In addition, Kindle with Special Offers customers can give Amazon hints on the style and types
of sponsored screensavers they would like to see.
Not exact matches
Amazon has Buick, Olay (Procter & Gamble), Visa, and Amazon.com Reward Visa Card (Chase) lined up as
sponsors for the first series
of screensavers (for
screensaver examples, you can head to www.amazon.com/aboutkindlespecialoffers).
Kobo Touch with Offers presents you with
sponsored screensavers and valuable offers when your device is powered off or in sleep mode, and in other discreet places that are always outside
of the reading experience, like on the bottom
of your home screen.
According to an article by Jeff Roberts for paidContent.org, Acacia Research Group, which some sources have called a «patent troll» (the term for a group or person who buys up patents with the intention
of wielding them against others in court), assigned the patent for the
sponsored activity
screensaver to Network Presentation Solutions at the end
of last year.
Kindle's
sponsored screensavers are specially - designed display advertisements that take advantage
of Kindle's high - contrast, no - glare electronic - ink display.
Just a Quick Note: $ 100 bet that Amazon had thought
of using
sponsored screensavers to sell other Amazon things even before the Kindle was launched in 2007.
Ad - supported versions
of other Kindle models display full - screen ads that Amazon calls «
sponsored screensavers» when users power down the device.
Special offers and
sponsored screensavers display on the Kindle
screensaver and on the bottom
of the home screen — they don't interrupt reading.
Special Offers is Amazon's way
of putting ads on tablets, and will display
sponsored screensavers.
Update: An Amazon (NSDQ: AMZN) spokeswoman stressed to us that AT&T is
sponsoring screensavers on the Kindle 3G with Special Offers, while Amazon will continue to cover the cost
of the 3G.
• Amazon needs to soften the conditions it imposes on publishing houses, both in terms
of commission percentage and
of customer data sharing; by the same stroke, it will have to allow publishers to host advertising inside their products; and,
of course, it ought to give publishers access to its own promotional programmes, such as the
sponsored screensaver.
But it breeds two things: at some point, the Kindle might be free; it's only a matter
of when; and, eventually, Amazon will open its
sponsored screensavers programs to third - party businesses.
Special Offers is Amazon's on - device advertising deal, that installs a
sponsored screensaver on the device and fires up (pun intended) an ad on your
screensaver and the bottom
of the home screen.