits
of eliminating stores.
While
social - justice drama isn't enough to
sell a movie — ««Selma» had many
of the same themes, and underperformed,» Pandya points out — «Straight Outta Compton» seemed to spark a discussion.
U.K. customers have taken to
social media to vent their frustrations, with one Twitter user writing: «How can you be out
of the one thing you are known for
selling?»