The New & Renewable Energy Authority (NREA) was established in 1986 to act as the national focal point for expanding efforts to develop and introduce renewable energy technologies to Egypt
on a commercial scale together with implementation of related energy conservation programs.
Reviewing the latter exhibition in Artforum's October 2003 issue, art historian Michael Lobel noted that «the large
scale of much of Rosenquist's work was initially intended to offer the viewer some critical perspective
on commercial imagery by calling attention to its numbing blankness,» and that «the hallmarks of Rosenquist's mature style — the slick rendering, the vibrant Pop colors, the sustained attention to the surfaces of commodity objects ---- are brought
together to imbue [his smaller] works with an uncanny psychological resonance.»