Relevance is important and so is overall reach, so one
of the metrics I use as my yard stick for top digital marketing experts is Retweets, as measured by awesome influencer and content discovery tool BuzzSumo.
If Exxon's compensation committee wishes to really enforce longer term views, they must not only do it in the time horizons over which pay is doled out but also in the time horizons
of the metrics used to determine pay itself.
Without a joint understanding
of the metric used to measure success, one party may be under the impression that a project is going well, while the other is woefully disappointed.
The vast majority
of metrics used by marketers and executives are what I call «vanity metrics».
At heart, we are value investors, and there are a multitude
of metrics used by value investors to find low prices and high quality.
Anyone can go to the Education tab of our website and get detailed explanations
of the metrics we use, how we calculate them, and the various adjustments we make to accounting data.
(Indoor air quality is one
of the metrics used by LBC.)
Although they do not always lend themselves to the kinds
of metrics used to demonstrate proficiency in reading and math, the arts and humanities play a vital role in the educational development of students.
But the DTI is just one
of the metrics used by mortgage providers to calculate your suitability.
[1] Depending on the type
of metrics used, value portfolios can potentially have different performance.
At heart, we are value investors, and there are a multitude
of metrics used by value investors to find low prices and high quality.
The bet would also need another escape clause;
that of the metrics used to measure temperature.
ELawMarketing's Joshua Fruchter offers some ideas over at Lawyer Casting, summarizing
some of the metrics used by MarketingSherpa, a marketing research firm.
Safety features, therefore, form the bulk
of the metric used to judge the performance of a particular device or service.
Not exact matches
Although an APR is a fairly specific indicator
of cost,
using it as the sole
metric risks confusing some customers, says Brock Blake, Lendio's co-founder and chief executive.
To capture television
metrics, iSpot collects viewership information from smart TVs, and then
uses a set
of formulas to extrapolate it across the general population.
«It will be particularly interesting to see what the companies have to say about the size
of their audiences after the fact, and whether they
use comparable
metrics, or whether they'll look to make such comparisons difficult.»
If I were limited to a single
metric to
use for the health
of the labour market, I would
use this one.
Oregon produces between 132 tons (120
metric tons) and 900 tons (816
metric tons) more marijuana than what Oregonians can conceivably consume, the report said,
using statistics from the legal industry and estimates
of illicit grows.
The bust tops a high - seas seizure
of 7.6
metric tons
of cocaine made in 1999, and the operation follows a bust in December
of 6
metric tons
of cocaine also in Algeciras, the Mediterranean's largest port and a transshipment hub
used by firms to unload cargo and redistribute it in Europe or the Middle East.
The most commonly
used metric on the health
of the labour market is the unemployment rate.
To date, O'Brien says that Earth Angel has diverted 3,000 tons
of waste from landfills, donated 90 tons
of material to local charities, donated 55,000 meals to shelters and food banks, avoided over a million single -
use plastic water bottles, and prevented 6,000
metric tons
of carbon dioxide equivalent by
using recycled paper, limiting transportation emissions, and implementing «Meatless Monday» initiatives.
And it's not clear just how bad the imbalance is: though the ranks
of Canada's employed continue to swell, the health
of the jobs market varies depending on the
metric you're
using.
Anderson says that only a small fraction
of the hundreds
of business owners he meets with every year
use a formal system to track and analyze company
metrics.
Currently, the company is trading at about 25 times earnings and with a long - term earnings per share growth rate
of about 15 %, its price - to - earnings to growth ratio — a
metric used to value fast growing companies — is about 1.4.
It is one
of the key
metrics we
use to assess our performance and provides a useful comparison between periods.
Harris is an outspoken critic
of using engagement — as measured by screen time, click - throughs, likes, and other actions — as a
metric of success.
We
used to consider total number
of deals in the pipeline as a standard measure for evaluating sales progress — it turns out, a different
metric, pipeline velocity, was actually a much better predictor
of monthly and quarterly numbers.
The company
uses a
metric it refers to as a BARE (for brand audience rate
of engagement) score to track the activity
of its Facebook audience.
«So you wouldn't want to
use the same type
of metrics and value measure for something that advertises on a subtle basis.»
Look critically at the data you find in terms
of those
metrics and
use it to start experimenting.
Once you're in the practice
of using metrics for your data, you don't just have to stick to one primary objective.
This
metric is a way
of measuring the value
of a company and it can be
used to compare timber producers with wildly different debt levels, capital bases and tax burdens.
Use an email analytics tool such as EmailAnalytics to find out exactly how much time you spend on email, as well as how many words are in an average email you send, what days
of the week you send and receive emails most, and a bunch
of other interesting
metrics.
They need something deployed in a single, easy - to -
use format for all
of their social activities, including
metrics.
The critique doesn't only come from the left; there are plenty
of hard - nosed investment firms that are agitating to clamp a lid on ever - growing CEO pay, arguing that it's a poor
use of shareholders» money and distorts performance as CEOs start managing to their pay
metrics instead
of longer - term growth.
Wingo's company came up with a
metric called same store sales (SSS), which is commonly
used to track the success
of third - party sales on Amazon's platform, and he watches the company pretty closely.
The overarching strategy
of your holiday - email - marketing campaigns should be to
use caution, pay attention to
metrics, send holiday mail to people who subscribed to your list and don't increase sending frequency just because it's the holidays.
Spotify has restated key usage
metrics for 2017 leading up to its IPO next month, claiming it recently discovered 2 million users had been accessing the free version
of the streaming - music service
using unauthorized apps that blocked ads.
In fact, 58 percent
of companies are still
using spreadsheets as their primary way to track performance
metrics, according to the Workplace Trends study.
Instead
of including any
of those generic buzzwords,
use your summary to write about your professional brand and career goals, and bring in some data and
metrics to back up what you're saying.
Develop a plan to assess the success
of a company's mentoring program by identifying the
metrics to be
used.
Ordinary
metrics such as calls per day and minutes per call are a decent starting point, but they alone are not comprehensive enough to paint a complete picture
of the skills
of any particular sales rep.. So, consider incorporating lesser -
used metrics into your performance tracking, such as voicemail - return rate, dial - to - opportunity percentage and dials - to - appointments ratio.
FORTUNE — The ratio
of share price to annual earnings — usually expressed as P / E or simply PE — is the simplest and most widely
used metric to gauge the relative value
of a pair
of companies.
For example, a few years ago, a compelling study in the MIT Sloan Management Review
used ROA data (among other
metrics) to compare the performances
of external and internal candidates in CEO successions.
To arrive at America's Top States for Business, we scored all 50 states —
using publicly available data — on 40 different measures
of competitiveness., and then separated those
metrics into the ten broad categories.
In addition, certain
of these non-GAAP financial measures are
used as performance
metrics in the Company's incentive compensation programs.
Fitza's research builds on (and subverts) a large body
of academic work connecting CEO performance to company performance —
using return on assets as the
metric of the latter.
That's why so much
of the floorplan, labor and customer interaction tended to be centered around the cash register and
metrics like sales per square foot and average transaction size were
used to measure success.
The innovation
metrics used by companies today do not really reflect a positioning towards a future
of innovative products.