Recently my class has made a couple
of social stories.
I have also included some examples
of social stories that our staff team created.
Not exact matches
Lizzy Okoro Davidson, the founder
of Bunch, a magazine highlighting
stories of creative professionals, says she's seen Harris's comments about Millennials reflected in her own
social and business circles.
Specifically, it's the passion with which Gremminger told the
story, the immediacy with which she got it out to the world, the direction she provided on
social media, and the sheer determination she displayed, clawing and fighting her way to get it in front
of media outlets as quickly as possible.
You'll be sure to spawn word -
of - mouth marketing and
social shares, and fans will go home with a memorable
story.
They are
Social Currency (e.g., sharing things that make people look good), Triggers (acknowledging that we talk about things that are top -
of - mind), Emotion, Public (imitating what we see others do), Practical Value (news people can use) and
Stories (information passed along under the guise
of idle chitchat).
Brulle was also livid that a
story on the
social aspects
of climate discourse did not cite a single expert.
A handful
of people will undoubtedly help keep that
story alive when talking about the importance
of listening on
social media.
Another way to practice habitual generosity is to help share the
stories of others through blogs, books or
social media.
Not everyone has friends (or family) in high places, but it is important to look at the back -
story and
social proof
of the core team, and make any interesting differences obvious to journalists.
«Friendcasting» is how experts are referring to the phenomenon
of social networks determining the news
stories we read and the videos we watch.
In response, the company developed a free online
social space for grillers
of all skill levels, from backyard beginners to competitive pit masters, so they can swap recipes, cook - off
stories and pictures and videos from the pit.
In the Street Art Project, users can watch and listen to artists sharing their
stories, see every detail
of over 4,000 pieces
of art in high - definition imagery and become part
of the Google Street Art community by sharing photos
of street art on
social media with #streetartproject.
In the age
of social media, an employee or customer with a cell phone can be a company whistle - blower, choosing to trigger a media
story and investigation.
As Caroline Wanga, vice president
of corporate
social responsibility at Target Corp., explained to me when we discussed the
story of Yasir, Dennis and Cathy, «Headquarters works nothing like the stores.
Martti Häikiö, an adjunct professor
of social history at the University
of Helsinki, who wrote Nokia: The Inside
Story, argues Samsung is the company to beat.
«Our whole company is focused on demonstrating the mainstream viability
of urban talent, and so here's what happens if we get covered as a
social story: we automatically become nonmainstream,» he says.
To drive engagement, the company enlisted Likeable to launch a #purebarrelife campaign, a contest which asked clients to share personal
stories about integrating Pure Barre into their daily lives through text, photos and videos on Facebook, Twitter, Instagram and Pinterest for a chance to win prizes.The company enlisted the agency's help because Likeable has the expertise to navigate the challenges involved in running a national
social - media contest, such as time demands, possible legal issues, and the unique rules and guidelines
of each individual platform.
Similar kinds
of complaints have been coming from some media companies who are partners in Facebook's Instant Articles program — which allows media companies to upload entire
stories that are hosted by the
social platform, in order to make them faster - loading for mobile users (Time Inc. is a partner on Instant Articles).
For thousands
of years, humans have told
stories to impart information, explain the inexplicable, entertain an audience and forge
social connections.
Success
stories like Harrison's are few and far between for
social entrepreneurs, defined as «someone who targets an unfortunate but stable equilibrium that causes the neglect, marginalization, or suffering of a segment of humanity; who brings to bear on this situation his or her inspiration, direct action, creativity, courage, and fortitude; and who aims for and ultimately affects the establishment of a new stable equilibrium that secures permanent benefit for the targeted group and society at large,» by Roger L. Martin and Sally Osberg in a 2007 Stanford University report titled «Social Entrepreneurship: The Case for Definition.&
social entrepreneurs, defined as «someone who targets an unfortunate but stable equilibrium that causes the neglect, marginalization, or suffering
of a segment
of humanity; who brings to bear on this situation his or her inspiration, direct action, creativity, courage, and fortitude; and who aims for and ultimately affects the establishment
of a new stable equilibrium that secures permanent benefit for the targeted group and society at large,» by Roger L. Martin and Sally Osberg in a 2007 Stanford University report titled «
Social Entrepreneurship: The Case for Definition.&
Social Entrepreneurship: The Case for Definition.»
Particularly when
stories about trauma are discussed on every TV channel and shared on every
social media platform, uncounted millions are exposed to the grief
of a few.
His success at goosing the rankings
of HuffPost
stories in search results fueled the site's frantic growth; by the time he launched BuzzFeed in 2008,
social networks were in bloom, hence the site's wellknown reliance on shareable listicles like «15 Tiny Hats on Cats.»
The
social network is testing
Stories in Ireland, where as
of today members can use the new format to share videos and photos with their friends that will disappear after 24 hours and won't automatically show up in their News Feeds.
Synopsis: The
story of how Zuckerberg, as a student at Harvard in 2003, developed an idea to create an online
social network for college students.
The
social media intern will learn how to grow an audience for a large digital news site, how to engage viewers across a variety
of mediums, and how to identify trending
stories.
With millennials consuming more and more
of their media through mobile devices and
social platforms, executives at Indigenous Media bet that Snapchat users would warm quickly to the idea
of following a narrative
story posted in regular installments to
social media, as opposed to the traditional theatrical experience.
Once you can pull narrative into a
social media context, others can then truly become a part
of your
story.
They would first get the attention
of the local gay market through ads and
stories run in local gay newspapers and magazines and through their support
of social and fund - raising events to which gays would normally be attracted.
Everyone and their neighbor has seen The
Social Network or knows
of a horror
story about a startup idea being co-opted by a venture capitalist or a big somebody with deeper pockets.
«It is not the
story, nor the characters, nor the outline
of social issues that draw me back, but the sheer beauty
of the structure
of this grand, one could even say, «model» novel.
(Despite America's love
of a good rags - to - riches
story, the data backs him up that
social mobility is actually lower in the U.S. than in many other developed countries.)
So, while
social media «
stories» are certainly creative endeavors, they are made in hindsight and are linear representations crafted to project an idealized version
of a person's interests and lifestyle.
Reese's list
of the top 20 grammatical errors people commonly make was one
of Inc.'s most popular columns last month, with readers sharing the
story on
social media nearly 90,000 times and offering plenty
of their own pet peeves regarding how others use the English language.
There's been a lot
of confusion in recently about whether
social media activity affects your credit after a
story in the Financial Times headlined: «Being «wasted» on Facebook may damage your credit score.»
Of all the
stories we wrote this year that examined
social - media trends and advice, these were the ones you liked best.
After news
stories broke that a firm named Cambridge Analytica misused the data
of 50 million people, the
social network has been on the defensive.
Bennett posted the exchange on Reddit, and the
story spread online with cat - video - like quickness, covered by news outlets around the world as a prime example
of corporate
social - media marketing done right.
A year and half later, the movie «The
Social Network» and the attention that followed have dispelled much
of the mystery surrounding Zuckerberg, sketching out the essentials
of his
story line.
The
story is an example
of the travel industry's potential negative
social and economic influence on a community.
People brought up the Rikers Island
story: in 2012 Goldman Sachs launched a $ 9.6 million
social impact bond to lend the City
of New York funds to reduce the rate
of young criminals returning to prison.
So - called variable pay plans have been around for more than a century, and were first used by industrial magnates including George Eastman and William Procter out
of sense
of social conscience, writes Rutgers economist Joseph Blasi in this Huffington Post
story.
The Milwaukee
Social Democratic Herald, for example, decried syndicated fake news
stories as «deliberate attempts to discredit the administration»
of Milwaukee's democratically elected Socialist mayor, Emil Seidel.
With more people blending personal and business relationships online, and more companies reaching out to customers through
social networks (see this month's cover
story on Zappos's strategy), it feels to me that the definition
of what's considered «professional» is changing.
A truly viral success
story,
social media changed the perception
of the Blendtec brand.
And according to Vaynerchuk, CEO
of the brand consulting firm VaynerMedia, there's no better place to tell customers your
story than on
social media
Branson continues, «Before the team was able to fully investigate the incident, one side
of the
story was already being shared widely online, and is generating headlines in news publications as well as
social networks.
«Some
of the intimidation has been routine: following diplomats or their family members, showing up at their
social events uninvited or paying reporters to write negative
stories about them.
A strange
story for our data - saturated times: a
social network for joggers has become the latest geopolitical flashpoint after it intentionally dumped a huge database
of popular running and cycling routes online.
Justin Wu, founder
of Stacking Growth and Growth.ly, Thomas Ma, founder
of Sapphire
Stories / co-founder Sapphire Apps, Nik Sharma, and Troy Osinoff, co-founders
of All Things
Social Media.