Sentences with phrase «of the market for»

As Director of Marketing for an agency who primarily represented sponsors, I've seen the best and worst in terms of marketing activation from Fortune 100 companies.

«Five or six years ago,» says Pat Perkins, VP of Marketing for HMS, «we really started putting a stake in the ground in terms of Hendrick - generated original content, in terms of utilizing social and digital platforms... and in the process we defined what success would look like, and developed a series of checklist and filters that would guide us in evaluating projects.

Nvidia currently owns 70 % of the market for GPUs thanks to Huang, a visionary who foresaw a blossoming market for a new kind of computing early enough to reposition his company years in advance.

«Brands saw coupons as a key to maintaining brand strength,» says Matthew Tilley, director of marketing for Inmar's promotion services division.

«We've seen the subscription trend and how strong it has become outside of our industry and we thought «Gamers are into their games and they want to try new games all the time,» said Jonathan Berkowitz, senior vice president of marketing for Hasbro Gaming, in an interview with Fortune.

Unfortunately, travel insurance doesn't cover climate change, said Carolyn Leckie, director of marketing for Squaremouth.

But startup opportunities may be limited, at least on the hardware side, with companies like Samsung and HTC grabbing most of the market for devices.

This may mean paying a specialist agency or individual a retainer for handling the full spectrum of marketing for your business, or bringing them in at key growth times to help expand the business and source clients.

Alfie Brody, vice president of marketing for NBA 2K, says the new MyPark mode was perfect for this first - ever event because it lets fans be both spectators and participate in a live challenge.

Here's what Toronto - based Joel Mallard, the director of marketing for Guinness at Diageo Canada, had to say about the importance of St. Patrick's Day for the brewery and how they prepare for the holiday.

If you do, investors might conclude there isn't really much of a market for your business.

SAS's vice-president of marketing for the Americas, Cameron Dow, says part of the problem also lies in the fact that Canadian universities aren't graduating nearly enough data scientists, who ultimately will know how to deal with Big Data.

Sandra Miniutti, vice president of marketing for Charity Navigator, says at least 75 percent of donations should go toward programs.

They began to build capacity first, while also confirming the existence of a market for their product.

Bill Carey, who is the vice president of marketing for RoboForm Password Manager, agrees with me.

RICHMOND, Calif. --(BUSINESS WIRE)-- Columbia Sportswear Company (Nasdaq: COLM) today announced the appointment of Snow Burns to serve as Global Vice President of Marketing for the Mountain Hardwear brand, effective April 16, 2018.

Energy companies make up a significant portion of market for risky corporate debt.

«We're the only exclusive Paralympic sponsor,» said Laura Marzi, assistant vice president of marketing for group benefits at The Hartford, referring to the fact that the other five companies supporting the NBC / USOC coverage are also Olympic sponsors.

Christian Borges, vice president of marketing for MRY, a New York - based social - media agency that got its start in the college space, adds that this domino - like reality makes it even more important to achieve brand recognition and adoption in the first place.

The decline of community banks and the collapse of the market for home - equity loans may have made it harder for would - be entrepreneurs to get access to capital.

Expanding the lifestyle element is an important part of its positioning, according to Molly Cashman, director of marketing for Pure Barre Corporate, and the company recently hired New York - based Likeable Media to amplify its reach and online efforts.

«When we learned the phrases, we decided to make it a cyber event,» says Jackie Hague, VP of marketing for the company.

Previously, Yeom was VP of marketing for The Honest Company, the Jessica - Alba - co-founded provider of wholesome household products.

But we should begin to see devices employing early versions of it sometime in 2009, says Ben Runyan, VP of marketing for Legend Silicon, which makes the chips that power mobile TV in China.

Albert Penello, senior director of marketing for Xbox, touched on the same subject — and hinted that cloud gaming could actually lead to higher costs for consumers.

And visualizing yourself as the next bestselling author or head of marketing for a newly funded startup will empower you to take the necessary steps to arrive there.

We explored the hidden corners of the market for higher - end office furnishings.

«We don't believe that government... should have a role of mandating one building material over another,» says Tareq Ali, director of marketing for the Canadian Institute of Steel Construction.

With the internet providing a steady stream of attractive everyday food fare, the bottom dropped out of the market for mundane books.

The new product is «one of the biggest bets across Kraft Heinz,» says Greg Guidotti, head of marketing for Oscar Mayer at Kraft Heinz, who is leading the launch.

Since stepping down as director of marketing for Facebook in 2011 she has founded her own media company, written a couple of books, produced a much - hyped but short - lived reality show, and spoken at several business and tech conferences.

In the case of Lay's, its Do Us a Flavour contest has yielded a more informed, granular picture of how people prefer to engage with the brand, particularly online, says Susan Irving, director of marketing for PepsiCo Food Canada, which owns Frito Lay Canada.

The reason I started bootstrapping is simple: I was fired as the head of marketing for a large restaurant chain, and I didn't know any better.

Overall, Broadcom's bid is a very ambitious attempt to grow its share of the market for components that go into mobile phones.

Menswear is growing at twice the pace of the market for women's clothing, according to the NPD Group Canada.

As a strategist for Razorfish and Director of Marketing for an e-procurement software company, she spent four years in the technology start - up trenches.

AI has been a part of marketing for a while, and there's absolutely no doubt in anyone's mind that it's going to change how we do business by analyzing and processing our marketing and sales channels» data.

«It's not an overnight thing,» says John Stormer, vice-president of marketing for DSL providerNorthPoint Communications, in San Francisco.

Alexa Milkovich, vice president of marketing for BeMyDD, said the company recruited drivers quickly to make sure the area would have enough to meet demand.

If it acquired the Wesson brand, it would control at least 70 percent of the market for branded canola and vegetable oils sold to grocery stores and other retailers, the FTC said in a statement.

Demos estimates that this group drives about one - third of the market for soymilk.

But Voorhees, who moved to Panama and launched his startup Coinapult after working as the director of marketing for BitInstant in New York, says the Bitcoin ecosystem makes cooperation more attractive than competition.

«This will obviously reduce the size of the market for us,» admits Charles, who figures about 6 - 8 % of homebuyers will no longer need mortgage insurance if the down - payment requirement is changed.

Add in consumers who are allergic to milk and those who seek an alternative calcium source, and the crowd increases to one - third of the market for soymilk.

«For these larger charities, you want to see at least 75 percent of their budget going to programs and services,» said Sandra Miniutti, vice president of marketing for Charity Navigator, a service that provides information about a charity's functions, finances and management.

In the recent Google case, cynics pointed out that the EC's analysis did not include Amazon (amzn) in the definition of the market for online shopping searches — a seeming legal error that would undercut the case for an antitrust penalty.

You don't have to work for the company with the best «brand» identity or reputation in your chosen field,» insists Jeremy Boudinet, director of marketing for startup Ambition.

«We had people who liked the idea but not the taste,» Robert Joanis, vice-president of marketing for Coors» microbrew unit, told Bloomberg back in 1997.

Albert Penello, senior director of marketing for Xbox 360, said that while Microsoft is well positioned to take advantage of the cloud with its online Xbox Live service, consoles still have a bright future.

«If Lazaridis and Fregin's interest creates more of a market for BlackBerry, then that's clearly good,» said Restivo.