Small publishers are dependent
on backlist sales for their livelihood.
Not exact matches
Early
on, we proposed our POD solution to a major publisher, with a clear value proposition: give us your out - of - print
backlist, and for no effort earn incremental
sales.
With respect to the latter, do you still have to pay an agent commission
on any
sales of a self - published
backlist title which was the subject of an agent contract?
A year ago I started an experiment to see just what kinds of
sales numbers the average multi-published writer (i.e. me) with a fairly strong
backlist, a semi-active front list, and absolutely no energy for self promotion (me, again) could reasonably expect to obtain by self - publishing e-books
on Kindle.
Barry's digital
backlist earns him very little per
sale, is priced high, and if I'm reading the lengthy discussion
on Konrath's blog right, doesn't matter because he hasn't earned out any of his advances yet.
I'm well aware of the power of $ 0.99 as an attention - grabbing price, particularly
on Amazon, but it seems to me that a lot of that attention is
on established writers such as Stephen Leather — writers making the most of an extensive
backlist and an established readership to storm the Amazon
sales chart.
3) Opening up
backlist and some new products published by writers for readers to find can only HELP traditional publishing and their
sales on the same author's books, since more readers can find the author.
Malcolm Edwards, chairman of Hachette Australia and New Zealand, said in a statement: «Hachette New Zealand will become solely focused
on the marketing, promotion and
sales of our international titles and the New Zealand
backlist.
Maybe you will think I am naive, or just hopefully optimistic, but when I took
on the challenge of heading up the digital development of DBP I thought that we could have our entire monochrome
backlist converted into ebooks and
on sale within 6 months, and then we could start
on our illustrated list.
For established clients, agents may assist in getting their
backlists on sale again, and helping release digital shorts in between larger book releases (a strategy more and more authors are using to keep readers engaged and earn extra money in the process).
Ken:
On the one hand, having a good
backlist help your
sales so if you're committed to one particular genre like in science fiction, when I released a new series in the fall, it did really well and those readers read my other science fiction series so it had that kind of cascade effect.
, one chart jumped out at us and begged for deeper analysis: It was a look at daily author earnings according to publication date, and it revealed the heavy reliance Big 5 publishers have
on the
sale of their
backlist titles.
Most have no idea that they could earn more being independent
on even relatively modest
sales... Being a hybrid continues to give any author the greatest chance of building that all - important fan base without which none of us would make a living, and that's what any author should consider when thinking about adding independent titles to their
backlist: can you afford not to reach more readers?»
The information is mixed; various Trade publishing houses have mentioned that one of the main facets
on eBook
sales volume is because of the interest in buying more «
backlist» titles.
I say that because our
backlist sales are relatively strong
on the digital platform.»
When print -
on - demand is combined with online
sales,
backlist books can remain available for a longer time because of lower printing and stocking costs.
Being critical of many aspects of traditional publishing (the agent requirement, horrible contracts with more poison pills in them than you'd find in a bottle of arsenic, lack of appreciation for long - tail
backlist sales) doesn't mean that the critic is beating up
on authors who prefer that system, or who are contract bound into that system.
If memory serves, at the turn of the century Barnes & Noble stores saw only about 5 % of their
sales coming from «bestsellers» and, I believe relying
on memory of detail, which I admit is not my most powerful mental muscle
backlist outsold new titles.
But the bright side, they are
on sale forever — so market the
backlist to get them selling.
Specifically, J. K. Rowling decided to publish the e-book versions of the Harry Potter series herself, and I have personally heard a number of older authors talk about putting up some of the
backlist for
sale themselves and «making more
on it now than I ever did before.»
In 2015, traditional publishers started using indie author tactics, such as running
sales on first ebooks in series and discounting
backlist titles.
We work extra hard to frontload
sales by focusing marketing efforts
on front list titles (Front list means this years new titles, as opposed to
backlist which means everything publisher prior to this year).
This brings real value to a publishing community that are focusing
on frontlist, where
sales are shrinking, by adding a
backlist centered economy.
This brings real value to a publishing community that is trying to reorient itself from focusing
on frontlist, where
sales are shrinking, to a
backlist centred economy.