No broad match keywords — Don't bid
on broad match keywords.
In most cases, clickthrough rates
on broad match keywords are much lower than on other keyword match types too, because many people click to see if the search listing applies to them only to realize that it was not what they were looking for.
Not exact matches
Next, click
on «Query
Match Type» and then either «
broad match» or «phrase
match» to view the exact
keyword phrases people are searching for and which ones aren't converting well.
I can see how yours could be way off the mark:) Topic / niche and
keywords you are bidding
on definitely matter if
broad match is a good fit.
In reality, the results are not that different from
broad match keywords that you set up, but the slight change does help to focus better
on your intended target audience.
How
Broad Match Keyword Targeting Works on Pinterest Broad match, keyword - targeted ads are shown to... Re
Keyword Targeting Works
on Pinterest
Broad match,
keyword - targeted ads are shown to... Re
keyword - targeted ads are shown to... Read More
I'd be interested to know your thoughts
on the domain name - obviously «travelling» and «low carb» are both big traffic phrases but the
broad match for travellinglowcarb is negligable - so does the domain name feature in your SEO plans or will you do it all via the long tail
keywords you mentioned?
Due to the lack of transparency
on the Display Network when it comes to search terms data, and the fact that all
keywords are treated as
broad match, Tip # 1 above will provide a good way to identify and add negative
keywords.
If used in a
Broad or Phrase
match type, its
keyword suggestions are ones that your ads have the potential to be served
on.
Google offers three
match types —
broad, phrase, and exact — and you should make a point to test
keywords on all of these
match types.
In the past, there were two advantages to tail terms — first, that you could show up by yourself
on that
keyword (no longer the case with
broad matching), and second, that you could improve your click through rate (CTR) for that specific query and pay less for high position.
Use Google's
keyword research tool, select «
Broad», «Phrase» and «Exact»
keyword matches for some target
keyword phrases or analysis of a competitor web site; the
keywords returned, once you have sorted them into the highest searches first, are the most popular
keywords that are being searched
on.
The highest number of impressions is, unsurprisingly,
on the
broad keyword match porn at 1.7 m — this is for South Africa only!