Facebook says publishers get to keep 100 %
of the ad dollars generated by their content.
Authors get paid the majority
of the ad dollars generated to Wattpad for those ads.
Not exact matches
FORTUNE —
Ad tech isn't sexy, but it still can
generate a lot
of venture capital
dollars.
It stopped short
of eliminating simsub entirely however, acknowledging that the revenue
generated by the practice (pegged at around $ 250 million per year) is important to the broadcasting system — keeping
ad dollars in Canada and helping create valuable programming such as news and information.
Heroes that not only save the day but
generate millions
of dollars in
ad sales and revenue for the company responsible for their creation
710 WOR AM (New York, NY) 03/2008 — 08/2008 Account Executive • Communicated value
of redesigned WOR.com website to maximize advertising
dollars and ties with on - air personalities •
Generated $ 75,000 + through relationship development with new and existing clients • Developed direct marketing campaigns that allowed for higher response rates an ability to test
ads with more accuracy • Performed all duties with positivity, professionalism, and integrity
For example, within the past year she's pulled significant amounts
of money out
of newspaper advertising and plowed it into Internet and cable TV advertising, because those sources were
generating more efficient uses
of her
ad dollars than newspapers.
To calculate your cost
of unit sale — the
ad dollars needed to
generate one closed transaction — you need to know your cost per thousand impressions, click - through rate (the percentage
of impressions that actually get clicked on), and conversion rate (the percentage
of click throughs that result in a closed transaction).