This was thanks in part to the Unilever
brand's
efforts to spread its message worldwide: Dove uploaded the video in 25 languages to 33 of its
official YouTube channels, reaching consumers in more than 110 countries.
Since 2010, GiveLitter ™, the
official philanthropic cause of World's Best Cat Litter ™, has helped donate nearly 700,000 pounds of litter to shelter cats across the U.S. With many hurricane - affected shelters temporarily shut down or displaced, the
brand felt that a monetary donation would best help these shelters in their recovery and rebuilding
efforts.