Our published research covers a range of disciplines within the digital marketing spectrum, with an emphasis
on audience research, content strategy, social media, inbound marketing, and SEO.
Not exact matches
Depending
on what you plan to market and your budget, you can use formal focus groups (or simply host roundtable discussions with members of the target
audience), employ online
research or mall intercept studies, or distribute your product to a select group of users for testing.
The cool hunters of the 1990s focused
on the increasingly individualistic generations X and Y, and the
audience from which Internet - based
research dredges its data skews young as well.
Through
research like this, you'll get a clearer picture of your target
audience and be able to focus your marketing efforts
on specific areas.
That said, there are certain populations that are overrepresented
on Twitter in the U.S., according to the Pew
Research Center: young people aged 18 to 29, African - Americans, city dwellers, and
audiences reporting a household income of $ 75,000 or more.
Based
on your analysis of the type of
audience you are wanting to target, you then need to perform keyword
research.
Increased corporate spending
on programs to improve employee focus has helped boost an industry that
research firm IBISWorld values at $ 1.1 billion in the U.S. App - based training is bringing the practice to an even broader
audience.
Focus
on creating quality content to attract your
audience and, eventually, your competition will start
researching you for tips.
Whether I'm sending an outbound email to a cold account, or getting
on a demo with 10 executives, I make sure I know my
audience and do my
research on the company.»
Research firm ComScore provided Digiday with
audience data
on sites known for their popularity with the generation born roughly between 1980 and 2000 — BuzzFeed, Complex, Elite Daily, Gawker, Mic, Upworthy and Vice.
In addition to supplying lines of
research, preparation, and organization to help you execute your strategy effectively, ScoopIt also integrates with a number of platforms to help you gauge each of your pieces» impacts
on your
audience.
In her talk, How to Develop
Audience Personas That You'll Actually Use, she emphasized the need to base buyer personas
on research.
Once you've determined the types of brands and businesses that your
audience finds relevant and you have a good idea of what you can offer them, do some
research on a few of those brands.
Marcel Schwantes speaks passionately to both secular and faith - based
audiences on the power of servant leadership, drawing from convincing
research, case studies, and illustrations.
They're mainly focused
on lead generation but they can easily be used to
research audience interest:
According to the first Magic Quadrant report
on Content Marketing Platforms (subscription required) from
research firm Gartner, the term will be dead within three years — because all content will be marketed as a way of attracting attention - limited
audiences.
Alternatively, do you stay up - to - date
on third - party
research that would interest your
audience, like analyst reports?
Since those times I had done a ton of reading,
research, etc
on trends in Christendom and I am convinced that over the last 30 years more and more narcissists are now attracted to ministry where they have instant
audiences, power, etc and are paid for it.
The people who made this sign should have done a bit more
research on their target
audience.
At the press conference announcing the Annenberg - Gallup study, a member of the
audience, himself an electronic - church broadcaster, summed up the report by commenting, rather wistfully, «It looks like the
research is saying that all that religious TV is doing is to make people feel good and to get them to keep
on doing what they «re doing!»
Looking primarily to models based
on quantitative
research methodologies to provide a clear direction for policy in regulating media and violence can also distract policy makers from coming to grips with other difficult but more important value questions that impinge
on the issue of media and violence, such as the purpose of broadcasting, issues of ownership and control of media, the international context of Australian media, the dominant economic nature of most of Australia's social communications, the distinctive ways in which the media reproduce and reconstruct myths and symbols of violence from within the culture, and how
audiences use and respond to media myths and symbols.
Certainly the religious broadcaster has access to the much larger body of general communication
research on associated topics such as
audience patterns and viewing behavior, attitude and value change, and communication uses and effects.
Research on the «Frontiers of Faith» program series found that the better - educated made up the majority of the
audience though the less - educated found the program more helpful.
These figures certainly do not tally with other
research, such as the Nielsen surveys which list the combined
audience for all syndicated religious programs
on television in November 1980 as 19.1 million adults and children.
While the broadcast evangelists envisage television as a God - given tool by which to reach «the world» with their message,
research on religious television programs indicates that the actual
audience of most religious programs is highly segmented and that those who watch usually do so for very specific reasons.
The
research indicates that the dominant
audience of religious programs
on American television is people who are already religiously interested and church attenders.
The
research on the
audience of religious broadcasting indicates that there is a correspondence between the nature and content of a program and the dominant characteristics of the
audience it attracts.
Central to an understanding of what will be the future of religious television in America is the fact noted in the
research on audience sizes: that the
audiences for paid - time religious programs as a whole reached a plateau around the year 1977.
These two companies conduct continuous
research on a carefully calculated, statistically representative basis into
audiences of most broadcast programs
on a local, regional, and national level.
With first - hand
research and content developed based
on in - depth reader relationships, Foodservice Equipment & Supplies delivers digital, print, custom and face - to - face information that meets the needs of its
audience — the $ 8.3 billion equipment and supplies marketplace.
Based
on the author's extensive field
research in Kerala, the book is written in an accessible, narrative style that speaks to a broad range of
audiences.
Its report draws
on global field
research to identify trends that have blossomed enough to appeal to a mass
audience, one that presumably will buy McCormick products.
Using this
research data, Dr. Marcic wrote two hit musicals: RESPECT, which has played 2600 performances in 32 cities to one million
audience members / ticket buyers; and SISTAS, which was nominated as Best New Musical
on Off - Broadway and has played Off - Broadway for two years.
The Division of Life Support Programs works to advance science and
research in pediatric life and create and collaborate
on innovative and life - saving products that support diverse
audiences in the first line of response.
We're putting up this post because, based
on research we've done with our biggest clients (lists over 100,000 records) suggest both some simple technical fixes, and also a mindset shift around how we think about our online lists, and the strategies for growing our
audience.
This hypothesis is supported when, after the
research presentation, a member of the
audience declares, «There's going to be a tremendous tendency amongst the engagement planners, people like me and my staff, to rely heavily
on the
research in DRC... and apply it in other countries as best as we can.
All winners will be invited to attend an awards ceremony
on Thursday 14th May 2009 at CIOB Headquarters in Ascot, Berkshire with an invited
audience of top industry figures and leading experts in innovation and
research.
Organiser: Miss Sarah Hambridge and Prof. Anthea Innes, Dementia Institute, Bournemouth University Date: 9 November 2013 Venue: Littledown Leisure Centre, Chaseside, Bournemouth, BH7 7DX
Audience: General audience Further information: please contact Sarah Hambridge This release draws on a range of research projects currently being undertaken at the Dementia Institute, Bournemouth Uni
Audience: General
audience Further information: please contact Sarah Hambridge This release draws on a range of research projects currently being undertaken at the Dementia Institute, Bournemouth Uni
audience Further information: please contact Sarah Hambridge This release draws
on a range of
research projects currently being undertaken at the Dementia Institute, Bournemouth University.
The Senate again
on the 26th of April 2018 wrote the Inspector - General of Police re-inviting him to appear before the Senate in person
on the 2nd of May, 2018 but this time around the IGP was
on official assignment to Birnin - Gwari Area of Kaduna State in company of the General Officer Commanding, One Division, Nigerian Army Kaduna, Major General Mohammed Mohammed to attend to some very serious security matters of National Importance, but he promptly delegated the Deputy Inspector - General of Police,
Research and Planning, Assistant Inspectors General of Police and Commissioners of Police to represent him and brief the Senate
on the same subject matter, the Senate again refused to accord them
audience insisting that the Inspector - General of Police must appear in person.
Based
on her
research of the social media response to the Colorado floods, Palen says one indication that a Twitter user is a valuable source is that they collect large numbers of followers in a short amount of time and are responsive to corrections from their
audience, Palen says.
Marine biologist and filmmaker Randy Olson provided guidance
on how to tell compelling stories with their
research and how to craft those stories to reach different
audiences.
This year, Michael Gottesman, deputy director for intramural
research at the NIH, opened the retreat by guiding the
audience through 20 years of
research on multidrug resistance and the individual contributions of 48 postdoctoral fellows from his lab.
«If you're not very confident in your spoken abilities,» write it out
on your PowerPoint slides so that «the
audience can read it also,» says William Rozycki, a professor studying linguistics and pedagogy at the Center for Language
Research at the University of Aizu who sometimes collaborates with Wilson.
Consistent with this approach, scientists at the Okinawa Institute of Science and Technology Graduate University (OIST) just published their
research on ADHD in a most unusual academic journal: the Frontiers for Young Minds is an electronic scientific journal whose primary
audience comprises children from elementary and junior high schools.
In a short book - the first in a series in which National Academy of Science members will describe their science and
research for general
audiences - the author offers a concise primer
on the brain and its development.
With increasing evidence that many studies in biomedicine and social science do not stand the test of time, journalists are facing new challenges in reporting and interpreting the results of such
research, NPR science correspondent Richard Harris told a University of Texas
audience on Nov. 2.
House science committee chairman touts attacks
on climate
research before friendly
audience
We will exchange ideas
on nano - engineering
research by having experts share their own successes and failures and by permitting questions from the
audience.
Compared to the current situation — where universities and
research institutes routinely post their vacancies in Estonian newspapers and
on their own Web pages — the RMP gives more possibilities to target
audiences abroad.
Sawyer also touched
on R&D initiatives that draw funding for
research infrastructures, and he informed the
audience that biotechnology investment is introducing a new and urgent prerogative into the
research equation.