But Jim Holden, CEO for DaimlerChrysler in North America, has predicted that the Chrysler group will regain 40
percent of the minivan market in 2001.
Chrysler invented the modern minivan, and while its offerings (both the Town & Country and Dodge Grand Caravan) have always been solid values, they have become the blue light specials
of the minivan market in recent years — cheap to buy and always on sale.
Chrysler owns 50 percent
of the minivan market for one simple reason: The nation's third largest automaker builds the world's best minivans.
In an attempt to stay at the
top of the minivan market, Chrysler is taking the minivan to the next level — it's now a comfortable semi-luxury family cruiser!
For 1991 Chrysler replaced the first - generation minivans with redesigned versions that put even more distance between the Caravan / Voyager and the
rest of the minivan market.
And Chrysler Corp.,
king of the minivan market, had average monthly sales of 47,250 Dodge Caravans, Plymouth Voyagers and Chrysler Town & Countrys.
The Caravan and its siblings - the Plymouth Voyager and Chrysler Town & Country - control a staggering 45 percent
of the minivan market.