I'm therefore grateful to be in the office today, and I'm glad to be working
on book promotion campaigns.
That means they have little time to spend
on book promotion campaigns, and authors who want media opportunities frequently have to find those opportunities themselves.
They have a prescribed time period during which they can work
on your book promotion campaign.
In short, I can't offer you a scientific formula for deciding how much money to spend
on a book promotion campaign.
By all means, focus
on your book promotion campaign.
If an Internet promotion campaign worked for him, isn't it reasonable to try it and see what effect it might have
on your book promotion campaign?
So, although you can't count
on a book promotion campaign to pay for itself through increased book sales, you can depend on the enhanced opportunities that book publicity campaigns provide.
Editors, producers, hosts, bloggers, and (staff and freelance) writers receive press releases from everyone who is embarking
on a book promotion campaign.
As a book publicist, all I can do is choose my projects carefully... and trust that I'll know about the Rick Sanchezes of the world before I can even imagine taking
on a book promotion campaign for them.
So I ask questions about distribution before I agree
on a book promotion campaign because I know a bit about distribution to bookstores and via web sites.
Not exact matches
Responsibilities include: • Create and develop various products including our curated digital publications (Spotlights), e-books, quizzes, and topical emails • Create email blasts delivering our content to our audience • Build audience segments for targeted
promotions and propose new methods of audience outreach • Promote our products through social media and newsletter
campaigns • Assist with collection and reporting of lead generation and revenue data to help inform future promotional
campaigns • Conduct research
on various aspects of the digital publishing and education media worlds to help determine future strategic focuses • Help with optimizing
campaigns around testing and search engine optimization • Assist with fulfillment of
book distribution partnership agreements with digital libraries
(Note that Claire's e-Books will have special pricing
on Amazon for the next few days as part of her
book promotion and
book marketing
campaign.
Now, if you're going through a dry spell as a writer, or if you're such a successful author that you can afford to take time off from writing in between
book promotion campaigns, then you might well have the time that building your brand, and expanding your name recognition,
on Twitter takes.
If you need to work
on your public speaking skills, do it in advance of your
book promotion campaign.
Also, to be fair, nearly all of my clients have received — and count
on receiving — benefits from their
book promotion campaign that transcend
book sales.
A publishing professional just called (yes, he called me
on the telephone) to alert me to a CNN.com article about social networking and to make his argument that, henceforth, Twitter has to be part of every
book promotion campaign.
The success of a doodle.ly
book promotion campaign relies heavily
on social networking to get readers excited about participating in the contest — thus, creating buzz for your
book.
Publish
on Goodreads and Amazon is the first step to start a
campaign of
book promotion, but which is the second one?
About a good
campaign of
book promotion, the first and last goal must be to arrive to be reviewed anywhere and even
on important international newspapers.
Your pool of potential readers is limited if you're still conducting exclusively traditional
book promotion campaigns and ignoring social networking; producing articles, podcasts, and
book trailers; syndicating your blog; using your Web site to create an online community; distributing newsletters electronically to those
on your mailing list; publishing eBooks to offer free peeks at your
book's content or to gain readers who might potentially get interested enough in your topic to buy your
book (or, perhaps, to hire you); and so forth.
But if the same author tweets five times a day about the progress of her
book promotion campaign («I just sent out 3 email pitches to the media,» «A national radio show producer is
on vacation this week and won't be checking his email — that leaves two pitches that might come through,» «Just received an auto response from a producer, so who knows what might happen,» «I received a random phone call from a high school classmate and pitched my
book to her,» and «I just sold a coworker a copy of my
book»), that's going to get old pretty quickly.
Imagine if, in the midst of your
book promotion campaign, your work was featured in PW, the Post, and the NY Times
on the same day?
15 Authors Running Fantastic
Book Promotions on Instagram (Diana Urban for BookBub): I'm a big believer that authors shouldn't try to reinvent the wheel for their marketing
campaigns.
But no
book promotion campaign is complete without a focused effort
on bringing visitors to your web site (and / or promoting your blog).
If you spend your time positively, and let the
books go once they're out of your hands, you'll enjoy your
book promotion campaign far more than if you dwell
on whether your
books might be falling into the wrong hands.
The problem with so many
book promotion campaigns today is that they solely focus
on promoting your
book.
That's why your
book publicist should incorporate all of your digital offerings into your
book promotion campaign — not just once, in your media kit, but
on an ongoing basis.
For example, you may wish to run a price discount
campaign on one of your
books at the same time you advertise
on Facebook and run a push through
book promotion sites.
FreeBooksy — BookLogix will coordinate and run and online
book promotion campaign for the
book on FreeBooksy.
If you're
book promotion campaign is focused
on other parts of the country, then note that there's a heatwave in many major metro areas... and plan your
book publicity efforts accordingly.
To any authors and publishers who are grinning right now about the potential of pitching the new (and, undoubtedly, not - improved) «Don Imus Show» as part of future
book promotion campaigns, this
book publicist has just one question to ask: haven't you moved
on yet?
So spending that $ 500
on a BookBub
promotion, or a
book marketing
campaign or blog tour is more valuable than paying for the print
book.
Is your
book promotion campaign on the rocks?
If there's something going
on in the news (or there's an event that's about to take place) that you'd like to emphasize in your
book promotion campaign, then let your
book publicist know.
For
book publicists, authors, and publishers who conduct
book promotion campaigns, it seems that there are changes
on the horizon.
For those who can afford to outsource their
book promotion campaigns, I'm glad to consider taking
on your project.
You have to do a thorough background check
on children's
book authors to make sure they're fit for
book promotion campaigns!
But, then again, you're not conducting a
book promotion campaign without a working phone line or two — so don't hesitate to call
on the phone company for help when you need it.
It's time to conduct your own
book promotion campaign, which you can do with, or without, help from an independent
book publicist, depending
on your time, resources, and goals.
Checking out Amazon's numbers all the time when you're in the middle of a
book promotion campaign is like weighing yourself constantly when you're
on a diet.
Check out Amazon's rankings, once in a while — but not every hour,
on the hour, and certainly not after every media hit when you're conducting a
book promotion campaign.
The money you may be tempted to spend
on buying
book reviews can be either saved or spent in other aspects of your
book promotion campaign.
But keep in mind that most of the more successful
campaigns are built
on the long runway of
book promotion.
It's your
book promotion campaign, and you can keep it
on course by being the best data keeper imaginable.
Choose the package that works best for you based
on the length of the
campaign and the types of
promotion you want for your
book:
The
campaign will be supported by Tesco's «biggest ever» in - store
promotion, with # 5 free credit to spend
on blinkbox
books given away with 500,000 bestsellers.
My goal at the end of this process of experimentation will be to suggest an actual launch
campaign that an author could try for her new
book — names of services, frequency of
promotions, and so
on.
Only time, and the
book promotion itself, can answer the question of what effect the
book promotion campaign will have
on book sales.
On the one hand, every
book promotion strategy was «unconventional» until an author or publisher tried it, found that it worked, and inspired other people to implement the strategy in their own
book publicity
campaigns.
Every author wants to appear
on such NPR shows as «All Things Considered,» because that type of media hit is the making of any
book promotion campaign.