Six of the top 10 channels included adolescents as young as 12 years old in their primary target audience based
on audience demographic data reported by a cable advertising trade group.
While television ads guarantee eyeballs and can be segmented based
on audience demographics, the main problems are 1) it is exceedingly difficult to track the effectiveness of television ad campaigns, and most relatively effective methods require small law firms to spend even more money, and 2) depending on your area of practice, television ads can work nightmares for reputation management.
Not exact matches
Twitter provides you with plenty of targeting options: keywords (either keywords used in tweets, or searched keywords
on Twitter), interests, website tags, tailored
audiences, device or carrier, TV targeting (users engaged with specific shows), and
demographics.
Selling media buyers, especially those focused
on mass TV
audiences,
on the concept isn't necessarily a slam dunk, either, because Blue Ant is trying to push out so many different content formats, which appeal to different
demographics and different sorts of advertising strategies.
Utilizing its vast stores of customer data, Facebook allows you to really drill down
on your target
audience, serving ads only to the
demographic you define.
Marketing a business to a large and diverse
audience may sound like a good idea, but most companies old and new know learn quickly that you're much better off to aim for one specific
demographic and then really focus your time, effort, and advertising money
on that group.
The move was important to the company because of the
audience demographics particularly
on those channels.
Here's how: Create custom
audiences based
on factors like geographic and
demographics.
It's also worth trying out
audience targeting
on platforms such as Facebook to see whether certain age groups or
demographics convert higher.
uberVU helps businesses better understand their social
audience by identifying key influencers
on relevant topics, easily detecting real - time spikes in engagement (with insights
on sentiment, location, and
demographics), and highlighting important mentions.
With ads targeting, you can reach very specific groups of
audience based
on their
demographics, interests, past behavior, and more.
Facebook campaigns are unique - unlike Google, campaigns can be targeted to specific types of consumers based
on demographics such as custom
audiences, income, home buyers, age, life events, etc..
Leverage LinkedIn's
demographic segmentation features to develop content for various
audiences and deliver it
on time for maximum sharing.
To illustrate the impact data is already having
on PR campaigns, Ritchie cited two examples where campaigns were linked back to
demographic and sociographic data to inform which
audiences brands should be targeted.
How It's Useful: If you already have a good handle
on your target
audience's
demographics, you can use this tool to make sure that your keywords actually fit with those
demographics.
And an archive will be available starting this summer where the public can view the ads and get more information
on them, such as how much money was spent, the number of impressions they received and the
demographics of the
audience they reached, Leathern told reporters.
Much of the information
on the
demographic characteristics of the regular
audience of religious programs again comes from the surveys of the Nielsen Company.
The plateau reached in 1977 and the
demographic characteristics of the
audience attained at this point provide a different picture and a different perspective: that paid - time religious programming
on television is not a universal model of religious faith for the future but is primarily a specialized programming service for a specialized
audience.
Any bit of information can be relevant:
Demographics, social graphics, conversion analysis,
audience insights, and so
on.
Approach someone in the
audience subset who might tune in just to watch Tiger Woods — a
demographic golf is trying to desperately hold
on to — and tell them the dominant pre-tournament coverage topic centered
on these cool new «native sandy reas» and the debate over where they begin and a sand trap ends.
Of course, advertisers can target by interest as well as by
demographics, running ads only
on special - interest sites or
on special - interest sections of mass -
audience and news sites.
One question from the
audience, which challenged Mr. Perry
on the consequences of Africa's coming
demographic growth, hinted at inevitable disaster.
I.e., if you're breaking voters into groups based
on their
demographics and behavioral history (voting history, response to canvasser questions, etc), you'll also need to have content designed to move those niche
audiences.
Likewise, I'm a fan of the local radio angle, since it's also usually relatively cheap and the
audiences naturally break down by
demographic group (you generally know whom you're reaching when you're advertising
on a country station, for example).
Facebook ads have become an essential tool for political campaigns and activists: the
audience is large and diverse, and ads
on the social network can be targeted easily at people based
on their location, past behavior, interests,
demographic characteristics and more («men aged 25 - 34 in Hawaii who like football» would be an targetable group, for instance).
«While the number of niche dating sites is growing in the US, there hasn't been real attention
on this
demographic until now with 40 percent of 40 + singles in the US more inclined to sit in traffic than go
on a bad first date, our aim is to get this discerning, unique
audience out of traffic and into great first dates.»
Alas, it's so dependent
on that familiarity, not only with the content, but also with the experiential texture of late -»80s / early -»90s «other» flicks, that I do wonder at its impact
on audiences outside of a very specific
demographic.
And in a show of the film's most enthusiastic
audience demographic barreling past irony, a clip from a panel at Fantastic Fest shows
audience members performing humiliating tasks
on - stage, from getting a real, permanent tattoo to dipping testicles in hot sauce, for banal prizes.
It's OK — smart, in fact — to home in
on a variety of interests and
demographics, because those
audiences will follow, and, if the product is good, so will everyone else.
The other part would be an understanding of the
audience demographics, the environment they operate in, any external limitations / conditions that affect their performance, past training
on the selected competencies, and their motivation for participating in a skill - building initiative.
Depending
on your subject matter and the
demographics of your learner
audience, you can decide where you go to create online games.
Depending
on your subject matter and the
demographic of your learner
audience, you can decide where you go to create online games.
Think also: Is there anyone
on your team that represents the learner
audience demographic?
audience demographics that match your books the channel's ability to sell your skill set to implement the content that spells success
on that channel.
You'll get lots of great how - to content (including
demographics of social media networks so you know where to find your
audience online), feedback
on your homework, guidance and advice, and answers to your questions whenever you have them.
Based
on a 3 - month rolling sample of 6,000 U.S. tablet owners, TabLens provides insight into tablet
audiences, including
demographics, content consumption habits and device ownership, to provide the industry with the most up - to - date look at this expanding tablet market.
The key to successful use of FB ads is really honing in
on a target
audience based
on the very specific
demographic data that FB has collected
on us.
Think about where your
audience is: if you write YA, you need to be
on Insta and / or Snapchat, where your book buying
demographic hangs out.
Bowker's presentation
on identifying and reaching target
audiences includes a rich
demographic breakdown of the buyers of e - and print books by key subjects of particular interest to self - published authors.
Amid rising audiobook sales, the FutureBook Conference's focus
on the sector offered upbeat statistics and
audience demographics.
Next, choose the right
audience based
on demographics, location, interests and behaviors.
This provides a quick summary of your site and
audience, with detailed information
on the
demographics, reach, unique visitors, page rank and Alexa ratings, social media followings, etc..
Leach told the
audience that viable business can be made if you concentrate
on the UK's 50 - 69 age group, a
demographic which represents 25 % of the UK's long haul holiday market.
«The
audience on this game is the 18 - to - 34
demographic, similar to what you'd see in cinemas,» said Mike Hickey, from media analysis firm Janco Partners.
I don't think that the Sony
audience would be able to cope with challenging games like donkey Kong tropical freeze for example because it requires a lot more skill than what the Sony
demographic are used to, so Nintendo games would never sell well or be appreciated
on any other console apart from Nintendos, the
demographic just isn't there.
The skeptic in me wondered as to whether Nintendo had seen diminishing returns
on the
audience that arrived with the Wii, and were looking to steal a slice of the gaming pie they didn't have, and perhaps have never had given the Call Of Duty
demographic may not hold the same affection for the company that older gamers do.
The direction I felt Capcom was going into with this game was to quickly reintroduce the characters to the
audience and then really drive an emphasis
on the professional gaming
demographic and try to hammer it as a viable option for professional competitions.
About Legendary Legendary Entertainment is a leading media company with film (Legendary Pictures), television and digital (Legendary Television and Digital Media) and comics (Legendary Comics) divisions dedicated to owning, producing and delivering content to mainstream
audiences with a targeted focus
on the powerful fandom
demographic.
- Internet marketing research company comScore's Edward Hunter will be speaking
on «Measuring & Metrics: The Online Gaming
Audience», an advanced Business & Marketing session covering the shift in the online gaming audience demographic and where those audiences are headed, complete with relevant sta
Audience», an advanced Business & Marketing session covering the shift in the online gaming
audience demographic and where those audiences are headed, complete with relevant sta
audience demographic and where those
audiences are headed, complete with relevant statistics!
The research results involve more than 200 variables, but for this analysis, we focused
on the basic
demographic player profile of each franchise to see which have found a sweet spot in terms of the
audience they attract.