Our focus is
on building the author brand, ensuring that all of our authors receive bestseller treatment through a strong marketing strategy and the knowledge that the Manatee Books team are there to support them through the entire publication journey.
Kimberley Grabas, founder of YourWriterPlatform.com, offers an awesome tutorial
on building your author brand, including a «Brand Identity Checklist» for more things to consider as you polish your online presence.
Not exact matches
By helping your employees
build that
brand rather than squelching individuality, you can
build an army of very powerful advocates,» says Ted Rubin,
author of Return
on Relationship #RonR and Dynamic Signal adviser.
In The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch
on and Others Don't (St. Martin's Press), bestselling
author and communication expert Carmine Gallo explains why storytelling and its power to
build emotional connections is increasingly valued in today's workforce and is helping
brands change hearts and minds.
He is also the
author of I F**king Love that Company
on building love
brands and co-
author of Getting to Plan B, a book
on managing innovation.
He's the
author of «The Revenge of
Brand X: How to
Build a Big Time
Brand on the Web or Anywhere Else» and founder of i-legions.com, which
builds revenue - generating
Branded Communities (R) for major
brands.
While we
authors are responsible for
building our own
brands, we receive a great deal of support and advice from HI
on promo, and have a forum in which we can ask questions and get direct answers from the editors, marketing people etc which is available to everyone.
Whether you are a professional service provider looking to
build your
brand and find prospects or an
author with talent to spare for helping your fellow
authors, you can sell your service
on the BookWorks classifieds.
How you
build your
author brand and platform will depend
on your particular strengths, your unique qualities, the story you have to tell, and your target audience.
John Purkiss takes us
on an inward journey to show us how to
build an authentic
author brand.
March 2014: The Platform Blog platform countdown to book pub May 2014: Appearance
on Author Hangout, details at www.jelenpub.com May 1, 2014, 5:30 — 7:30, Berrett - Koehler Publishers Book Promotion Forum, San Francisco, CA July 30, 2014: Free Platform Webinar, register at https://attendee.gotowebinar.com/register/3447338748608137730 July, 2014:
Author Branding panel, Litquake, San Francisco, CA October 9, 2014: The Twelve New Rules That
Build Author Platform webinar Writer Unboxed Guest Post: «The Dozen New Digital Rules
Authors Need to Know»
Paulette Ensign — Radial Diagram Paulette Ensign — Convert Your Content to Cash Tai Goodwin —
Build a Business Around Your Book Mike Loomis — Your
Brand is More Important Than Your Book Bailey Davis —
Building Your Business
on Solid Rock Tina Dietz — Opt - in at her website to get How Successful
Authors Leverage -LSB-...]
I am great at helping
authors to
build their
brand and extend it
on social media.
How
Authors can
build their
brand on Pinterest by improving their Pinterest Profile and Top 5 Boards.
Author and marketing consultant Mark Schaefer will present his thoughts
on the importance of personal
branding today, the connection between
branding and books, and the essential elements of
building a «heroic
brand» in our information dense world.
Now, if you're going through a dry spell as a writer, or if you're such a successful
author that you can afford to take time off from writing in between book promotion campaigns, then you might well have the time that
building your
brand, and expanding your name recognition,
on Twitter takes.
It was so much fun
building Claire's
author brand on Pinterest with pins and boards, and I look forward to seeing how her Pinterest activity grows and flourishes.
My business demographic is also
authors and I do see a lot of the same
on Twitter however, through
building relationships and interacting, and providing helpful, practical content, I've
built a strong fan base who are eager to purchase my first business book (sent out in a free «challenge» via email earlier this year)-- my non-business books are
branded differently and under a totally different
author account.
Remember, though, that as long as you're focused
on building your own
author brand and body of work, the
author name you publish under should take precedence over the publishing company name.
That's my two cents
on using Facebook to
build your
author brand and promote your book.
It's also worth noting that
authors who have spent time, effort, and money
on building a readership exclusively
on KU have little to no
brand recognition outside of it, so many who do leave are immediately hit with a lack of sales through other channels and are forced back because, hey, a writer's got ta eat, too.
Griese points out that, according to the law of averages,
authors who use a subsidy publisher will not make money
on their books, although other benefits (credibility, speaking engagements,
building brand, and so forth) may well accrue, rendering the book publishing effort worwhile.
Jane Friedman is an expert
on helping
authors publish and
build their
brand in the digital age.
A
brand new
author needs to
build that reputation, and while they can find success and break out
on their own, I am not willing to be their gatekeeper when I could be reading new (and old) novels from Ann Leckie, Steven Brust, Elizabeth Bear, Daniel Abraham, Peter Hamilton, and Kameron Hurley.
This puts
brand -
building nonfiction books at a disadvantage, as your book would be competing against good review of a pop - culture fiction book in a mass circulation magazine like Cosmopolitan, or a controversial or timely
author interview
on Oprah!
Add
on the strategy of
building an email list of readers who love your work and you'll be able to launch and grow your
author brand to new heights, with the aim of becoming a full time writer.
Tips For
Building a Loyal Following
on Social Media to Help Market Your Book By Brittney Karpovich, Social Media Expert Smith Publicity Social media can be a great way to bring attention to your book and
author brand, and is now an integral part of most
authors» marketing plans.
In the webinar we created for Indie
Author Day, we laid out 5 steps to building and marketing your author brand that will get you on the right
Author Day, we laid out 5 steps to
building and marketing your
author brand that will get you on the right
author brand that will get you
on the right track.
Business
authors need to be sure that the publisher will be a good partner as they
build their wider
brand, that they'll have their say
on questions of design, timing, publicity and so
on.
(I don't recommend going exclusive for
authors who want to make a career of writing and — you want to
build a
brand and a business and extend your reach everywhere — but for a side project you don't want to devote as much time to, it can make sense to just focus
on what's likely to earn you the most money.)
Build your
author brand where your readers hang out...
on Facebook, Twitter, Amazon and yes... even
on Scribd and Oyster (but just don't expect these services to boost your sales.)
That means focusing very much
on the
author as [a]
brand, and aiming for a select number of high - quality writers we can work with to
build long - term careers.»
I'd
build your
brand based
on your
author name.
Your
author website should focus
on building your
brand and establishing a solid fan base so that all subsequent marketing efforts become that much more effective.
Not sure what your blog is about but I find that having experts guest (here
on practical advice, and
on my personal
author blog RachelintheOC.com sharing real - life stories which is my
branding there), gives me a chance to share my platform with others (again,
building relationships), and brings their followings to my blog and vice versa.
The second, addressing marketing issues like «positioning» and «
branding» for
authors, was
built on a Powerpoint presentation.
So start 2015
on the write foot, and take the most important step toward
building your
author brand today!
Authors interested in
building their personal
brands with a book will appreciate Bob Baker's recent post, The Top 7 Book Promotion and Self - Publishing People to Follow
on Twitter.
This allows me to see the possible trajectory of their career and how all their books might work together, one
building on the next and helping them sell more books and create an
author brand.
I especially liked the in - depth information
on building your
brand and the importance of your
author platform.
Today we did an awesome live class
on building a bestselling
author website, including topics to writing about, content marketing, getting more traffic and email subscribers, and design and
branding.
How you can use preorders to keep loyal readers
on your train How to find and engage in specialized communities where your prospective readers are hanging out How to leverage blogs to
build your
author brand and collaborate with fellow indie
authors, plus how to organize a blog tour How to use Smashwords Coupons to
build readership, engage with readers and incentivize list -
building... and much more.
If your story strikes the desired emotional response from readers, you're
on your way to
building a powerful and influential
author brand.
If you've been working hard to create an effective marketing and promotion campaign, then you've no doubt spent a meaningful amount of time
on the essential elements an
author must have to
build a strong reputation: quality writing, great
branding, networking, social media presence,
author website, promotional items (like mailers, writing conference goodies, and other materials), and more!
This ongoing series of essays
on the craft of writing will include all topics related to writing fiction, including: The Basics Plot & Structure Voice Theme POV Characterization Dialogue Narrative Creating a bond with your reader Pacing Advanced writing and plotting techniques Writer's block Marketing
Branding Publishing Self - publishing Healthy habits Bad habits The Writer's Life eBook formatting Paperback formatting Amazon keywords Writing blurbs and descriptions Cover design & layout Productivity The Classics Short stories Poetry The Writing Process Show don't Tell Self - editing Proofreading
Building a solid career Targeting a specific genre Genre Fiction Literary Fiction Sharpening your writing skills Making every word count Deadlines Putting together an Anthology Working with other artists Collaborating Grammar Punctuation Writing for a career Treating it as a business Running a small press Financing your career Keeping track of your royalties Staying motivated Writing movies Writing comics Writing games
Building a fan - base Online presence Newsletters Podcasting
Author interviews Media appearances Websites Blogging And so much more... Are you ready to be called an a
Author interviews Media appearances Websites Blogging And so much more... Are you ready to be called an
authorauthor?
Having a blog isn't about selling
on other platforms, although it's good for that, it's all about
branding yourself,
building what I like to call your «
author brand» and communicating with and creating a base of fans.
When it comes to
author marketing and
building a
brand, ensuring fans and followers have ways to connect with you
on a more personal level is equally as powerful.
Your time isn't better spent
on your Amazon sales page or cover design... you can perfect that in a couple of hours... to be successful in self publishing, you need to spend time and effort
building your
author brand and you need to be prolific.
Our digital program is centered around your
brand; focused
on building you as an
author introducing you to romance readers everywhere.
Oh, as a bonus for your labor day weekend, here's a great link to an excellent article
on how to
build your
author brand through UTube and more!