The UFC simply grew too fast in relation their own organisational capabalities and it cannot / could not cope with it, hence Ferritta's sold it at the perfect time, now they have an aging staff minus some of the key players (e.g. Joe Silva etc.) with an
old business model and
old thinking processes with same
old leaders (e.g. Dana), but now operating under totally new realities, many more fighters, fighters attitude have changed, different landscape in the sporting world in general (from how sport fans consume sports, viewing
habbits,...)