Can academic presses harness the recent popularity
of textbook rentals to steer customers toward e-books?
Given the significant expansion
of the textbook rental business over the past few years, College comparable store sales now reflect the revenue generated from textbook rentals and are no longer adjusted to reflect the equivalent textbook retail selling price.
Not exact matches
The tactic gained a lot
of attention for the
textbook rental company.
«Every CEO needs time to have their full vision articulated and understood,» said Dan Rosensweig, a former Yahoo chief operating officer, who now serves as CEO
of online
textbook rental company Chegg.com.
One
of those moving parts is a quirk in Indiana law which allows districts to charge parents a «
rental fee» for
textbooks.
Recognizing that the cost
of textbooks was out
of control almost two decades ago, we created CampusBooks.com, a price - comparison website where students can see all
of their options for used and new print books,
rentals, ebooks, and even local library inventory.
You can also rent books instead
of buying them from services like Amazon's Kindle
textbook rental.
Also, growing significantly faster than ebook sales, are the
rentals of used
textbooks which are hitting both
rentals of new titles and new print sales.
All
of this information is stored in the Amazon cloud so you can access all
of this even when the
textbook rental expires!
He was also the co-founder
of Chegg, the
textbook rental business that is reportedly aiming for an IPO soon.
SEATTLE, July 18, 2011 --(NASDAQ: AMZN)-- Today, Amazon.com announced the launch
of Kindle
Textbook Rental — now students can save up to 80 % off
textbook list prices by renting from the Kindle Store.
If the College bookstore wants to expand their
textbook rental system, they are only accountable to themselves and not the same executive team in charge
of everything else.
Of course, Hill highlighted the fact that other models that consumers and publishers are familiar with are also technically subscriptions, such as
textbook rentals in higher education.
Google may trumpet a copious amount
of storage via Google Drive and digital
textbook rental solutions but students need productivity.
The feature quickly moved down the left hand menu to its current place in the ghost town
of the «More to Explore» section, along with
textbook rentals and the Kindle business section.
They are dropping the prices
of its e-book
rentals and piloting a new program for print
textbook rentals.
The company, which was the first major retailer to offer a multi-channel
textbook rental program, announced it has expanded that highly successful program to nearly all
of its Barnes & Noble College campus bookstores this semester, offering significant savings
of more than 50 percent over a new printed book for millions
of higher education students and their families.
Digital,
Rental and Used
Textbooks Provide Savings
of 25 to 75 New York, New York — August 15, 2011 — As financially strapped higher education students head back to campus for the new school year, many will find dramatic savings and great convenience at their Barnes & Noble College campus bookstores.
Through its popular
textbook rental program, Barnes & Noble College offers students the convenience
of renting their books either in the campus bookstore or from the bookstore's Web site, reducing the need to pay shipping costs or wait for their books to arrive in the mail.
Follett Corporation, a contract operator
of campus bookstores, Nebraska Book Company, a contract operator
of on - campus and off - campus bookstores, Amazon.com, and Chegg.com, an online
textbook rental company, compete directly with B&N College.
So why has the Book Industry Study Group, (BISG), found that only 11 %
of higher education students in the U.S. have utilized digital
textbook rental services?
A recent report stated that only 11 %
of higher education students in the U.S. have utilized digital
textbook rental services.
With the new
rental program, students are expected to save as much as 70 %, compared to the price
of purchasing a new
textbook.»
College comparable store sales reflect the retail selling price
of a new or used
textbook when rented, rather than solely the
rental fee received and amortized over the
rental period.
As
textbooks lend themselves so well to the Print Replica format, many Print Replica books are available for rent and the price is determined by the length
of time needed for the
rental period, between thirty days and one year.
GoodeReader reported on digital
textbook publisher CourseSmart's involvement in a multi-year study by STEPP (STudent Erent Pilot Project) on how the
rental of digital
textbooks are affecting learning outcomes at the higher education level, with a special focus on providing easier and more cost effective accessibility... [Read more...]
Comparable College store sales reflect the retail selling price
of a new or used
textbook when rented, rather than solely the
rental fee received and amortized over the
rental period.
College's product margins improved during the quarter on a higher mix
of higher margin
textbook rentals, while expenses increased due to new store growth and continued investments in digital education.
It said it sees «substantial potential value» in the B&N
textbook rental arm and digitization
of its college bookstore.
«Today, Amazon.com announced the launch
of Kindle
Textbook Rental — now students can save up to 80 % off
textbook list prices by renting from the Kindle Store,» the company said -LSB-...]
One nice aspect
of tablets though is the ability to use them for
textbooks thanks to applications like Amazon's Kindle and
textbook rentals which may make them a bit more beneficial.
Only July 18th, Amazon began texbook
rentals of «tens
of thousands
of textbooks.»
Amazon on Monday announced Kindle Textbook
Rental, which will enable students to save up to 80 % off the retail prices
of textbooks, by renting them as ebooks from the Kindle Store, instead
of purchasing them outright.
«Today, Amazon.com announced the launch
of Kindle
Textbook Rental — now students can save up to 80 % off
textbook list prices by renting from the Kindle Store,» the company said in a press release.
Amazon's Vice President at Kindle Dave Limp, says that Amazon will also be giving students a bonus with their Kindle text book
rentals — «Normally, when you sell your print
textbook at the end
of the semester you lose all the margin notes and highlights you made as you were studying.
In August 2010, concurrently with introducing a web - based
textbook rental service, Barnes and Noble - «one
of the largest
textbook retailers in the US» [49]- introduced the NOOK Study app «for the PC or Mac that lets users buy or rent e-book versions
of their
textbooks for use on the computer.
SEATTLE, Jul 18, 2011 (BUSINESS WIRE)--(NASDAQ: AMZN)-- Today, Amazon.com announced the launch
of Kindle
Textbook Rental — now students can save up to 80 % off
textbook list prices by renting from the Kindle Store.
As College developed its
textbook rental business, comparable store sales reflected the retail selling price
of a new or used
textbook when rented, rather than solely the
rental fees received to provide a more representative comparable store sales figure.
As noted above, the company says deferred income from
textbook rentals also affected its earnings per share, «the majority
of which will be realized in the fourth quarter.»
For example, a good
textbook rental site should give you the option
of replacing your book if it got delivered to you in a poor condition or if it's missing some pages.
This
textbook rental service prides itself in being «the student's marketplace (their tagline) as well as one
of the few book
rental sites that lets you track or return your order in a convenient manner via a box that you fill in on the homepage.
When it comes to
rental durations, you have the option
of choosing semester, quarter or short term, making it more convenient for those who would like some kind
of flexibility on the amount
of time they'd like to rent their
textbook for.
What I like about Valore Books is that it lets you compare the prices
of books from multiple
textbook rental providers so you get the best possible price.
We compare all
of the major
textbook rental sites so that you can know the best one for you.
You may want to choose
textbook rental sites which provide you with some kind
of guarantee or insurance.
In this post, we'll review a few
of the most popular
textbook rental websites, as well as look at the pros and cons
of renting
textbooks.
In fact, it is the wholesale move by college stores» across the country to offer print
textbook rentals (from 300 stores in 2009 to nearly all
of our 3,000 members currently) that has been the primary reason that the cost
of course materials declined from four years ago.
Follett Higher Education Group offers members an average savings
of 50 percent or more on the cost
of textbooks with their text
rental program.
You can rent
textbooks from Barnes and Noble for various lengths
of time and can extend your
rental when needed.
You also have the option to rent
textbooks and view
rental prices against the price
of purchase.