For me, marketing is the process
of understanding a person's values and desires at the deepest, core level; it's ensuring that services and products solve people's problems at that level; and it's crafting marketing campaigns that communicate and connect with a sharply defined audience.
For a very in depth and technical guide, check out Mike King's article Personas: The Art and Science
of Understanding the Person Behind the Visit.
«I worked for years as a waitress here at Umberto's and the job taught me not only the value of hard work, but about the importance of connecting with people, of being involved in the community,
of understanding people's lives and wanting to help make them better.
Jon James, Scott Brownrigg, concluded the schools part of the conference, discussing the importance
of understanding people when designing schools.
Marketers have long known the importance
of understanding people, but in education we have to go even deeper.
Students focus on the difficulty
of understanding a person's unexpressed emotions with a fun mime activity, then gain awareness...
She is an extremely gifted problem solver, and has a unique way
of understanding people and their problems.
Interior design is the art and science
of understanding people's behavior to create functional spaces within a building.
«Empathy is the experience
of understanding another person's thoughts, feelings, and condition from their point of view, rather than from your own.
As the first definition of critical thinking above states «critical thinking involves making judgment» whereas the definition of empathy states» experience
of understanding another person's thoughts, feelings, and condition from their point of view, rather than from your own» no mention of judgment.
We obviously have to respond to that kind of thing and it's really quite astonishing to realize the level
of understanding people have about the fact that that stuff is public unless you take steps.
Not exact matches
Systems are very important, however, the first thing we would do when taking over a business would be to
understand its Human Capital - we need to know what type
of people we have in the organization.
Porcini stresses that the most important part
of design thinking is
understanding and connecting with
people.
If
people saw enough movies and slide films and paintings and photographs
of oil and oilmen perhaps they would begin to
understand (and like) the industry.
«When you find something where you know the business, it's within your circle
of competence, you
understand it, the price is right, the
people are right,» he said, «then you take your thumb out
of your mouth and you barrel in.»
«
People who have a deep
understanding of an industry, have contacts and are going into entrepreneurship because they have realized that the rest
of the industry has pivoted in a certain way... they really
understand how things work,» he says.
This
person should have a deep
understanding of the culture and market so she or he quickly can identify product tweaks or customer - experience aspects that must adjust for the environment.
Trust and warmth are created when
people feel
understood, and they need to be doing a lot
of sharing for that to happen.
Over the past year, the Silverman brothers focused on more thoughtfully evolving their three -
person, New York - based startup and better
understanding what types
of toilet - paper advertising catches consumers» attention, and what kinds they flush away.
There hasn't been much research into the longevity
of these advanced robots, the report says, and more research would help
people to better
understand how to operate and interact with robots or robotic systems «that are used over the course
of a decade or potentially longer.»
People who read my LinkedIn summary
understand that I'm a lifelong storyteller, and many remember the tale
of how I got my first (and only) typewriter in kindergarten:
People who
understand these numbers
understand that lower rates
of business formation are an economic disaster that will have repercussions for decades to come.
«Because Prezi has a spatial element to it, instead
of separating out things on slides, you actually place things in a spatial relativity, and because
of that
people understand and retain the information better.»
Confident
people understand no one is perfect, and however you just screwed up, it's probably not the end
of the world.
A lot has been written about HSAs from a consumer perspective, but one
of their least -
understood benefits is that they provide a little security to the
person who wants to take the entrepreneurial leap.
In his book Synchronicity, Joe Jaworski explores the positive outcomes
of openly sharing structured goals and visions —
people begin to
understand your aspirations and priorities and how they can contribute to your success.
Consulting firm McKinsey and Co. estimates that the U.S. currently faces a shortage
of up to 190,000
people with analytical expertise and 1.5 million managers with the skills to
understand and act on what big data can reveal.
So you have your earliest adopters who are very hard core on the engineering side, and now we're starting to see
people who have experience at later - stage startups who
understand the UX and business portion
of it.
While not a requirement, remote experience is usually a good credential to look for when hiring
people who will be working remotely for you This will ensure you aren't the guinea pig: Your candidates already have a basic
understanding of what it looks like to work independently.
«Sharing your passion helps
people buy into your mission, whether it's helping employees
understand the greater purpose, inviting customers to feel like they are part
of a movement, or explaining why you are always working to your
understanding family.
We are at a point in American history where most
people understand this enforcement
of marijuana laws has violated our principles and our ideals.»
When Kasia Urbaniak first started a new kind
of power - training school for women, she had a tough time getting
people to
understand what the place was all about.
Yet as an environmentalist, philanthropist and alternative energy investor, he is trying to halt the accelerating affects
of climate change and make
people understand the connectedness between climate and financial markets.
Some raised worries that patients aren't ready to own their data — both in terms
of being medically literate enough to correctly interpret it, or to fully
understand the permissions and consent issues that compel
people to share research - essential data.
People with high EQs master their emotions because they
understand them, and they use an extensive vocabulary
of feelings to do so.
«What a lot
of people don't
understand is when investors invest in founders, it's really a long relationship,» she says.
Understand the psychology
of sharing content - what gets shared by
people, why it gets shared, and why certain trends take off.
To
understand how quickly a
person's financial situation can spiral out
of control, even while staying in the mortgage lender's good books, put yourself in this real - life situation
of one
of our clients.
A natural step in the progression
of communication technologies, NMT is a tool that connects
people who would otherwise have no means to
understand one another.
It also set me on the path
of really
understanding and fully appreciating the idea
of trans - disciplinary work, that you need to have different
people at the table coming up with solutions.
Technologies will come and go, so rather than getting fixated on a particular technology, you need to
understand why
people share, regardless
of the technology they're using.
These software enable sales
people to have increased awareness
of their pipeline, and a greater
understanding of the stage that the buyer is currently at.
Either way, it's important to
understand the
people working your booth will be the face
of your business.
However, by supporting artist communities and artists in residence at their facilities, Kohler is able to see how
people engage in the development and design process
of their products, and are able to better
understand how to connect with the consumer.
Russ Baker is an award - winning investigative reporter with a track record for making sense
of complex and little
understood matters - and explaining it to elites and ordinary
people alike, using entertaining, accessible writing to inform and involve.
«From a values perspective, we're trying to
understand the way the world works — that's what our business is — and so we're really interested in
people that have a sort
of deep curiosity,
people that have the patience to
understand deep and complex systems,» Kreiter said.
So we're building a way to reduce the odds
of this happening, by helping
people monitor their experience and decide if a medication is working for them, and extrapolating from that to
understand which drugs work best for which populations.
«I was trying to explain, in response to a question about the election, that my limited
understanding was that the President talked to a portion
of America like an accessible
person they could relate to, as he was NOT a politician.»
We feel it is important for each
person to
understand our process in its entirety, from the landing a new client to the delivery
of services.
Companies in London and later the U.S.developed a sophisticated
understanding of risk aimed at protecting
people against large losses, disasters, and death.