«I believe the people that will be able to fully dive into it and see everything — such as law enforcement agencies and regulators — will see a very clear roadmap to weaponization
of voter data, commercial data and how incredibly influential this can be when it's made into a weaponized format and automated,» he said.
Cambridge Analytica's strategy involves the mass harvesting and analysis
of voter data.
Though some current clients say they believe Cambridge Analytica's core data product is of a high caliber and can be applied to ad targeting to produce better results than other types
of voter data models, others who have met with or worked with the firm say they were not impressed with Cambridge's data product, and called it too expensive.
And reportedly, their use
of voter data is also superior, certainly to that of the GOP, who basically gave up and started using the Koch info.
The Trump campaign had rejected early overtures to hire Cambridge Analytica, and Trump himself said in May 2016 that he «always felt» that the use
of voter data was «overrated.»
For example, a national voter file popped up on a bare IP number late in 2015, and a huge trove
of voter data sat out in the open for two weeks in June of this year.
One of my clients saw a 10x increase in monthly costs, up to $ 633 / mo, because
of a voter data import.
The Trump campaign had rejected early overtures to hire Cambridge Analytica, and Trump himself said in May 2016 that he «always felt» that the use
of voter data was «overrated.»
Not exact matches
Democratic preference in both polls was slightly above
data site 538's polling aggregator, which on Sunday showed that 48.5 %
of voters who said they would support a generic Democratic candidate in 2018, compared to 37.6 % who preferred a generic Republican.
The app cut ties with Cambridge Analytica in Mexico after the British company was accused by a whistleblower
of improperly accessing
data to target US and British
voters in recent elections.
Cambridge Analytica is under investigation in both the U.S. and the U.K. for the way it obtained
data on as many as 87 million users from Facebook and for whether it used that
data to target
voters on behalf
of the Trump campaign in the U.S. and the Brexit referendum in the U.K.
In March 2018, news surfaced
of a
data breach that resulted in
data of about 50 million Facebook users getting into the hands
of voter - targeting consultancy Cambridge Analytica.
As recently as late June, just 55 %
of Sanders
voters said they would vote for Clinton; recent polling
data shows just 41 %
of young
voters are supporting Clinton.
Masses
of data about each
voter's political tendencies - gathered through public sources and through campaign contact - allowed Obama for America (OFA) to target
voters more precisely than ever before.
As
of November 7, more Republican - affiliated Pennsylvania
voters had cast early ballots than Democratic
voters, according to TargetSmart
voter file
data obtained by the NBC News Data Analytics
data obtained by the NBC News
Data Analytics
Data Analytics Lab.
Sandberg's post came less than a week after The New York Times and The Observer
of London reported that Cambridge Analytica, a political
data company created by Stephen Bannon and Robert Mercer, gathered users» Facebook
data and claimed it could influence the behavior
of American
voters.
Despite receiving the support
of local Conservative members and several leading Tory MPs, Goldsmith's decision to resign from the Conservative party in protest at the decision to build a new airport runway in his constituency meant he was barred from accessing the crucial local
voter data he required.
Cook's and Musk's comments follow The New York Times and The Observer
of London's report that Cambridge Analytica, a political
data company launched by Stephen Bannon and Robert Mercer, collected users» Facebook
data and claimed it could influence the behavior
of American
voters.
That scandal involved how the
data of 87 million Facebook users was scraped and used as a psychological weapon to target
voters.
But with so much
data for a campaign to sift through, «you can't go through 30,000 points
of data and go: «Did you acquire this piece
of data on this
voter ethically?»»
Its roots lie in the 2002 establishment
of computerized statewide
voter registration lists, but things really took off after the
data - driven 2008 victory
of Barack Obama.
Deep Root Analytics, a conservative
data firm contracted by the RNC as part
of a push to ramp up its
voter - analytics operation in the wake
of Mitt Romney's defeat in the 2012 presidential election, stored details
of about 61 %
of the US population on an Amazon cloud server without password protection for those two weeks.
Deep Root emphasized in its statement that the
data that was accessed «was, to the best
of our knowledge, proprietary information as well as
voter data that is publicly available and readily provided by state government offices.»
The information did not include highly sensitive information like Social Security numbers, and much
of it was publicly available
voter - registration
data provided by state government officials, a company spokesman told Business Insider on Tuesday.
It was Zuckerberg's job in the hearing to provide reassurance in the wake
of the news that political
data firm Cambridge Analytica harvested information from more than 87 million Facebook users to create
voter profiles that were used by Donald Trump's presidential campaign.
WASHINGTON — Under fire for his connections to a
voter - targeting firm that used
data taken from 50 million Facebook users without their knowledge, Texas Sen. Ted Cruz insisted Tuesday that he was unaware
of any impropriety.
With two deeply unpopular nominees on the presidential ballot this year, the number
of voters in Maryland who wrote in their own candidate for president more than tripled, according to state election
data.
The global firestorm over allegations that the British company Cambridge Analytica was able to download reams
of personal
data from Facebook to create detailed profiles
of voters continues to rage.
Cambridge Analytica used the Facebook
data to help build tools that it claimed could identify the personalities
of American
voters and influence their behavior.
Cambridge Analytica, which rose to prominence through its work with Mr. Trump's 2016 election campaign, has found itself confronting a deepening crisis since reports this past weekend in The New York Times and The Observer
of London that the firm had harvested the
data from more than 50 million Facebook profiles in its bid to develop techniques for predicting the behavior
of individual American
voters.
In the race to advance
data - driven electioneering strategies pioneered by successive Obama campaigns, Cruz has turned to Cambridge Analytica for its unparalleled offering
of psychological
data based on a treasure trove
of Facebook «likes», allowing it to match individuals» traits with existing
voter datasets, such as who owned a gun.
This was a year after University
of Cambridge researcher Aleksandr Kogan first obtained the
data and around the same time that Cambridge Analytica, which was co-founded by Steve Bannon, sought out
voter data with financial support from the Trump campaign.
Its report about Facebook covering the period from 2015 to 2017 — a time during which Cambridge Analytica may have tapped Facebook
data to create «psychographic» profiles
of voters — found that Facebook's privacy controls «were operating with sufficient effectiveness,» according to copies
of its reviews obtained through open - records requests by the Electronic Privacy Information Center, or EPIC, a watchdog group.
WASHINGTON — The political action committee founded by John R. Bolton, President Trump's incoming national security adviser, was one
of the earliest customers
of Cambridge Analytica, which it hired specifically to develop psychological profiles
of voters with
data harvested from tens
of millions
of Facebook profiles, according to former Cambridge employees and company documents.
The
data collected by the app reportedly was shared with Cambridge Analytica and used to help the firm build profiles
of individual
voters and their political preferences to better target advertising to them.
«The closing
of Cambridge Analytica doesn't stop the problem that
voters and consumers face in terms
of a growing loss
of privacy and a gross misuse
of their
data,» said Jeff Chester
of the Center for Digital Democracy.»
This was Mr. Zuckerberg's first appearance before Congress, prompted by the revelation that Cambridge Analytica, a political consulting firm linked to the Trump campaign, harvested the
data of an estimated 87 million Facebook users to psychologically profile
voters during the 2016 election.
Through utilizing their vast troves
of existing
data on individual
voters, constructing highly advanced
data models, and prioritizing
voters by their likelihood to vote and feelings
of favorability towards each candidate, Cambridge Analytica created a unique «principal audience»
of voters to target.
As Cambridge Analytica's actions revealed, those groups will use
data for startling purposes — such as targeting very specific groups
of voters with highly customized messages — even if it means violating the policies and professed intentions
of one
of the most powerful corporations on the planet.
In doing this we used a suite
of models produced by the
data science team, which outlined profiles such as undecided
voters or inactive supporters, and matched these audiences to online cookies, mobile devices, and social IDs.
The project is detailed in the contract as a seven step process — with Kogan's company, GSR, generating an initial seed sample (though it does not specify how large this is here) using «online panels»; analyzing this seed training
data using its own «psychometric inventories» to try to determine personality categories; the next step is Kogan's personality quiz app being deployed on Facebook to gather the full dataset from respondents and also to scrape a subset
of data from their Facebook friends (here it notes: «upon consent
of the respondent, the GS Technology scrapes and retains the respondent's Facebook profile and a quantity
of data on that respondent's Facebook friends»); step 4 involves the psychometric
data from the seed sample, plus the Facebook profile
data and friend
data all being run through proprietary modeling algorithms — which the contract specifies are based on using Facebook likes to predict personality scores, with the stated aim
of predicting the «psychological, dispositional and / or attitudinal facets
of each Facebook record»; this then generates a series
of scores per Facebook profile; step 6 is to match these psychometrically scored profiles with
voter record
data held by SCL — with the goal
of matching (and thus scoring) at least 2M
voter records for targeting
voters across the 11 states; the final step is for matched records to be returned to SCL, which would then be in a position to craft messages to
voters based on their modeled psychometric scores.
More details have emerged about how Facebook
data on millions
of US
voters was handled after it was obtained in 2014 by UK political consultancy Cambridge Analytica for building psychographic profiles
A
voter - profiling company was able to harvest
data of 50 million Facebook profiles even though only about 270,000 users agreed to hand over their information.
In the event, Chmieliauskas» suggestion to clone Kosinski's app led to CA's
data licensing relationship with Kogan, whose own personality test app — thisisyourdigitallife — was built bespoke for its project and successfully used to harvest
data on 50M + Facebook users so CA could, in turn, build psychological profiles on millions
of American
voters.
The
data was acquired and processed by Cambridge University professor Aleksandr Kogan whose personality quiz app, running on Facebook's platform in 2014, was able to harvest personal
data on tens
of millions
of users (a subset
of which Kogan turned into psychological profiles for CA to use for targeting political messaging at US
voters).
Earlier this week, a whistleblower claimed that Cambridge Analytica, a London - headquartered political consultancy and
data analytics firm, had used
data collected from millions
of Facebook profiles to gain an understanding
of American
voter behaviour.
Which does rather underline CA's priorities in this project: Obtain, as fast as possible, lots
of personal
data on US
voters, but don't worry much about keeping that personal information safe.
Reacting to revelations that the political research and consulting firm Cambridge Analytica obtained Facebook user
data for the purpose
of influencing
voters in multiple countries, the Internet Society called it «the natural outcome
of today's
data driven economy that puts businesses and others first, not users» and called for «higher standards for transparency and ethics when it comes to the handling
of our information.
We should sue Cambridge Analytica to take back control
of our
data from the company, which compiled complex profiles
of 50 million Americans and used them to target
voters.
LONDON — Conservative strategist Stephen K. Bannon oversaw Cambridge Analytica's early efforts to collect troves
of Facebook
data as part
of an ambitious program to build detailed profiles
of millions
of American
voters, a former employee
of the
data - science firm said Tuesday.