The group reported spending $ 30,000
on web ads attacking Tkaczyk and $ 195,000 on TV ad purchase aimed at backing Amedore.
Web ads are useful, but at this point, most of the people looking at Lazio's web ads are the few who already support him, or are political junkies who will not make their voting decisions based
on web ads.
The campaign's single largest expense was for Internet advertising: Mr. Obama spent $ 4.3 million
on Web ads in January, about as much as some of the Republican candidates raised.
Not exact matches
With a focus
on small businesses, Local
Web Leads (No. 335) aims to drum up more sales for clients using search, social, and display
ads.
Secondly, the site is focusing
on traditional,
web 1.0 display
ads, with less than 15 percent of its
ads utilizing social data to reach a more targeted audience.
Typically,
ads for competitors will not appear
on the same
web page, so if a site has a slew of
ads for your larger rivals, you may want to look for opportunities elsewhere.
Ad - blocking in general,
on both the desktop and mobile
web, has been growing rapidly over the past couple of years, according to industry surveys.
The company has tried to reach consumers through
ads in snowboarding publications, snowboarding - event sponsorships, sponsorship of a professional snowboarding team, a roaming product - demonstration van, and a Switch page
on the World Wide
Web.
Hoffman also hired a 28 - hours - a-week consultant to head up the company's
on - line recruiting efforts, which include searching through
Web databases, placing banner
ads on third - party recruiting sites, and attending
on - line career chats.
Most folks have figured out the basic filters that help cut down
on the crap they're seeing every day and all the big guys are already building in (often default)
ad blockers to try to delay the inevitable and ongoing migration from websites and email to messaging services that is accelerating among the mobile millions and putting a critical damper
on online
web ad sales.
In many ways mobile
web games are the ultimate mobile engagement
ad unit: they allow a brand to engage its target audience at scale through the preferred activity
on mobile, and to do so in a cost effective manner in a way that fosters social and viral growth.
Retargeting is an
ad tactic that involves tagging your website visitors with a cookie, then targeting them with banner
ads after they left your site and continue surfing
on the
Web.
No company
on the planet is serving you more
ads in more corners of the
Web than the search giant.
The most common type of mobile
ad is a display
ad served
on a
Web page called up
on a cell phone's screen.
Now, it allows companies to buy display
ads —
ads related to content —
on the mobile
Web.
Last November, Sophos notes in its report, a Mac user who happened across the wrong
Web site risked getting infected by the OSX / RSPlug malware, which sought to subvert Mac network settings and to force any browser used
on that Mac toward phishing and
ad sites.
They attribute the sticker shock to two factors: first, there is a proliferation of
Web - design freelancers and moonlighters who offer their services at bargain prices
on job exchanges like eLance.com; second, some huge companies have run
ad campaigns claiming they can build a legit
Web presence for a low starting cost.
One interesting takeaway from the list is that the traditional 30 - second spot doesn't really work
on the
web: «Transplanting a 30 - second
ad from TV isn't what resonates with Canadians online.
At three minutes in length, this
ad might run a little long, but it beams with slick editing and some hallmark features of
web - ready videos: handheld camera work, shallow focus and an emphasis
on pitch - perfect music.
Publicity Getting coverage about you, your company or your product in print,
on TV,
on radio or
on the
web can be more credible than a paid
ad.
Advertising
on the
web is a thicket of
ad networks and middlemen.
Google (NASDAQ: GOOG) is expanding into the mobile world, allowing companies to buy contextual
ads —
ads related to content, like those Google
ads you know and love —
on the mobile
Web.
From the sometimes excruciatingly long wait for websites to load
on smartphones to the annoying
ads that hog screens, surfing the
web on a phone can sometimes be a chore.
The same goes for Google and every other
ad supported business
on the
web.
With such a tool, reasoned Stark, alternative revenue streams could be built to replace the
ad dollars that monetize so much of the content
on the
web today.
Our team members have run some of the biggest news sites
on the
web, built their own startups, overseen mega-mergers
on Wall Street, managed global
ad campaigns, and thrown some really great parties.
Third Party Advertisers We partner with a third party
ad network to either display advertising
on our
Web site or to manage our advertising
on other sites.
Great article... until your
web site told me you don't want me to read it by plopping an
ad on top of the page.
Our
ad network partner uses cookies and
Web beacons to collect non-personally identifiable information about your activities
on this and other
Web sites to provide you targeted advertising based upon your interests.
On the other hand, with
ad - blocking technology proliferating across the
web, Facebook offers an environment in which most
ad - blockers don't work.
In general,
ad planner is similar to Compete.com and Quantcast in the data is provides
on various sites across the
web.
Brian's Marketing Masters track at
ad: tech San Francisco was
on my list for live blogging and as always, he shared a great mix of insights and inspiration about business
on the social
web.
They serve the «Recommended» and «Around the
Web»
ads you see
on large publishers like Huffington Post, Business Insider and Forbes.
If the consumer clicks
on an
ad on another
Web page (or
on a popup), they will also be taken to the credit card company's
Web site to complete the application.
Straight - acting is by far the most iltnnsiug thing someone can say in an
ad on a gay
web - site looking for Mr. Right now!
However, Steubenville's
web communications director Tom Crowe reported
on the school's blog that one of the
ads, which pictured Jesus
on the cross, was rejected.
The comments are there only to ensure that you and I keep displaying fresh
ads on the
web page, which sends CNN more money than without the comments, maximizing their profits.
I'm not sure what happened with Owen's post and Facebook — it appears to be an issue with some new
ad coding
on his
Web site — but I can say without equivocation that I had nothing to do with getting it censored or deemed «unsafe.»
These third - party sites, businesses, and advertisers, or advertising companies working
on their behalf, sometimes use
Web Beacons and Cookies to measure the effectiveness of their
ads, personalize or optimize advertising content and to track users who link from their respective websites to the Sites or the Applications.
Here's what you'll get for just this one promotion: The flyers I use in house and online, the e-mail I send out to push people to the
web page, the how to video
on how to put the Facebook re-targeting pixel
on my site in a matter of 10 minutes, and the targeted
ads I use to target football fans only!
Please note that if you choose to opt out, you will still see
ads, but these
ads will not be customized based
on your interests generated from your visits over time and across different
Web sites.
SIDE BANNER
AD - Your ad appears on ALL pages of our web site positioned under the left navigation ba
AD - Your
ad appears on ALL pages of our web site positioned under the left navigation ba
ad appears
on ALL pages of our
web site positioned under the left navigation bar.
Your
ad appears
on ALL pages of our
web site positioned under the left navigation bar.
Verified third parties may use cookies,
web beacons, and other storage technologies to collect or receive information from DC Central Kitchen's website and elsewhere
on the internet and use that information to provide measurement services and target
ads.
It's often difficult to discern the actual source of misleading information you see in an
ad or
on a
web site, since it's generally pretty well covered, but when you wonder why someone would pay so much to publish these confusing findings in the first place, it's worth considering the motive of the source before believing them.
Google uses the DART cookie, which enables it to serve
ads to our users based
on their visits to this site and other sites
on the
Web.
Sen. Eric Schneiderman also released an
ad last week that so far only exists
on the
web — though his campaign says it will eventually make it to television.
Another common online advertising channel deploys text
ads on web pages based
on the content of those pages.
A: Use in - stream
ads from an online video
ad network, and buy the same TV shows
on the
Web that you do
on broadcast and cable.
Candidate campaigns for the most part still aren't really sold
on the idea of using
Web ads for persuasion (much less using them at all).