Sentences with phrase «of your content marketing»

Due to the popularity of content marketing, your audience will have no shortage of options to choose from, so you absolutely must make sure your content is of a high standard.

Kathryn Hawkins is senior content editor for the iPad point of sale solution Instore, and a principal of the content marketing agency Eucalypt Media LLC.

In addition, you can also recommend this book to anyone who needs to be convinced of the power of content marketing.

«Content strategy is the infrastructure of content marketing.

The infographic below shows all of the stats on which type of content marketing is most used AND which social network websites they distribute their content through.

This valuable evidence is indicative of the power of content marketing, and is one more reason for you to step up your game in terms of offering valuable, free content that solves a key problem for your target audience.

Jonathan Allen's company used its Arch Grant and subsequent relocation to gain a foothold and momentum in the ultra-competitive field of content marketing — and if you take the application seriously, prepare yourself, and come ready to engage with judges in a thoughtful way, you may be able to use a win at a startup competition to start building your own momentum.

Idea you can steal: Empower a dedicated team (or, in the case of smaller companies, a key person) that's responsible and accountable for the success of your content marketing program.

«Virtually every business is doing some form of content marketing these days,» Long points out.

The infographic below shows all of the stats on which type of content marketing is most used AND which social network websites they distribute their content -LSB-...]

That's why Karl Kangur, founder and CEO of content marketing solution MRR Media, puts authenticity first.

The benefits of content marketing can only be seen by actually doing it.

Trevor is part of the content marketing team for Power Target.

Calls to action — whether leading the reader to download an e-book, or buy a product — are a key component of content marketing; and when writers know they'll be rewarded for positive results, they'll often work harder and create call - to - actions that convert to fulfill their Marketing and Sales Impact portions of their quota.

But the company's blog touches on all aspects of content marketing and branding — from thought leadership and content creation to lead generation and content distribution.

Platforms like Percolate, NewsCred, and Marketo take the guesswork out of content marketing and centralize all aspects of a marketing strategy in one place.

You also make the best use of your time as these tools take care of some of the mundane, time consuming aspects of content marketing.

When conceiving a content marketing strategy, it's easiest to stay on track by thinking of the overarching purpose of content marketing: to create interesting, sharable content that reflects the product or service that the company pedals.

As more businesses adapt their marketing methods to encompass at least some of the major tenets of content marketing, you'll have to adapt further due to the flood of consumer - friendly marketing materials flooding the market.

Analyzing metrics can not be done without the key performance indicators (KPI) defined in the infancy of a content marketing strategy.

As Arnie Kuenn of The Content Marketing Institute pointed out, these metrics are, ``... directly tied to the value of your investment.»

That is how you provide «value» as part of your content marketing.

Really, if you stay on top of content marketing trends, you can achieve a lot.

The rise of content marketing moves toward digital maturity.

On Twitter, he became known as the «Godfather of Content Marketing.»

If you're struggling to keep up with your content obligations and not sure the various pieces of your content marketing strategy are really working together, check this out and keep it handy.

For starters, the mere thought of content marketing can be overwhelming, particularly for SMBs and mid-sized brands.

Those fore - founders of content marketing had the right idea.

In the Internet age, the entry barriers fell away but the quality and reputation of content marketing dropped dramatically.

Ran by Dan Norris, this podcast will give you insight to the world of content marketing.

First off, the practice of Content Marketing (attracting your ideal customer or client by first sharing valuable free advice, information or tips online) is no longer optional.

Why Twitter has staying power, a progressive pitch in NYC, play with your pet remotely via Petcube, putting the iPad Air through the ringer, why small businesses should love Bitcoin, tips from the kings of content marketing... This week's notable news and tantalizing tidbits for entrepreneurs:

Not merely restricted to Pinterest, infographics are proving to be a powerhouse form of content marketing for businesses across a range of industries, with the most popular infographic topics being technology, business, social media, economics and health

The kings of content marketing: Ditch the pop - up ad for responsive websites and keep your marketing strategy at the cutting edge.

The key to content marketing success, according to Jim Yu, the CEO of content marketing firm BrightEdge, «is to present the right content to the users at the time they need it in an engaging manner, across all channels they visit.»

Chances are the company already has some form of content marketing or a social media presence.

A to Z of Content Marketing: A 40 Point Content Marketing Checklist is an awesome and highly visual checklist you can work into your own content process, as part of a smarter and more intentional content strategy.

'' [It's] the bible of content marketing and social media strategy.

The second fact: 91 percent of B2B marketers employ some sort of content marketing, but just 36 percent of them believe that content to be effective, according to a study by MarketingProfs and Content Marketing Institute.

Answer Questions «My golden rule of content marketing is to simply answer questions,» says Marcus Sheridan, who overhauled the marketing strategy at his Warsaw, Va. - based company, River Pools and Spas.

Blair Symes is the Director of Content Marketing at DialogTech, the leading call attribution platform for marketers.

To help, here are four major areas of your content marketing that require your dedication to consistency — and how you can improve:

If you've yet to allocate a portion of your content marketing budget to interactive content, now's the time.

Likewise, combining the power of content marketing with PR is another proven way to get your prospects to take action.

Think blogging is the only type of content marketing?

For many good reasons, blogging is likely the heart of your content marketing strategy.

Companies that do have a documented content strategy tend to rate themselves higher in terms of content marketing effectiveness.

«One clear goal of content marketing is consistently producing good fresh ideas that people haven't heard before,» says Traynor.

Traditional online content - such as blog posts and news articles - will always have value, but it's becoming clear that the future of content marketing lies in video.

We specialize in data - propelled digital marketing through our core service offerings of Content Marketing, SEO, Paid Search, PR Outreach, Web Development and Social Media.