Cheerios, Quaker Oats, Diet Pepsi and other brands have all seen makeovers as Big Food aims to make those decades -
old brands compelling, especially to younger millennial shoppers.
Not exact matches
You need something
compelling, or else your
brand won't attract any new customers (or retain
old ones), you need something that fits with your mission and vision as a company (or else it will be unstable), and you need something sustainable in the long - term (or else it won't pay off).
Does this e-reader offer a
compelling upgrade path for people that have
older Nook hardware or encourage former users to switch back to the
brand?
You need to write
brand - reinforcing content that is an interesting and
compelling read for people tasked with reading mind - numbing same -
old LinkedIn profiles and resumes.