So like dominoes, the major publishers are falling in line to continue
their old publishing strategy of initial high price (hardback), price drop 1 (trade paperback) and price drop 2 (mass market paperback for digital books.
Not exact matches
Way back in the 1990s when Web marketing and PR was in its infancy, I ignored the
old rules, drawing instead on my experience working at
publishing companies, and created thought leadership
strategies to reach buyers directly on the Web.
The result,
published this year, was Snap
Strategies for Couples, a book that aims to help you modify your individual reactions to «partner aggro» so that the two of you can avoid repeating the same -
old - same -
old arguments and actually untangle a deadlock.