Google's head
of webspam, Matt Cutts, has given us the goods on Google's view of SEO through more than 500 Q&A videos since 2009.
Not exact matches
The
webspam algorithm later became known (officially) as the Penguin algorithm update via a tweet from Matt Cutts, who was then head
of the Google
webspam team.
In spite
of every other ranking factor, Google's
webspam team will still occasionally take manual action against certain sites which can take half a year to a year to recover from after you've cleaned up the problems.
While we can't divulge specific signals because we don't want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead
of engaging in aggressive
webspam tactics.
Matt Cutts, the distinguished engineer in charge
of Google's
webspam effort, is going to take some down time.