«It's important for providers to market lower - priced fitness trackers to
the older user segments, especially to older women.»
Not exact matches
«Right now they clearly have a loyal
user base in the younger population, but the over 30 year
old demographic is one of the most attractive
segments for advertisers because of their spending power,» Eric Kim, managing partner at venture capital firm Goodwater Capital, wrote in a report.
If Prime membership is starting to plateau, according to the Wall Street firm, Amazon needs to target lower - income households and those with
older consumers residing in them — two
segments of the market that have historically been a small percentage of Amazon's vast population of Prime
users.
The company targets online
users 26 and
older, and has achieved the most growth with the over-50
segment.
Dedicated forums give
users the opportunity to learn about diverse viewpoints thereby allowing them to understand the latest trends in the online
older women dating
segment.
Nearly half of Match
users are in the 30 - 49 year
old age bracket, and the 50 + crowd is their fastest growing
segment.
For example, a recent BurstMedia survey determined that more than 7 out of 10 adult US Internet
users surveyed had viewed online video content, and that a majority of all age
segments had watched online videos, including more than half of respondents age 65 and
older.
An
old - timer in this
segment, Slack intends to push back through a partnership with Google, which will enable its
users to access more productivity features.