Sentences with phrase «of the mass marketing»

Two and a half years later, Tesla has sold more than 1,000 Roadsters and is poised to start development of a mass market electric sedan, the Model S.

The book chronicles the demise of mass marketing and the rise of a «dialogue with the consumer.»

The problem was, Rubin wasn't the first to see the attractions of the mass market.

And General Motors is planning to begin production of its mass market, all - electric vehicle called the Bolt, expected to price at about $ 30,000, in late 2016.

Musk recently said, more than once, that trying to ramp production of the mass market Model 3 is a living «hell», and lately, he has been sleeping on a couch at the Tesla manufacturing plant — when sleeping at all.

As Fast Company notes, the technology to make such holograms seem seamless «requires loads of sensor technology that's only on the cusp of the mass market today.»

Tapping a New Market By taking advantage of the mass market's interest in the purity of consumables, Silver Lake Research brought a specialty - store product and transformed it into lowest - common - denominator supermarket merchandise.

By the end of the first year of volume production of our mass market vehicle, we expect the Gigafactory will have driven down the per kWh cost of our battery pack by more than 30 percent.

Considering that the Model 3 is only being shipped with a long - range RWD configuration, the full potential of the mass market electric compact sedan is still unknown.

Having picked up on Nintendo's selling tactic of focusing on the players and not the screen, the company is aiming Kinect at the community of mass market non-gamers, who are more easily pleased than the hardcore critics and who don't read game reviews.

Such contextual awareness, of course, requires loads of sensor technology that's only on the cusp of the mass market today, but with this clip, Fisher - Price hopes to entice partners who could make the possibilities come alive.

Frank Lentricchia, in his Modernist Quartet, makes the fascinating suggestion that the modernist writer defined himself against the standards of the mass market by becoming the champion of radical originality and the maker of a «one - of - a-kind-text.»

And the presence of a mass market inclines fiction toward the mixing of genres.

The old gatekeepers were at best superficially conservative and favorably disposed to religion only because they believed in being inoffensive about every segment of the mass market on which their films and shows depended.

Don't be fooled by some of the mass market brands, this list of frozen waffles can be food for you too.

The problem here is that I don't know of any mass market books that talk about attachment within the whole family.

Dryer sheets have become one of those mass marketed products that we have become convinced we need.

I'd probably just call those casual games, or «cuntertainment», as there are a lot of mass market traditional games.

So Nick, with honda - s - acura - flagship - goes - hybrid it may be they are rebooting outside of the mass market to try once again with a fresh team, this time from the Acura division.

Tata Motors have done a Maruti by taking one of their mass market cars and adding some style to it but no substance.

Borrowing the name from the small, two - passenger hybrid coupe that debuted in 2000, the new Honda Insight is more of a mass market car than its predecessor with a price and fuel economy numbers to rival any hybrid on the market.

The power figure makes the Figo automatic the most powerful of the mass market auto hatches in India.

Genre publishing has been hammered over the past two decades by the decimation of the mass market — the cheap paperbacks, once seen in great variety in grocery stores and airports, which are no longer as plentiful due to a complex set of factors linked to the consolidation of distributors.

Instead, we're doing two things: We're lowering the price of our mass market paperbacks by a dollar and hardbacks by five dollars.

The hardcover and board book formats also had sales gains in the year, but sales of mass market paperbacks and physical audiobooks both had declines in 2016.

We know our customers love physical books (glossy photography books; signed first - edition novels; letter - press editions; the sand - between - the - pages feel of a mass market paperback at the beach), but for many people, eReaders can be a practical addition to a literary life.

So it seemed to a lot of us that a logical place to price a novel was in the area just under the price of a mass market paperback.

After another year or so, (note, we were about three years in at this point) what started to become clear as electronic books exploded in sales was that readers were buying electronic books in place of mass market paperbacks, the pocket - sized books that sold around $ 7.99.

I have 4k + friends on Facebook (some of them mass market writers / agents), and only about 1K on Twitter (Twitter is my construction zone for 2013).

There have many years where they account for 43 % of all mass market paperback and trade sales.

But talk to novelist Hugh Howey, and he'll tell you the era of the mass market paperback is over.

«It is hard to imagine that a flood of mass market consumers are switching from a product that has an average price of under $ 300 during [back - to - school] to one that had [an average selling price] of over $ 600 in Q2,» he wrote.

I think you may be missing the biggest price point issue for consumers — the price of the mass market paperback.

Bix box retailers such as Walmart, which accounts for a double digit percentage of all mass market paperback sales, are also not included in the Census Bureau report.

I also like the larger screen... feels like I'm reading a full size book now instead of a mass market paperback.

It was said when it was first released that this model was a limited edition and would not see the same sort of mass market push as the Kobo Glow.

Mostly I wait for remaindered stock or, at worst, reduced price trade paperbacks, which seem to be about the best bargain given the high cost of mass market paper backs now.

And they all had a certain «look» to them of a badly put - together trade paperback that stood out in the days of mass market paperbacks and hardbacks.

Kelly said (in part): I think you may be missing the biggest price point issue for consumers — the price of the mass market paperback.

They are ungainly things that seem to fall between genres and unwittingly confound the machinery of mass marketing.

It says that sales of mass market paperbacks are down 12 %.

Tucker realized the power of mass market self - publishing and evidently this is actually news to the publishing world, but rappers have been doing this (both mixtapes and sub-labels to be distributed) for decades.

Riggio equates the digital revolution to that of the mass market paperback explosion in the 1960s, which he says helped make books and reading more accessible by providing cheap editions that were available in many new channels.

You realize that's less than 10 % of the cover price of a trade hardback and about 5 % of the cover price of a mass market paperback in the USA?

Even though most of the mass market books are now $ 7.99, they are discounted at Walmart, Target and other retailers too.

Dorchester, an excellent but undercapitalized publisher of mass market paperbacks in such popular genres as romance, horror, thrillers and westerns had been struggling for some time as returns hammered it relentlessly and digital books ate further into its margins.

Consumers, rather than following the lead of the mass market media who were telling them that the fall in energy prices presented a tax cut for them to spend, have elected to save for a rainy day.

And to add to this, EverBank is geared towards higher net worth people in general (or the higher end of the mass market).

I write a lot about how one - size - fits - all advice is the Achilles» heel of mass market gurus, but this is possibly the most extreme example.

Not the first time we've seen this idea either, but the psychology of mass markets is incredibly fascinating to me.