I have two self published novels that are great stories and would sell
on bookstore shelves if given the chance.
Not exact matches
I mean,
if you walk into a
bookstore and it has a Koran
on the
shelf, are you automatically converted to a Muslim?
Ten years ago,
if I'd gotten it into my head to write a children's story, I'd have to pray that some publisher would agree the story was worthwhile, and then that a reader would be able to find my story
on a crowded
shelf at a local
bookstore.
Traditional publishing has ever been a lottery chance: throw your talent into the ring and
if you hit it juuuusst right, you can go to the
bookstore and see your name
on the
shelf.
If a
bookstore agrees to stock your book and put it
on their
shelves, what's next?
One of the keys is that you, as the publisher of your own indie publisher, must decide
if paper books are worth it,
if having your books in store catalogs and
on bookstore shelves are worth it.
However,
if fewer people are browsing
bookstore shelves, publishers can't count
on the serendipity of the
bookstore visitor bumping into a front - of - store display and taking a chance
on a new author.
If you plan to approach
bookstores to stock your book
on their
shelves, you'll need a visually appealing
bookstore sell sheet, which is what retailers and wholesalers use to get the information they need to order copies of your book.
Think of this statement in this way;
if your book is surrounded by hundreds of similar - sized books
on a
shelf in a
bookstore, what would persuade the buyer to choose your book instead of one of the others?
If getting published traditionally doesn't especially help you to get your books
on the
shelves of stores (unless you are talented, awesome, hard - working, and lucky enough to be a Jim Butcher), then you've got a legitimate reason to question whether you want to roll the dice with traditional publishers (who absolutely offer many great advantages), or get 70 % royalties
on your indie ebooks and get paid 80 % of your print book's list price (minus the cost of POD printing) with your print -
on - demand book via Lightning Source and their 20 % short discount option — which gets you right into Amazon.com and other online
bookstores, just like the big boys do.
If you have a desire to get to
bookstores (a fools errand for the most part, but still many want to see that one book sitting
on a wooden
shelf), go through Ingrams Spark with that.
In a
bookstore if it is not
on a
shelf people don't buy it.
This means
if getting your title stocked
on bookstore shelves is part of your marketing plan, Booksellers Return Program is an essential element to earning
shelf space and / or in - store book signings.
Customers can usually special order books through a retail
bookstore even
if the title doesn't appear
on the
shelves.
If I say yes to you, the rest will think I'll say yes to them, and next thing you know, to make sure the books I sell remain high - quality enough for my customers, I'm screening which books make it
on my
shelves and which ones don't, which basically means I'm doing the job of a publishing house now, and damn it, I'm trying to run a
bookstore, not a publishing house, so no... you can't put your self - published book
on my
shelf.
But
if I'm a
bookstore owner, why am I going to allow you to come into my shop and just put your book
on my
shelves?
The second was a culmination of so many things — realizing the work of promoting my novel was my responsibility, that books are only
on the
shelves for 2 - 3 months (
if a
bookstore even elects to carry a debut novel), and that
if my first book didn't earn its advance (which I understand most don't), my writing career would be short - lived.
My novels won't sit stacked
on some
shelf in the back of a dusty old
bookstore (
if bookstores exist in the future), they will always be fresh and ready for download, ready to draw new readers into noir, eccentric, and illusionary worlds.
And don't forget,
if you do get your book
on the
shelves of your local
bookstore, snap some pictures and share it with your social media network, post about it
on your blog, and list the
bookstore as a location to find your book
on your website.
Likewise
if one's book isn't in the front of the
bookstore; no one sees it and within six weeks of sitting hidden
on the back
shelves (what is called wallpaper for the big authors), most authors books are no longer in the store and won't be reordered.
Ask yourself this:
if you're scanning the
shelves in your local
bookstore, or scrolling through Amazon
on your computer, there are thousands of possible books vying for your attention.
If you hope to get your book into
bookstores and
on shelves, you need to consider these services.
If they didn't sell, the
bookstores still owned the books and that was when we found them
on the deep discount
shelf.
There are few,
if any, of us who have chosen the indie route to publishing who wouldn't love to walk into the local
bookstore and find our books
on the
shelves.
If the only books you ever see
on bookstore shelves and special displays, YB lists, and nominated for awards are written by men and star male protagonists, what books will the vast majority of readers buy?
Decide
if your book idea is viable based
on competition and markets — so you don't write a book that won't sell (and waste your time) but instead write a book that has a spot
on the crowded
bookstore shelf
If you just want your book
on library
shelves, you may run into the same issues you face when trying to get it
on bookstore shelves.
If you are an independent author without a proven market, there is almost ZERO chance an indie
bookstore will be interested in BUYING your book to put
on their
shelves, AT ANY PRICE.
It becomes difficult for a printer to squeeze the title of the book
on the spine
if a book has less than 100 pages, and it's also hard for readers to find a book that thin squeezed among larger books
on the
shelf of a
bookstore.
If your objective is to gain recognition by lining the
shelves of brick - and - mortar
bookstores in shopping plazas across the country — and you've got the wherewithal to pitch multiple agents
on a blockbuster topic with mass appeal — then a trade publishing house might suit you.
If I'd been in a
bookstore, Deighton wouldn't have had a look in, firstly because he would be unlikely to have any
shelf space (despite a recent reissuing of the texts with damn fine covers), at best maybe a spine out copy or two and secondly because other, newer titles would have been calling out for my attention
on tables and in 342 offers.
I quickly learned that even
if I secured a literary agent and found a publisher it would be 3 - 5 years before I'd ever see my story collection
on a
bookstore shelf.