[Quick
note on book trailers — if your trailer is a one - time - use promotional piece that your target reader doesn't really care about, why bother?
This time I've had the chance to interview Jerome McLain, lead strategist of BookFrenzy Studios, the company we featured in the
article on book trailers.
-LSB-...] I posted about a YouTube copyright claim that was filed
on the book trailer video for my book, The Asset by AdRev (on behalf of their -LSB-...]
«The team at Film 14 did phenomenal work
on the book trailer for my new memoir — from development through the completed product.
Your editing «line item» will likely be a third of what's allotted for book promotion, assuming you're not spending
thousands on a book trailer or swanky swag.
If you're able to spend some serious
coin on your book trailer, check out this beauty commissioned by my good friend Paul Streitz for the book I helped him write, Blue - Collar Buddha.
Yet, the process can be disheartening for writers who want to jump
on the book trailer bandwagon without being pushed off the shelf by their fans.
Book Trailers And Using Video For Book Marketing — Joanna Penn's 2015
article on book trailers, marketing, and what makes a good book trailer; this is a must read.
I'd rather spend $ 150
on a book trailer, club flyers (larger and glossier than a business card and would feature the book cover on it,) or just put the money away for a rainy day.
You need to get it right in this order — Great title, great cover, great blurb, great reviews, great price and, if you can — a great reputation — Prioritize
these on your book trailer video and you put your book on steroids!
Without a doubt, the best marketing money I spent was
on my book trailer, as it generated great interest leading up to publication.