While television ads guarantee eyeballs and can be segmented based on audience demographics, the main problems are 1) it is exceedingly difficult to track the effectiveness
of television ad campaigns, and most relatively effective methods require small law firms to spend even more money, and 2) depending on your area of practice, television ads can work nightmares for reputation management.
Not exact matches
The four - spot
television ad campaign is changing the way people view the brand because it replaces the outdated image
of stodgy, boring cars, Tony DiSalle, the brand's vice-president
of marketing, said.
There's this pressure to determine the infamous ROI
of social, and yet when you look at other major marketing channels over the last few decades that we've used — billboards in the sky,
ads in newspapers, even commercials on
television — those extensions
of campaigns are traditionally measured in eyeballs or ears.
Instead
of spending thousands
of dollars on a
television ad campaign, by launching smaller digital
campaigns, Quiznos can check what's bringing customers in the door — and what isn't.
One
of its first
campaigns was to bankroll the
television ad for Mr. Rubio.
CA also used digital
ads, nearly 1000 organic social media posts and
television ads to strategically counteract the news and happenings
of the
campaign to strongly influence the narrative their principal audience was being exposed to.
The results
of this
campaign are staggering, with CA reaching 50 million Facebook users, creating 1.5 million impressions on Twitter, 3.3 million on Snapchat, accruing over 28 million views on their digital videos and millions more on
ads expertly placed on the
televisions of undecided voters across the country.
Yet the social network is not required to follow any
of the
campaign finance laws that apply to
television and radio
ads.
The
campaigns unleashed roughly 1,000,000
television ads during this election, and a record four out
of five were negative.
And through
television ads, billboards and outdoor advertising, Animals Australia's landmark public awareness
campaigns on behalf
of waterbirds have also highlighted how this «recreational» slaughter destroys families — and supported some
of Australia's elite athletes to remind the Victorian Government that duck shooting is not a sport.
BODYARMOR Sports Drink and Kobe Bryant today announced the launch
of the brand's newest
ad campaign consisting
of four
television spots, digital creative, billboards and radio executions.
The bulk
of the
campaign up until this point has been about both candidates finding ways to beat the pulp out
of each other in
television ads or through surrogates.
In the past few election cycles, Democratic consultants have generally taken a percentage
of television ad buys rather than a flat fee, creating an obvious conflict
of interest when it comes to determining how a
campaign should spend its money.
Online video is a natural for most
campaigns, accustomed as political professionals are to the world
of television ads.
Television ad slots have been scarce in contested states during election seasons before, but the combination
of big - money super-PACs and the expectation that both presidential
campaigns will spend heavily seems to be driving political actors to reserve time much earlier than usual.
It's not unusual for
campaign spending to ratchet up in the final weeks
of a
campaign, when candidates tend to buy expensive
television ads to sway any still undecided voters.
And Mayor Byron W. Brown, running for re-election with only nominal competition in the general election, was suddenly back on
television, spending a total
of $ 106,500 in little more than two weeks on
ads,
campaign literature and a get - out - the - vote effort for himself and his fellow Democrats running for countywide office.
Rep. Dan Donovan, widely seen as the moderate in the primary against his predecessor, Michael Grimm, used his first
television ad of the
campaign to position himself as an ally in the House to President Donald Trump.
Additionally, the Democrats and the Committee to Save New York spent tens
of millions
of dollars on
television ads designed to support Cuomo's agenda before
campaign season began in earnest.
The
ad, which is Zeldin's second
of this election cycle, will be running in what his
campaign called a «heavy cable
television schedule.»
But these new
television ads mark the committee's first major independent expenditures
of the season — and the start
of the
campaign airwaves war that will only intensify through November.
Cuomo said the Department
of Health has been getting the word out about the «Get Screened, No Excuses»
campaign, and he praised the healthcare union 1199 SEIU for doing radio and
television ads to promote the importance
of screenings.
A poll, released yesterday, showed a slight slip in her already - strong approval ratings and, even more significantly, her
campaign recently attempted to use legal pressure to get
television stations to pull a negative
ad against her, generating flurry
of free press coverage for her opponents.
Few expect Westchester County Executive Rob Astorino to unseat Gov. Andrew Cuomo this November — but that hasn't stopped the incumbent governor's
campaign from sinking nearly $ 8 million into
television ads in the race so far, according to a compilation
of ad - buy figures provided to the Observer.
The independent expenditure arm
of the Democratic Congressional
Campaign Committee today made a new round
of television ad buys in seven districts, including two New York seats where the DCCC has not previously purchased air time.
The good numbers for Cuomo come after several weeks
of the governor's first major
campaign ad has been playing on
television.
Washington — The U.S. Chamber
of Commerce on Thursday began a nearly two - week
television ad blitz in Central New York to support the re-election
campaign of U.S. Rep. Ann Marie Buerkle.
The UFT launched a
television ad campaign on Jan. 15 to urge New Yorkers to support the recommendations
of Governor Cuomo's Common Core Task Force, which was charged with reforming the current Common Core system.
He also has $ 30 million in his
campaign fund, plenty
of money to run
television ads and negatively define his opponents when the time comes.
So his
campaign released a
television ad as rudimentary as any broadcast that political season, featuring a number
of prominent politicians — City Council Speaker Christine Quinn, West Side Congressman Jerry Nadler, Manhattan borough president Scott Stringer — carrying a folded copy
of The New York Times, while reading from its endorsement
of his candidacy.
Democratic State Senate candidate Adam Haber has released his first
television ad of the
campaign, a 30 - second spot that focuses on taxes, small businesses and women's equality.
His
campaign platform calls for a cap on property taxes that NYSUT has lobbied against, and Cuomo has called for immediate legislative action and chose the topic as the theme
of his first statewide
television ad campaign.
In his first
television ad of the general election
campaign, Republican congressional candidate Lee Zeldin is critical
of the Common Core education standards.
The
ad, part
of a $ 230,000 TV
campaign by New York Friends
of Democracy, will air on broadcast and cable
television in the Albany media market for the next two weeks.
The 30 - second spot from Maloney's
campaign is part
of a seven - figure
ad purchase on cable
television and will begin airing tomorrow and through the month
of October in rotation.
Embattled Deputy Senate GOP Leader Tom Libous released his first
television ad of the general election
campaign this week.
The filings show a heavy concentration on
television ad spending in the final days
of the
campaign, which is not a surprise for anyone who lives in those districts.
Republican presidential frontrunner Donald Trump has used the first
television ad of his 2016
campaign to repeat his controversial call for a ban on Muslims entering the United States.
The Democratic Congressional
Campaign Committee has struck back with
ads —
television and radio —
of their own designed to rebut the GOP charges.
A significant portion
of the
campaign's expenses over the filing period were funds spent on
television ads.
To that end, the
campaign says it's hitting the same theme — more term - limit attacks — but at a louder volume, as Thompson burns through the rest
of his cash on
television and radio
ads.
J. Christopher Callaghan is driving his»99 Honda Civic east on the thruway right now and talking (through an earpiece,
of course) about something that never seemed possible for his Cinderella
campaign for state comptroller: a
television ad!
Most
of EMILY's List's influence comes in the form
of bundled
campaign contributions, but the group now also does polling and airs
television and radio
ads.
The powerful State Building and Construction Trades Council has launched a $ 500,000
campaign against her, including
television and newspaper
ads highlighting the allegations
of sexual misconduct and negative language.
The only
ad the
campaign ever aired on
television featured images
of the Twin Towers burning, Obama's face and year - old footage a researcher found
of their opponent giving an indecisive answer to a question about the Islamic center downtown.
The Democratic Congressional
Campaign Committee, sensing a potential upset in next Tuesday's special election to choose a successor to the late Rep. Paul Gillmor (R - Ohio), is airing a district - wide blitz
of television ads questioning the Republican nominee's ethical credentials.
The
ads, airing Tuesday through Oct. 23 on Syracuse broadcast and cable
television stations, will inform voters
of Buerkle's environmental record, according to the group.The League said it will spend $ 2 million on its «Flat Earth Five»
campaign against Buerkle and four other House members who deny the existence
of climate change.
«These
television ads will help educate voters about the choice they will have this November for the office
of state comptroller,» said Wilson
campaign manager Chapin Fay.
In South Dakota, the Democratic Senatorial
Campaign Committee made a $ 1 million
television ad buy this week, on the heels
of tightening poll numbers that showed its candidate, Rick Weiland, gaining ground.
Hartman, with the energetic support
of the Democratic Congressional
Campaign Committee and EMILY's List, used her fundraising prowess to go heavy on
television ads to drive her moderate message, confident that the well - funded Clinton ground game would bring her backers to the polls.