Sentences with phrase «on brand perception»

The «fanboy» ad, for example, moved the needle on brand perception, according to YouGov's BrandIndex.

When executed properly though this has a big impact on brand perception, loyalty and sales.

Not exact matches

Most businesses choose their target customer based on self - perception of their brand, and then the marketing team goes after them.

Regular follow - ups can also help gauge customers» perceptions of your brand and get valuable feedback: Pleased customers aren't usually as keen as annoyed ones on talking to (or about) you.

Blumenthal won't share the specific numbers about the Class Trip's return on investment, but he says the company saw meaningful lift in each of the metrics it tracked: press impressions, social - media impressions, brand perception, and sales.

First, let's address branding, which is one of the most important issues relating to color perception and the area where many articles on this subject run into problems.

What's more, 67 percent said that content containing timely or unique information has a meaningful impact on their perception of the brand that is the source of the information.

Actual results, including with respect to our targets and prospects, could differ materially due to a number of factors, including the risk that we may not obtain sufficient orders to achieve our targeted revenues; price competition in key markets; the risk that we or our channel partners are not able to develop and expand customer bases and accurately anticipate demand from end customers, which can result in increased inventory and reduced orders as we experience wide fluctuations in supply and demand; the risk that our commercial Lighting Products results will continue to suffer if new issues arise regarding issues related to product quality for this business; the risk that we may experience production difficulties that preclude us from shipping sufficient quantities to meet customer orders or that result in higher production costs and lower margins; our ability to lower costs; the risk that our results will suffer if we are unable to balance fluctuations in customer demand and capacity, including bringing on additional capacity on a timely basis to meet customer demand; the risk that longer manufacturing lead times may cause customers to fulfill their orders with a competitor's products instead; the risk that the economic and political uncertainty caused by the proposed tariffs by the United States on Chinese goods, and any corresponding Chinese tariffs in response, may negatively impact demand for our products; product mix; risks associated with the ramp - up of production of our new products, and our entry into new business channels different from those in which we have historically operated; the risk that customers do not maintain their favorable perception of our brand and products, resulting in lower demand for our products; the risk that our products fail to perform or fail to meet customer requirements or expectations, resulting in significant additional costs, including costs associated with warranty returns or the potential recall of our products; ongoing uncertainty in global economic conditions, infrastructure development or customer demand that could negatively affect product demand, collectability of receivables and other related matters as consumers and businesses may defer purchases or payments, or default on payments; risks resulting from the concentration of our business among few customers, including the risk that customers may reduce or cancel orders or fail to honor purchase commitments; the risk that we are not able to enter into acceptable contractual arrangements with the significant customers of the acquired Infineon RF Power business or otherwise not fully realize anticipated benefits of the transaction; the risk that retail customers may alter promotional pricing, increase promotion of a competitor's products over our products or reduce their inventory levels, all of which could negatively affect product demand; the risk that our investments may experience periods of significant stock price volatility causing us to recognize fair value losses on our investment; the risk posed by managing an increasingly complex supply chain that has the ability to supply a sufficient quantity of raw materials, subsystems and finished products with the required specifications and quality; the risk we may be required to record a significant charge to earnings if our goodwill or amortizable assets become impaired; risks relating to confidential information theft or misuse, including through cyber-attacks or cyber intrusion; our ability to complete development and commercialization of products under development, such as our pipeline of Wolfspeed products, improved LED chips, LED components, and LED lighting products risks related to our multi-year warranty periods for LED lighting products; risks associated with acquisitions, divestitures, joint ventures or investments generally; the rapid development of new technology and competing products that may impair demand or render our products obsolete; the potential lack of customer acceptance for our products; risks associated with ongoing litigation; and other factors discussed in our filings with the Securities and Exchange Commission (SEC), including our report on Form 10 - K for the fiscal year ended June 25, 2017, and subsequent reports filed with the SEC.

Realize that a candidate's perception of your business and feedback on any representative of your company can impact your brand.

It is also perception, perception, perception,» says Marc Rudov, president of California - based MHR Enterprises, who advises CEOs on branding.

However, in measuring overall consumer perception, none of the 17 partner brands which broke ties with the NRA that YouGov BrandIndex tracked has moved in a statistically significant way, which may indicate American consumers applying equal positive and negative pressure, depending on their politics and position on gun control.

This ubiquitous greeting card brand turned around strongly negative perceptions into glowing recommendations purely on the back of its active social listening.

A brand is an investor's perception of the overall quality of a hedge fund based on multiple evaluation factors that evolve over time.

At the same time, Tide's consumer perception is acting like most brands undergoing a major crises: after falling for nearly three months and hitting bottom on February 20th, perception climbed back up until it hit a ceiling on March 30th, still remaining well short of where it was before the fad took off.

Low - cost fitness chain PureGym has overhauled its marketing strategy to move on perceptions that it is simply a budget brand, and instead show the impact its services have on consumers» day - to - day lives.

A recent report from YouGov BrandIndex shows a dramatic rise in consumer's favorable perceptions of the brand after its strong stance on guns.

Using YouGov BrandIndex, which tracks consumer perception of brands daily, we see that Sainsbury's far outstrips Tesco on Buzz, which measures whether people have heard anything positive or negative about the brand in the media or through word of mouth.

Need proof, check out the global Empathy Index, which analyzes the ethics, leadership, company culture, brand perception and public social media messaging of 170 companies listed on major financial indexes.

First, Thomas reflected on her own values and perception of the brand.

Finally, there is the growing importance of sustainability, with around 20 % of consumer clean label perceptions being based on brand identity, sourcing, company practices, and manufacturing methods.

With many of the chain's restaurants housed in older buildings, Abt says Huddle House understood that it needed to keep them updated or else they would eventually have a negative impact on guests» perception of the brand.

Dean Taylor, the chief executive of Cracka Wines, one of Australia's biggest online wine retailers, said on Wednesday the portfolio of brands owned by Treasury including Penfolds, Rosemounts, Wynns, Saltram and Wolf Blass, had been through so many ownership changes in the past two decades that another one won't change customer perceptions.

There is significant opportunity in improving protein quality on - premise in terms of increasing traffic, brand equity, purchase intent and willingness to pay more per item, as well as reversing restaurant avoidance due to negative protein quality perceptions

Brand owners can communicate certain product characteristics to influence the consumer's perception and emotional connection, and have a positive impact on their buying behaviour.

Future research will look at how every extra second consumers spend on a page affects their relationship with an organization, as well as their perception of its credibility and their overall brand attitude.

The research, published in the Australian and New Zealand Journal of Public Health, studied the effects of plain packaging on Australian Aboriginal and Torres Strait Islander people's perceptions of different brands being less harmful or more prestigious than others.

While consumers of these types of vehicles are typically believed to have utilitarian priorities, the results showed that social and emotional values, such as the perception of sophistication of design and pride of ownership, had a more significant impact on brand affection than functional values, such as the vehicle's price or gas mileage.

In «Touch and Go: Merely Grasping a Product Facilitates Brand Perception and Choice,» published in Applied Cognitive Psychology, they conduct a series of experiments and show that blindfolded people induced to grasp familiar products (a bottle of Coke, for example) under the guise of a weight judgement task are then quicker in recognizing the brand name of the product when it slowly appears on a screen, include more frequently the product in a list of brands of the same category, and choose more often that product among others as a reward for having participated in the experiBrand Perception and Choice,» published in Applied Cognitive Psychology, they conduct a series of experiments and show that blindfolded people induced to grasp familiar products (a bottle of Coke, for example) under the guise of a weight judgement task are then quicker in recognizing the brand name of the product when it slowly appears on a screen, include more frequently the product in a list of brands of the same category, and choose more often that product among others as a reward for having participated in the experibrand name of the product when it slowly appears on a screen, include more frequently the product in a list of brands of the same category, and choose more often that product among others as a reward for having participated in the experiment.

While many brands in the green beauty market focus simply on creating beautiful products made from natural ingredients, my perception of Yuli Skincare is that it's focused on delivering specific results for common skincare needs without creating one - off products with supreme marketing.

Some brands may leave a bitter aftertaste, which also depends on your perception.

Using her background in public relations, fashion, and her knowledge of perception and image management, April has delivered numerous presentations on the impact of personal brand and image management.

Hosting an event in Sydney with a mix of «celebrity» influencers and up - and - coming bloggers, curated by Shopping Links, the brand gained a valuable foothold in the Australian market through fashion influencers who were able to make a real impact on consumer perceptions.

So if you plan to run social media campaigns for your sites consider risks vs. advantages and be prepared to react quickly on your brand's wrong perception.

In fact, I would say that as a brand, on the west coast of the US, among people under age 50, it has the same cache as Porsche, and is actually ahead of BMW, MB, Audi, in brand perception.

If you take a look at the latest rumors, Hyundai decided to «kill» the Genesis Coupe as we knew it and create a new large sports coupe with Rear or All - Wheel Drive and using the V8 TAU engine to fight within rivals like the Mercedes S - Class Coupe, BMW 6 - Series Coupe, etc... with the purpose to continue growing its brand image perception and expand its sales on a part of the market that never stops growing.

The key aims of the new model are to open Hyundai Motor Europe to an even wider audience, further develop perceptions of the brand and confirm Hyundai's strategic focus on Europe.

The concept furnishes a long - term outlook on the perception of modern luxury for the BMW brand and uses what BMW calls as a pioneering lightweight engineering concept.

A very interesting interview, which is published at Automotive News website, reveals some details on how Kia plans to enhance the perception of the brand to become a people's choice.

Jaguar is purportedly working on a variety of high - performance vehicles aimed at BMW's M division and Mercedes» AMG tuning house, as Jag hopes to pump up its sporting credentials with new top - rangers that raise brand perception across its catalog.

But unlike the Ford EcoSport and the Duster / Terrano, the S - Cross is likely to be positioned on a slightly premium side, perhaps above the newly launched Ciaz, in a bid to improve the brand's perception.

The Kelley Blue Book Strategic Insights team tracks customer perception using the Brand Watch study, in order to compile results on customer impressions of automakers.

Unfortunately, Hyundai is still fighting an unfair perception on the part of many consumers that its vehicles are somehow lacking in quality, especially when compared with the main Japanese brands, Honda, Toyota, Nissan and Mazda.

Brand Watch is an online brand and model perception tracking study tapping into more than 12,000 in - market new - vehicle shoppers annually on Kelley Blue Book's KBBBrand Watch is an online brand and model perception tracking study tapping into more than 12,000 in - market new - vehicle shoppers annually on Kelley Blue Book's KBBbrand and model perception tracking study tapping into more than 12,000 in - market new - vehicle shoppers annually on Kelley Blue Book's KBB.com.

It capitalizes on Hyundai Motor's fast - growing strength and signifies the pace of change within the brand, matching the company's ambition to challenge perceptions by making real and emotional connections with customers.

In a class where perception is half the battle, the Lincoln brand has lagged behind for years now, but this new car has high hopes riding on it.

The decline in brand perceptions is driven primarily by a significant increase in the number of customers indicating that their mortgage servicer is focused more on profit than on their customers, which could have long - term effects on future business.

Retail Carnage (Part 1)-- Perception vs Reality — Chad Brand, May 19, 2017 As a value investor, it should not be surprising that I have been spending a lot of time on the retail and restaurant sector over the last year or so.

So, your firm does have a brand, and it exists based on the collective perceptions that have developed with your clients, prospects, and community, and is the result of every interaction they have had with and about you.

And just like now, the way your law firm uses social media — including your response to positive and negative comments on Facebook — will do a lot to influence your firm's brand perception among social users.

Marketing functions focus on visibility and shaping client perceptions of your firm and attorney brands.