For the past 10 years, I've worked as a marketing consultant who has helped authors get books on the New York Times bestseller list 3 different ways, including fiction, non-fiction, and even a 20 - year -
old backlist book.
So, to me, it makes good sense for a bestselling author to put the first book in a series or
older backlist books in subscription services but I wouldn't expect to find many newer books that are still selling well in a subscription service.
Not exact matches
Traditional publishers rotate
books into bookstores for ninety days and then, unless a
book is a hit, they rotate in new offerings and drop the
old ones into their
backlist catalogs.
Here's how published authors can make
old titles new - and sell
backlist books.
In
old - school publishing, a
backlist is a portfolio of
older books, or for self - publishing, it means a author who has one or more
older books to promote.
Typically, digital versions of many comic
books were relegated to
older backlist titles or lesser popular characters and storylines, a way to try to boost interest in flailing issues or outdated themes.
Stores can only stock so many
books; the shelves continually have to be cleared, to make room for new titles or
old titles that
backlist well — there always has to be room for evergreen bestsellers such as What to Expect When You're Expecting.
Some publishers only make available
older books or
backlist titles, libraries will benefit tremendously due to the fact they can buy all the latest bestsellers.
The impact this scenario could have on publishers»
backlist (typically meaning any
book that's six months or
older) is devastating, especially because consumers don't understand what's going on here.
A 1990 New York Times article, The Media Business; Publishing's Backbone:
Older Books, noted that approximately 25 to 30 percent of a publisher's revenues could be attributed to
backlist sales.
I make exceptions once a
book's a few years
old, because by that time it's recouped its costs and I consider it
backlist, which is priced accordingly.
But I am constantly seeing
backlist books (10, 20, some even 30 or more years
old) priced in the $ 12 - $ 14 range.
For a
backlist book, the movie tie - in edition brings consumer attention to an
older title, by relating it to something that is currently in the media and being actively promoted.
It makes sense to me that for the first print run publishers stick largely with the current model but use POD on the
backlist; that could have tremendous benefits to author and pub house both if done correctly (not to mention readers, who'd be able to order
older books by a favourite writer and not face the flipping frustrating «out of print» or «no stock available» options.
Also, while I was at Digital
Book World, subscription services were discussed as a way to increase discoverability for authors»
backlist, and to get new attention for
old books — an opportunity to build a pipeline of fans.