Often busy campaign managers are reluctant to learn the nuances
of video campaign strategy and end up avoiding the topic altogether.
«As a producer, it's my responsibility to ensure we maximize the effectiveness
of the video campaign while minimizing the cost to our clients.»
Not exact matches
The
campaign offered exclusive remixes, behind - the - scenes updates, a handwritten list
of the group's 15 favorite songs, pre-concert meet and greets, private
video chats, and even a slumber party with the group.
«Last year we did a Twitter
campaign last year in the US to raise awareness, and people started doing crazy fun
videos about the brand, and made it a lot
of fun.
After about three months
of research and two months
of prototyping, the husband - wife team shot a
video about the product and launched their Kickstarter
campaign on July 7.
Harrus said there was evidence the promo
video was misleading, and he thought the massive success
of the
campaign made it even more impossible for Torquing to deliver the Zano.
Grepper watched scores
of videos on crowdfunding
campaign pages for products in a similar product category to The Coolest and analyzed what he liked, didn't like and what was successful in getting him interested in the product and what was offputting.
Though the marketing team didn't have the type
of budget that could instantly place their
video in front
of thousands
of viewers, Harmon continued to invest wisely in the YouTube
campaign.
Kenney spent most
of last year driving cutting - edge brand marketing
campaigns for Brooklyn, New York - based über - brand MakerBot, including the wildly successful #Robohand
video that documented how MakerBot users developed prosthetic hands for disabled children.
Then, in 2010, it launched an impressive rebranding
campaign featuring a series
of zany, nonsensical viral
video advertisements meant specifically to appeal to younger audiences.
And, because
of the long lead time needed to produce a
video, YouTube isn't able to respond in real - time to TV or world events as
campaigns on Twitter might.
In Clinton's
campaign video, she said, «Americans have fought their way back from tough economic times but the deck is still stacked in favor
of those at the top.
Creative live streaming
video initiatives and
campaigns are a way for companies to cut through the digital clutter and have emerged as the medium
of choice not only for person - to - person sharing, but also for business - to - consumer (B2C) and business - to - business (B2B) communication.
In a Web
video released the morning after the debate, Clinton's
campaign juxtaposed Trump's comment at the debate that «I didn't say that at all» with the reality
of a 2005
video which showed him declaring he can «grab» women «by the p — y» without asking.
To drive engagement, the company enlisted Likeable to launch a #purebarrelife
campaign, a contest which asked clients to share personal stories about integrating Pure Barre into their daily lives through text, photos and
videos on Facebook, Twitter, Instagram and Pinterest for a chance to win prizes.The company enlisted the agency's help because Likeable has the expertise to navigate the challenges involved in running a national social - media contest, such as time demands, possible legal issues, and the unique rules and guidelines
of each individual platform.
Here's Paul taking a chain saw to the tax code in a
campaign video, to Jimi Hendrix's electric guitar version
of «The Star Spangled Banner»:
Amy Marshall, owner
of Ohio's Webbed Marketing says, «Post a photo or
video of an advertising
campaign, and then say, «What are your thoughts?»»
These three brands have tapped into something deeper in all
of us with their spot - on
video advertising
campaigns that, respectively, inspire our love
of nature and adventure, our need for human connection and the desire for creative thought and expression.
The Toronto creative firm behind a few Colgate, Kraft and Revlon
campaigns you might recall, had a little warped fun patting itself on the back — and the backs
of its evidently very hard - working hirelings — in a hilarious
video making the rounds this week.
The agency was also behind Amtrak's TV
campaign in 2015, building a series
of videos and a social media presence around the hashtag «AmtrakStories.»
Similar
campaigns have proliferated around the United States, and the online
video of the stunt has been viewed more than 26,000 times.
The real reason the
video was kept under lock and key, his critics claimed, was that Emanuel was battling a strong challenger for his mayoral reelection and did not want his
campaign to be tainted by the kind
of protests that had engulfed Ferguson, Mo. and other cities where police were accused
of unnecessarily shooting civilians.
Film a promotional
video of the highest quality production possible using a spokesperson who is excited about the
campaign and personable.
Game developer launches
campaign to hype new online service and latest installment
of record - breaking
video game franchise.
Consider building in the costs
of hiring a
campaign consultant, a PR company or creatives such as designers and a
video producer to help make the strongest presentation possible.
Whether you're creating something that already has an audience — a new version
of a popular
video game, an upgrade to a current product — or developing something new that targets a niche crowd, you'll want to uncover and tap into specific communities before you launch your business
campaign.
In the spring
of 2013, Cox, a former ad agency designer who had segued into
video - game design, launched a crowd - sourcing
campaign to see if he could drum up orders for an intriguing device he'd invented: a 3D photo scanner.
Remember that it may take some out -
of - pocket costs, such as creating a quality
video production, to make your
campaign great.
While lower - priced items require 15 to 60 seconds
of video, a more significant ask is best served by a five - to 15 - minute pre-launch
video campaign.
His
campaign routinely criticized Goldman Sachs (gs) and its ties to Hillary Clinton, even using it as a villain in a political ad that included
video of the bank's chairman and CEO.
Speaking at an anti-sexual assault rally at the University
of Miami, Biden ramped up his criticism
of the President, taking particular exception to comments Trump made in the leaked 2005 Access Hollywood
video during the
campaign.
This
campaign had professional yet believable photos and
videos that played up the potential features
of the Cooler, combining well - written copy with visuals that made each feature more interesting.
He funded his company's steady growth with his customers» cash from the proceeds
of one successful viral
video campaign after another.
Memorable
campaigns from the likes
of Old Spice have used commercials as tent poles for
campaigns that stretched across platforms, including Internet
video and even online games.
The
video was part
of a weekly series funded by Trump's re-election
campaign.
Karen X. Cheng is the head
of an eponymous marketing agency, whose most recent Facebook
video campaign for the book Good Night Stories for Rebel Girls has achieved 24 million views.
One thing every local business should be doing, says James Citron, CEO
of mobile
video marketing firm Mogreet, is attach keywords to their mobile
campaigns that will resonate with customers in order to create brand awareness.
Now entrepreneurs are competing at any given moment with thousands
of live projects (Kickstarter currently has more than 6,000 active
campaigns), many with slick, professionally produced
videos and hearty marketing budgets.
Thanks to a public - relations push and a
video of Sterling making an earnest plea for why Goldie is needed, the
campaign received national press.
Goldman Sachs CEO Lloyd Blankfein has shown little interest in defending anything but capitalism over the years, but in 2012 he participated in a
video produced by Human Rights
Campaign in favour
of same - sex marriage.
This is probably one
of the best places to direct funds as a high - quality, clever
video can mean the difference between a
campaign going viral or not.
Zellers staff faced their inevitable fate in style, with creative in - store and social - media
campaigns, one
of which saw its teddy bear mascot, Zeddy, «liquidated» back to the woods from whence he came in a hilarious series
of promotional
videos.
In 2004, amidst George Bush and John Kerry's heated US presidential election
campaign, an Emory University professor
of psychology and psychiatry named Drew Westen took MRI pictures
of people's brains as they watched
video footage
of their favorite candidates contradicting themselves.
Just before the second
campaign, therefore, Keel «spent two grueling nights,» recording individual
video messages for each
of the 480 people who had supported Stantt the first time out.
In terms
of ad space, the Democratic Congressional
Campaign Committee unveiled a
video advertisement written and directed by Ben Wexler, a producer for sitcoms like «Arrested Development» and «Community.»
Through a 30 - second TV spot, a series
of web
videos and a social media marketing
campaign, Avis wants to shed light on the passions and motivations
of entrepreneurs and other professionals.
Twitter is betting that it can become a place for live
video streams
of all kinds, including sporting events like soccer and baseball, as well as news events like the Grammy Awards and the election
campaign, where it partnered with a number
of broadcasters to stream their coverage.
CNBC's Andrew Ross Sorkin looks back on some
of the best ice bucket challenge
videos from last week, including from Bill Gates, saying the
campaign has now hit China.
Take, for example, the «Kony 2012» viral
video campaign calling for the arrest
of indicted war criminal Joseph Kony.
Ads that spark powerful conversations about social issues like Always» #LikeAGirl
campaign, and gaming ads — gaming
videos are among the site's most popular genres — like Clash
of Clans and Boom Beach made strong showings.