Sentences with phrase «on audience demographic»

Six of the top 10 channels included adolescents as young as 12 years old in their primary target audience based on audience demographic data reported by a cable advertising trade group.
While television ads guarantee eyeballs and can be segmented based on audience demographics, the main problems are 1) it is exceedingly difficult to track the effectiveness of television ad campaigns, and most relatively effective methods require small law firms to spend even more money, and 2) depending on your area of practice, television ads can work nightmares for reputation management.

Not exact matches

Twitter provides you with plenty of targeting options: keywords (either keywords used in tweets, or searched keywords on Twitter), interests, website tags, tailored audiences, device or carrier, TV targeting (users engaged with specific shows), and demographics.
Selling media buyers, especially those focused on mass TV audiences, on the concept isn't necessarily a slam dunk, either, because Blue Ant is trying to push out so many different content formats, which appeal to different demographics and different sorts of advertising strategies.
Utilizing its vast stores of customer data, Facebook allows you to really drill down on your target audience, serving ads only to the demographic you define.
Marketing a business to a large and diverse audience may sound like a good idea, but most companies old and new know learn quickly that you're much better off to aim for one specific demographic and then really focus your time, effort, and advertising money on that group.
The move was important to the company because of the audience demographics particularly on those channels.
Here's how: Create custom audiences based on factors like geographic and demographics.
It's also worth trying out audience targeting on platforms such as Facebook to see whether certain age groups or demographics convert higher.
uberVU helps businesses better understand their social audience by identifying key influencers on relevant topics, easily detecting real - time spikes in engagement (with insights on sentiment, location, and demographics), and highlighting important mentions.
With ads targeting, you can reach very specific groups of audience based on their demographics, interests, past behavior, and more.
Facebook campaigns are unique - unlike Google, campaigns can be targeted to specific types of consumers based on demographics such as custom audiences, income, home buyers, age, life events, etc..
Leverage LinkedIn's demographic segmentation features to develop content for various audiences and deliver it on time for maximum sharing.
To illustrate the impact data is already having on PR campaigns, Ritchie cited two examples where campaigns were linked back to demographic and sociographic data to inform which audiences brands should be targeted.
How It's Useful: If you already have a good handle on your target audience's demographics, you can use this tool to make sure that your keywords actually fit with those demographics.
And an archive will be available starting this summer where the public can view the ads and get more information on them, such as how much money was spent, the number of impressions they received and the demographics of the audience they reached, Leathern told reporters.
Much of the information on the demographic characteristics of the regular audience of religious programs again comes from the surveys of the Nielsen Company.
The plateau reached in 1977 and the demographic characteristics of the audience attained at this point provide a different picture and a different perspective: that paid - time religious programming on television is not a universal model of religious faith for the future but is primarily a specialized programming service for a specialized audience.
Any bit of information can be relevant: Demographics, social graphics, conversion analysis, audience insights, and so on.
Approach someone in the audience subset who might tune in just to watch Tiger Woods — a demographic golf is trying to desperately hold on to — and tell them the dominant pre-tournament coverage topic centered on these cool new «native sandy reas» and the debate over where they begin and a sand trap ends.
Of course, advertisers can target by interest as well as by demographics, running ads only on special - interest sites or on special - interest sections of mass - audience and news sites.
One question from the audience, which challenged Mr. Perry on the consequences of Africa's coming demographic growth, hinted at inevitable disaster.
I.e., if you're breaking voters into groups based on their demographics and behavioral history (voting history, response to canvasser questions, etc), you'll also need to have content designed to move those niche audiences.
Likewise, I'm a fan of the local radio angle, since it's also usually relatively cheap and the audiences naturally break down by demographic group (you generally know whom you're reaching when you're advertising on a country station, for example).
Facebook ads have become an essential tool for political campaigns and activists: the audience is large and diverse, and ads on the social network can be targeted easily at people based on their location, past behavior, interests, demographic characteristics and more («men aged 25 - 34 in Hawaii who like football» would be an targetable group, for instance).
«While the number of niche dating sites is growing in the US, there hasn't been real attention on this demographic until now with 40 percent of 40 + singles in the US more inclined to sit in traffic than go on a bad first date, our aim is to get this discerning, unique audience out of traffic and into great first dates.»
Alas, it's so dependent on that familiarity, not only with the content, but also with the experiential texture of late -»80s / early -»90s «other» flicks, that I do wonder at its impact on audiences outside of a very specific demographic.
And in a show of the film's most enthusiastic audience demographic barreling past irony, a clip from a panel at Fantastic Fest shows audience members performing humiliating tasks on - stage, from getting a real, permanent tattoo to dipping testicles in hot sauce, for banal prizes.
It's OK — smart, in fact — to home in on a variety of interests and demographics, because those audiences will follow, and, if the product is good, so will everyone else.
The other part would be an understanding of the audience demographics, the environment they operate in, any external limitations / conditions that affect their performance, past training on the selected competencies, and their motivation for participating in a skill - building initiative.
Depending on your subject matter and the demographics of your learner audience, you can decide where you go to create online games.
Depending on your subject matter and the demographic of your learner audience, you can decide where you go to create online games.
Think also: Is there anyone on your team that represents the learner audience demographic?
audience demographics that match your books the channel's ability to sell your skill set to implement the content that spells success on that channel.
You'll get lots of great how - to content (including demographics of social media networks so you know where to find your audience online), feedback on your homework, guidance and advice, and answers to your questions whenever you have them.
Based on a 3 - month rolling sample of 6,000 U.S. tablet owners, TabLens provides insight into tablet audiences, including demographics, content consumption habits and device ownership, to provide the industry with the most up - to - date look at this expanding tablet market.
The key to successful use of FB ads is really honing in on a target audience based on the very specific demographic data that FB has collected on us.
Think about where your audience is: if you write YA, you need to be on Insta and / or Snapchat, where your book buying demographic hangs out.
Bowker's presentation on identifying and reaching target audiences includes a rich demographic breakdown of the buyers of e - and print books by key subjects of particular interest to self - published authors.
Amid rising audiobook sales, the FutureBook Conference's focus on the sector offered upbeat statistics and audience demographics.
Next, choose the right audience based on demographics, location, interests and behaviors.
This provides a quick summary of your site and audience, with detailed information on the demographics, reach, unique visitors, page rank and Alexa ratings, social media followings, etc..
Leach told the audience that viable business can be made if you concentrate on the UK's 50 - 69 age group, a demographic which represents 25 % of the UK's long haul holiday market.
«The audience on this game is the 18 - to - 34 demographic, similar to what you'd see in cinemas,» said Mike Hickey, from media analysis firm Janco Partners.
I don't think that the Sony audience would be able to cope with challenging games like donkey Kong tropical freeze for example because it requires a lot more skill than what the Sony demographic are used to, so Nintendo games would never sell well or be appreciated on any other console apart from Nintendos, the demographic just isn't there.
The skeptic in me wondered as to whether Nintendo had seen diminishing returns on the audience that arrived with the Wii, and were looking to steal a slice of the gaming pie they didn't have, and perhaps have never had given the Call Of Duty demographic may not hold the same affection for the company that older gamers do.
The direction I felt Capcom was going into with this game was to quickly reintroduce the characters to the audience and then really drive an emphasis on the professional gaming demographic and try to hammer it as a viable option for professional competitions.
About Legendary Legendary Entertainment is a leading media company with film (Legendary Pictures), television and digital (Legendary Television and Digital Media) and comics (Legendary Comics) divisions dedicated to owning, producing and delivering content to mainstream audiences with a targeted focus on the powerful fandom demographic.
- Internet marketing research company comScore's Edward Hunter will be speaking on «Measuring & Metrics: The Online Gaming Audience», an advanced Business & Marketing session covering the shift in the online gaming audience demographic and where those audiences are headed, complete with relevant staAudience», an advanced Business & Marketing session covering the shift in the online gaming audience demographic and where those audiences are headed, complete with relevant staaudience demographic and where those audiences are headed, complete with relevant statistics!
The research results involve more than 200 variables, but for this analysis, we focused on the basic demographic player profile of each franchise to see which have found a sweet spot in terms of the audience they attract.
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