Fully 42 %
of tablet users say they regularly read in - depth news articles and about as many, another 40 %, do this sometimes.
However, to have a viable ecosystem that caters to all the
requirements of tablet users is the other factor that is more important than having just one brilliant device.
The prospect that a sizable
minority of tablet users might be increasing the time they spend with news is also confirmed in two other finding.
While not one of the most popular activities on the tablet, 22 %
of tablet users report reading magazines of some kind on their tablet at least weekly.
But a
majority of tablet users, 59 %, also say it takes the place of what they used to get from a print newspaper or magazine.
This survey finds that, at least when it comes to news, the tablet has made some difference, but the majority is still far from being willing to pay, even among this first generation
of tablet users who are heavy news consumers.
Almost
half of tablet users visit social networks while watching TV, with 45 percent doing so during commercials.»
Its just that Fandango is now out to make its presence felt in the tablet world as well which should appeal to a lot
of tablet users out there.
Tan also noted that approximately two - thirds of users access Etherscan using a desktop computer, while approximately 30 percent utilize a mobile device (the remaining three percent is
comprised of tablet users).
Fifty - five percent
of tablet users actually make purchases on the device, as opposed to only 28 % of consumers who browse with their smartphone.
Pity, the vast majority
of tablet users with Android 2.3 on board will be left out of the Zinio goodie.
Acer also mentioned that these two tablets will provide up to 8 hours of battery life, and the company means 8 hours of pure usage with the screen on, though that will depend on what
sort of a tablet user are you, if you're playing games, watching movies, and so on.
In addition, 18.9 %
of tablet users watch video content at least once a week (versus 6.7 % for smartphone owners) and 9.5 % watch video nearly every day on their device (versus 2.9 % among the smartphone crowd).
But a majority says they would not be willing to pay for news content on these devices, according to the most detailed study to
date of tablet users and how they interact with this new technology.
Apple's iOS remains the most
intuitive of the tablet user interfaces, but it's becoming clear that Apple will need to feature more real - time multitasking views and organizational tools in future iOS versions.
This is an entirely sensible approach for Google to adopt since Android isn't yet competitive with iOS in
terms of tablet user experience and application quality, but Amazon clearly beat Google to the $ 199 punch with its own Kindle Fire — what is Google's trump card here?
Tablets and eReaders Increase Reading Among Consumers, Claims CEO In a new presentation, Andrew Rashbass, CEO of the Economist Group, claims that the growing use of tablets and eReaders has simultaneously changed and increased consumer reading habits, citing that 42 percent
of tablet users regularly read in - depth articles, while 40 percent read them occasionally.
«This data suggests a number of potential trends and behavioral
mechanics of tablet users, including [people who buy competing products, but stop using them, or simply find that the Internet experience is not very good and stop using them to surf the Web],» the company told The Mac Observer.
In March, Forrester pointed out that 50 percent
of tablet users research and buy products from their devices — making an Amazon tablet a natural fit not just for reading ebooks, but also for shopping.
The largest
group of tablet users is 18 - 29 year - olds (12 percent) while 30 -49-year-olds (14 percent) were the leading group of e-reader users.
In this
survey of tablet users, 21 % said they would be willing to pay $ 5 and half as many, 10 %, said they would pay $ 10 dollars per month for their favorite source on their tablet if it were the only way to access this content.
We're proud to be a part of their platform launch and to see our title, Out There Somewhere, reach hundreds of
millions of tablet users without any investment on our part.»
In any case, Telsyte tells us its latest tablet research found «some 35 %
of tablet users tether to their smartphones while out and about, as the average smartphone data allowance has more than doubled since 2016».
I think the main reason that DC is doing so well in the digital sphere is because of the growing
number of tablet users.
SO its just about a third
of tablet users who have shown the willingness to actually pay up to have news delivered on their tablets while the remaining tablet owner would rather like to have it free.
According to a recent Citigroup survey, the vast majority
of tablet users use these devices primarily for lightweight entertainment: mostly casual gaming, Web browsing, e-mail, and, increasingly, e-books.
Though that may seem odd, recent studies indicates that 90 %
of tablet users prefer to use Wi - Fi connectivity over 3G anyway, although this preference may change over the next 12 months, with the automatic capping feature that Microsoft is building into Windows 8.
While the report points out the explosive growth in the usage of tablet device in the last few years, what has become evident is the overwhelming
majority of the tablet users have shown a marked preference for the iPad.
What the survey has also revealed is that users are more inclined to read free content available on the net as just 14
percent of tablet users have said they have actually paid for availing news content on their tablet while 23 percent say they have subscribed to a newspaper or magazine that also include access to their digital versions.
Also, with budget tablet devices being the most sought after, a sizeable number
of tablet users are expected to upgrade to higher specced devices by the time they have grown used to their current versions, thereby fueling higher sales.
85 % of computer users say they access news on that device each week, compared with 63 % of smartphone users, 60 %
of tablet users, 54 % of smart TV users, and only 17 % for the e-reader.
The survey also finds that three - in - ten tablet news users (defined for this study as the 77 %
of all tablet users who get news at least weekly) say they now spend more time getting news than they did before they had their tablet.
Then there's the fact that there are a large number
of tablet users that don't read e-books at all, another unstated bias.
The survey also looked more closely at the habits of those users who get news on their tablets at least weekly (77 %
of all tablet users).
About half, 51 %,
of tablet users have graduated from college, compared with 28 % of all U.S. adults; 62 % are fully employed compared with 44 % of the population overall (and just 26 % are not employed, including those who have never worked, are retired or are currently out of work versus 41 % overall).
Of tablet users, 74.4 % use their device mostly for entertainment, such as for reading books or news, listening to music, watching movies or TV shows, and internet browsing.